Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. They were passionate in describing the challenges they are facing and also in their willingness to explore new ideas addressing member engagement. represented ad hoc members.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

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New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

3 quick tips for small associations to show their thankfulness

YourMembership Blog

In this case I’m not talking about the medium, I’m referring to the message. Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art?

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A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

5 Tips for Successful Member Renewals

YourMembership Blog

There are probably some members you would be glad to see walk out the door and take their problems with them. Assuming we are not referring to these people, how do you keep retention numbers high and disenfranchised members low? As Shakespeare wrote, parting is such sweet sorrow.

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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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12 Top Association Articles from 2016

Socious

They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up. Association Member Engagement Conference Management Social Media Tips

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. this is how participants refer to the event's desert landscape). Post-event community engagement.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Measure Member Interest & Event Performance: Data Collection.

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3 Ways to Get Members to Recommend Your Association

MembersClicks

How many times have you been talking to a new member who said they were encouraged by an existing member to join? But beyond the good vibes, how can you capitalize on the fact that satisfied members are willing to refer you to their colleagues?

Generational Marketing: Quick Tips for Association and Chamber Pros

MembersClicks

You likely have members (or will soon have members) of all four generations. Segmenting your audience by generation and then marketing to those segments accordingly is what’s referred to as generational marketing. member engagement Small Staff Chatter engaging-your-members

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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Is It Time to Redesign Your Online Community?

Socious

It refers to the way people make judgements about something based on how it appears to the outside world. Online Member Communities Online Community Software Member Engagement Mobile StrategyHave you ever heard the phrase “perception is reality?” Nowhere is this more important than online, where smalltime brands can get a credibility and conversion boost by appearing well-designed, organized, and professional.

How to Use Activity Data to Identify Your Association’s Next Volunteers

Socious

All those careers pay close to $23/hr, but none are the job that I’m referring to. Member Engagement Membership Management Software Volunteer Management$23.56 per hour. According to nonprofit management and advocacy organization, Independent Sector, that’s the estimated worth of a job. But what job? A paralegal? A dental hygienist? A mechanic? What’s your guess?

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The truth IS out there and your association is definitely needed (or should be)!

YourMembership Blog

” A little X-Files reference for all you sci-fi fans out there. Association Leadership Association Management Software Member Engagement + Retention Membership Management Social Media and Business Trends “Mulder…where is the truth?”

Sometimes People Just Need to be Invited [Case Study]

Higher Logic

NASN wanted to approach nonmembers and members differently; among nonmembers, it wanted to differentiate between those with a previous membership history and those who were brand new, a level of segmentation made easier with automation.

Building an Association Crisis Communications Webpage

GrowthZone

Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. The next best thing is to quickly craft a crisis resources web page for your members. How to Keep Members Engaged Amid COVID-19. >>

Association Management: COVID-19 and Human Resources

GrowthZone

The relevance of strategies to associations is two-fold: It is a starting point for internal management and serves as a resource for associations to share with their members. Maintain flexible policies that permit employees to stay home to care for a sick family member.

4 Community Managers, 25 Community Building Questions Answered [WEBINAR RECAP Part 2]

Higher Logic

This week, Lindsay, Will, Annie, and Emily are back to share their answers to 25 questions on topics like increasing engagement, finding an expert for your Q&A session, and encouraging lurkers to participate. Increasing Engagement.

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. Catch your audience at the right time, and you’ll increase the likelihood of your members opening and engaging with your communication.

I Want the Right Pageviews

Eric Lanke

There's a lot of good content up there, most of it intended for our members. Those pages aren't really for our members. They -- whoever they are -- are not our members, and our website is not for them. Do you know how I know they are not our members?

Keeping Up with the Waterfall

Eric Lanke

It's not unusual for three or four Board members to be unable to attend any particular Board meeting. Thankfully, these are not the same three or four Board members every time. It's not just busy schedules keeping Board members away from Board meetings.

Strategies for Association Micro-Learning

GrowthZone

Why associations should offer micro-learning: Increase member engagement and retention. Anytime your association can solve a problem, you increase the chances of retaining that member. Improve member job efficiency. Provide a value-added service to members.

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Here are three ways you can help your members attract a larger audience: 1. How do you use social media in reference to your members?

12 Top Association Articles from 2016

Socious

They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up. Member Engagement and Innovation. Article #8) 5 Key Steps to Define, Measure and Manage Member Engagement.

The Risk of Not Owning Your Online Brand

YourMembership Blog

While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

Believe it or Not, “Members Only” Doesn’t Always Benefit Your Members

YourMembership Blog

One area where we run into some lively conversation with association leaders is whether a job board/career center should be a “members only” benefit or open to any prospect wanting to post a resume and find a job.

Eric Lanke: The Mind of the Community

Eric Lanke

Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Member Engagement. (9). Eric Lanke. Association executive and author. Pages. Leadership.

3 Tips for Crafting an Effective Welcome Email

GrowthZone

When a new member joins your association, do you fire off a quick message and move on to the next thing on your to-do list? Because welcome emails occur at an early stage in the member relationship before email fatigue sets in, you have a great opportunity to make a positive impression.

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It’s Not Just Another Association Member Survey

GrowthZone

It’s that time of year again to send your members “The Survey.”. As you know, some members are loyal survey takers, some like the opportunity to vent or praise, and some will always ignore the invitation. To help minimize membership reduction, see how to conduct Member Exit Surveys.

How to Create Emotional Connections with Event Attendees

YourMembership Blog

The attendee referred to an event where they had a S’mores bar for their attendees. This may appear as isolating to those members who contribute to the organization in different ways other than just sitting on boards or committees. And how can we value our members in different ways? Your member database will really come in handy to identify these individuals by utilizing some quick reports that will show you the not so hidden “A” players.

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How to Create Emotional Connections with Event Attendees

YourMembership Blog

The attendee referred to an event where they had a S’mores bar for their attendees. This may appear as isolating to those members who contribute to the organization in different ways other than just sitting on boards or committees. And how can we value our members in different ways? Your member database will really come in handy to identify these individuals by utilizing some quick reports that will show you the not so hidden “A” players.

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It Doesn't Scale

Eric Lanke

image source Last week, in Member Engagement and Association Building Blocks , I wrote about the story I told at the "Walking the Walk of Deep Member Engagement" learning lab Elizabeth Engel , Peggy Hoffman and I ran at the recent ASAE Marketing, Membership and Communications Conference.

When Old Dogs Have to Learn New Tricks

Eric Lanke

I''m thinking this week about the opening paragraph of this post from the Demand Perspective Blog: I am sure that hearing references to information technology as something that resides in an entirely different universe from the one the rest of the organization inhabits, is not new to most of us.