11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce.

5 questions to better market your career center.

YourMembership Blog

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

Need More Non-Dues Revenue?

Association Adviser

” Or “Members want everything so customized these days, I’ve got 10,000 packages for 10,000 members.” Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners.

Quality trumps volume of applications for association career centers in 2017.

YourMembership Blog

A recruiter’s job is to provide internal clients (aka hiring managers) with potential candidates to interview that—if hired—will help advance the organization’s performance. Spend less time competing with mass job boards that offer a larger number of far less qualified talent.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Outstanding resource for generating non-dues revenue.

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Association membership is on the rise

Aaron Wolowiec

Last Christmas, I saved nearly $100 because I was a member. And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me.

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[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #3 - Revenue. Objective #6 - Online Member Experience.

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Disruptive Advocacy Strategies

Potomac Core

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.

Shari Pash On-Demand: Engaging the Disengaged Member

GrowthZone

We recently hosted a webinar presentation with Shari Pash of Strategic Solutions for Growth , entitled Engaging the Disengaged Member. Shari shares useful ideas and tactics for engagement that can be implemented right away. Member Engagement Growth

Leading Engagement from the Outside in: Your Questions Answered

YourMembership Blog

All during May we’ve focused on member engagement , from the strategies you should consider to increase you success in your efforts, to the overall impact to any association when member engagement isn’t successful or a focus or priority.

Are You Really in the Membership Recruitment Business?

Tom Morrison

When you look at many association''s business model, you would think they are in the membership recruitment business. Everything they do is about recruiting new members. Yet, nothing in your bylaws or governing documents say recruiting more members furthers your mission.

Raise the Roof on ROI

YourMembership Blog

In the highly competitive association world, member data is a vital asset that you should be putting to work. Member Acquisition vs. Member Retention. One of the easiest ways to grow your membership is to not lose your current members. New Member Activity.

Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Cross-selling to non-members who buy products or attend conferences.

Four Ways Your Career Center Can Add Value to Your Association’s Conference

YourMembership Blog

While that is true, stay with me while I share four ways you can connect your association’s Career Center to your annual conference and add value for your members in attendance and sponsors. Being able to promote their employer brand is very important to their success as recruiters.

The Risk of Not Owning Your Online Brand

YourMembership Blog

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy. This accounts for around 20% of LinkedIn’s total revenue.

Reimagining the Volunteer Model in Associations – Your Questions Answered

YourMembership Blog

Peggy took us on a thought-provoking look at the challenging work of volunteer recruitment for associations with Reimagining the Volunteer Model in Association. Without them, most associations would fail to get much of anything important accomplished for their members.

Doubling Down on Association Career Centers

YourMembership Blog

In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. But it’s not just non-dues revenue that is at stake here.

Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. Alternatively, a recruiter could search for qualified candidates based on the courses they’ve taken. We know you and your members are counting on us.

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Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

It’s not easy to identify ways to make the value of membership offerings resonate with young professionals , but every association and membership organization will need to recruit them and it can be done.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

America’s hiring again and associations and their members have reason to celebrate. The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. They are engaged employees that are working somewhere else.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

These include: How to remain a relevant concern for their members and industry they serve. How the serve an evolving membership, specifically the need to address generational changes within their member structure. How to retain members and recruit new members for the future.

2017 Association Industry Research Results

GrowthZone

We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. Productivity Member Engagement Growth

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Plus, events are one of the ways that your association can raise non-dues revenue. . For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Retaining Current Members.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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Association Brain Food Weekly: 3.1.19

Reid All About it

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. An oldie but goodie from Tom Morrison on how his association tracks and scores member engagement. Explore real-world engagement challenges.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Dynamic Video Interactions for Increased Engagement. But what about in our member’s business lives?

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Not all members behave the same.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.