article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

article thumbnail

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Provocative Proposals for Change. Member Engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Eric Lanke: Everyone Is Responsible for Member Recruitment

Eric Lanke

Member Engagement. Everyone Is Responsible for Member Recruitment. Theres a lot of leadership lessons in it, but the thing that really caught my attention was the new business model he proposed and was able to create. Weidner wanted to find out what would make MSCI indispensable to members. Eric Lanke.

article thumbnail

Member Engagement Solution #7: Advisory Groups Can Be Tremendous Win-Wins

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Third, it breeds loyalty and engagement among members.

article thumbnail

Association Brain Food Weekly: 3.3.17

Reid All About it

You don’t see many posts about recruiting small businesses for membership , so I was excited to read this one by J.P. He quickly takes on benefits, recruitment tactics and dues for small or start-up businesses. Hear why mobile trends are influencing member engagement with your organization. 1 CAE credit. Host: 4Good.

article thumbnail

Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Use sample programs as a membership recruitment tool. Give members a referral or promo code that non-members can use to access the sample program. Make sure these member recruiters are familiar with the program content so they can match it to the right person. New members. Get sponsors involved too.

Sample 150
article thumbnail

Members Hire Industry Advocacy and Promotion

Potomac Core

Retaining and Recruiting Boat Owners through focused Research & Industry Promotion : The industry is well informed on the factors that lead to boater attrition and thus able to develop strategies and take action to slow boater attrition. This strategic approach will likely energize member engagement and attract and retain members, too.

Industry 164