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Association Brain Food: 4.12.24

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Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. More info/register.

Revenue 210
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Association Brain Food: 7.21.23

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Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195
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Association Brain Food: 12.1.23

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Member recruitment. To attract young members , you must recruit in ways that make sense to them. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Mon 12/4 at 8 a.m. 1 CMP credit. More info/register.

Arlington 266
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Association Brain Food Weekly: 11.29.19

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West Virginia inmates will be charged by the minute to read e-books on tablets. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” CAE credit.

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Association Brain Food: 10.6.23

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Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing.

Revenue 256
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Association Brain Food Weekly: 12.13.19

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Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle.

Raleigh 259
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Association Brain Food Weekly: 2.19.21

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Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. They also describe how credentialing programs can help your association increase member engagement and revenue. Membership recruitment. Conference content.

Revenue 322