11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

5 People You Need on Your Association's Online Community Management Team


Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. It’s not just members and volunteer leaders that help create a robust peer-to-peer environment.

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Member Engagement Solution #9: Discourage Non-Performance by Rewarding Performance

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement Associations

7 ways for new members to fall in love with your association.

YourMembership Blog

No matter the size of your organization, member recruitment is a constant challenge many teams face. If you work on a small team, however, chances are you wear several hats, making it even more difficult to solely focus your attention on one activity. The post 7 ways for new members to fall in love with your association. Membership & Marketing Member Engagement Member Recruitment

Next Steps for Business Development – Association Field Report (May 15, 2020)

Moery Company

Some of you may have suspended your recruitment activity. We got to be ready over the next 30 to 60 days to move on some of these opportunities and I’ve got a few ideas for you based on the conversations with our team. Membership Recruitment.

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Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Management Team. Ideas to help you engage, empower and retain members. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It’s more than just making sure your offerings are in tune with what your members want and need. The Moose understand that a potential member must first know you before they can love you. Member Engagement + Retention.

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

This week, Higher Logic teamed up with Community Brands to host a webinar on just that – strategizing for the next generation. Personalizing your communications during recruitment and retention. Understanding Career Stages: When Do Members Join?

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

Members Hire Constant Transformation

Potomac Core

Members Hire Constant Transformation. As a result, Associations must continually transform themselves if they want to keep pace with members. Practice Transparent ROI – Frequently seek insights and communicate progress on investments made to grow the Industry with Board members.

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Members Hire Industry Advocacy and Promotion

Potomac Core

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. Members Hire Industry Advocacy and Promotion. .

2 Ways for Associations to Appeal to Young Professionals


The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. Associations should plan to regularly host workshops, online training, and peer-to-peer learning designed to help members develop professionally. Tweet.

Members Hire Tomorrow’s Associations

Potomac Core

Members Hire Tomorrow’s Associations because they have no other choice. Global uncertainty and technological advances are forcing Members to make more informed decisions on how to spend their precious time and money. Members Hire Tomorrow’s Associations. Breaking.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

You’re informed about members’ digital activities. If you’re a marketer on a small team, marketing automation is how you make all your “what if” dreams come true. They may unsubscribe, or just stop engaging with you all together.

The Future State of Associations

Potomac Core

The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge. Members will be engaged on their business interests and outcomes, the one size fits all approach will disappear.

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Does Your Membership Team Have a Diversity and Inclusion Mindset?

Associations Now

To put D+I into practice, membership teams need to be constantly thinking about opportunities that foster action. Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts.

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Associations and the Vision Thing

YourMembership Blog

But we wanted more, in part because we knew our customers and the members they serve needed and expected more. They wrote, “A true BHAG is clear and compelling, serves as unifying focal point of effort, and acts as a clear catalyst for team spirit.

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Trade Associations Really Have Organizational Memberships

Eric Lanke

Your key contact member understands that some of their colleagues at their organization can be members. In my experience, we are certainly careful to nurture a relationship with one particular person at each of our member companies. Associations Member Engagement

From the Corner Office: Scott Wiley, CAE

Association Adviser

Scott Wiley, CAE, head of the Ohio Society of CPAs , and newly elected Chair of the ASAE board, shares his thoughts about advocacy, millennials, member engagement and the importance of financial literacy in an exclusive Association Adviser interview. . SW : Engage with us.

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Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

This event provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage and grow. 3) Demonstrate how you will eliminate your members’ pain, and. (4) 4) Deliver to your members’ reptilian brain.

What’s Next for Business Development?

Moery Company

Some of you may have suspended your recruitment activity. Here are some ideas for you based on the conversations with our team: Membership Renewal. Map out the next 60 to 90 days and be prepared to make phone calls to renew your existing members. Membership Recruitment.

Guest blog: 5 essentials for a great telephone renewals campaign

Optimist Consulting

I am delighted to include this blog by Chord UK Ltd; a specialist telemarketing agency that has helped a number of membership organisations engage with their members over the phone. And of course, do say ‘thank you for being a member’.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Association Brain Food Weekly: 5.8.20

Reid All About it

Billhighway describes the kind of resources you can provide chapters to help them get started with virtual events , design engaging programs, prepare speakers and attendees, and put together a virtual event volunteer team. Engaging virtual events.

5 Tips for Getting the Most Out of Your Association’s Event

Blue Sky eLearn

Every event-planning team struggles with this question. For associations, both attracting new members and engaging current members are probably constant goals across most, if not all, of the events they host. Include follow-ups for staff, members, and attendees.

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Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. Embracing Data and Technology to Increase Member Engagement (online and Washington DC).

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Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. How is your association demonstrating leadership to its members and community?

3 ways to breathe new life into your membership in 2020

Nimble AMS

How you can use the Community Brands Member Engagement and Loyalty Study to revive member value. Now is the perfect time to revisit the value you provide your members. Now’s the perfect time to rejuvenate the activities that drive recruitment, engagement, and retention.

Association Brain Food Weekly: 5.15.20

Reid All About it

Yet many boards of directors and leadership teams find it challenging during a crisis to shift their focus from reacting to adapting for a new environment, and planning for longer term sustainability and risk management. How to Go Virtual (While Still Creating an Engaging Experience).

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Not all members behave the same.

Association Brain Food Weekly: 3.1.19

Reid All About it

On the DelCor blog, Tobin (also a Squiggle) explains how you can use this exercise to reveal and mesh different project team personalities. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment.

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SCD Group: 7 Association Membership Articles Worth Saving

SCD Group

You may want to share these articles with your membership and marketing teams. When Satisfying Member or Customer Needs is not Enough: Connecting with the Heart From SocialFish What does satisfying customer or member needs (and I use these terms interchangeably) really mean? Rewriting the Rules of Member Engagement: 5 Ways Associations Can Leverage CRM to Drive Interaction and Relevance eBook from Avectra. Manage the Member Lifecycle. Pages. About.

Association Brain Food Weekly: 12.13.19

Reid All About it

Learn how to assess and improve editorial team alignment, peer review policies, and instructions for authors. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party.

Top Tips and Tricks From 2019 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share small ways that associations save time, money, and resources while delivering value to members. Nothing speaks more to member value than showing a return on investment. Other incentives can help you recruit new members.

Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. Three ways content marketers can provide value to the sales team.

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Daily Buzz: Attracting Young Members

Associations Now

Looking to increase your association’s member base? Focus on young professionals, as most members join an organization as a student or early in their career, says Kalia Pimentel on the Your Membership blog. There are several practical ways to recruit young members.

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Alleviating the Culture of Conflict Between Functions

Association Success

While conflicts arose, we had a relatively streamlined approach for addressing those conflicts with all executives in constant negotiations with the objective to provide each team with a clearly defined direction for strategy and deliverables. Part of this time the teams were primarily internally staffed and part of this time there was a 3rd party marketing membership firm in the mix. T his solution received a lot of support and buy-in from both teams.

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Jennifer is using 2020 to dive into AAAE's (the world's largest professional organization for airport executives) rich community data – focusing on how to analyze it, how to best present it, and how they can use it to engage members based on their preferences.