Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well. Drag-and-drop reports.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Accelerating Member Engagement

Potomac Core

Accelerating Member Engagement. How does this or any financial news connect to Association member engagement? Is Member Satisfaction A Solution? Interest in the Association’s success, member benefits, products or services won’t get or keep their attention for long.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? Who should read this research report?

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. Increased new member engagement over time, improves all member engagement.

Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands. Access the report here.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Because of her efforts a handful, or more, new members join each year.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. A quote from a Forrester report , this phrase is as true for associations as it is for companies. That engagement information can be incredibly valuable.

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Why Member Engagement No Longer Means Face-to-Face

GrowthZone

Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.

5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. Focus Only on The Value New Members Need.

Member engagement – measuring what matters to your members

Optimist Consulting

Some membership organisations develop programmes, products, events or even services that they think members need, without involving them in their development. Membership engagement metrics are traditionally linked to event attendance, website visits, dwell time on webpages or report downloads.

Benchmarking Report: Chapter role in member engagement grows

Mariner Management

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. In fact, 64% viewed member engagement as an “absolutely essential” role for their chapters. Download the full report for more details and examples from associations who are embracing the shifts.

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement.

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Eric Lanke.

Hidden Problems That Seriously Erode Member Engagement

Smooth The Path

Members are frustrated by websites that don’t remember their login or that they need to manage multiple logins, applications that ask for too much information, unreturned calls, receiving emails that do not apply to them, not getting timely event notifications, and more. Join as a member and read every single automatic message the system sends and note how quickly you have access to resources. Buy a research report, now a book. New Member Engagement Study.

Survey: Measuring Member Engagement Critical to Success

Associations Now

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.

Sneak peek: Benchmark report on small-staff associations

YourMembership Blog

They must attract and engage new members and plan for their organization’s future. The post Sneak peek: Benchmark report on small-staff associations appeared first on YourMembership. Industry News & Trends Membership & Marketing Member Engagement Member Retention Industry TrendsAssociations with small staffs face big challenges. But what are their top priorities? Are they expecting growth? How are they preparing for the future?

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Your One-Stop-Shop Results From the New Member Engagement Study!

Smooth The Path

How would you like to raise the new member renewal rates by 9.7%? New research shows that trade and professional associations greatly benefit when they implement new member onboarding and orientation programs. The report is free to all association professionals.

Why Scoring Member Engagement Matters, Part 4

SocialFish

With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. This worksheet will have the member ID, the KPI name, and the KPI value.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

Member Engagement and Retention

AssociCom

I’ve also noticed that many associations have a fair degree of churn in membership; they gain quite a few members each year, but they also lose quite a few. Interestingly, when they want to address membership growth, there is sometimes a tendency to focus on how to get more members, rather than on how to keep the members that they have. This onboarding process creates a sense of engagement for the new member. member engagement

Overwhelmed With Tracking Member Engagement? You’re Not Alone

Associations Now

A new report on associations’ membership-metrics practices shows strong desire but low success in measuring member engagement, and not a lot of strategic guidance, either. So, member-engagement tracking is a hot topic.

Creating Member Engagement is a Two-Way Street

Associations Now

Member engagement as commonly discussed in associations is all about getting members to act. What is your association doing to engage with members where they are, on their turf? Engagement might be the association world’s most fungible term. Engagement.

Give Your New Member Engagement Program a Makeover

Association Success

This study showed us how to best engage new members. Shirley looked at the metrics of her 6-month new member email campaign. Overall, new member renewal rates had increased a couple of percentage points since the program was implemented. One insight we learned from the New Member Engagement Study is that program planning never really ends. Here are some other variables that can significantly impact the new member experience: Strategize Your Tone.

Member Engagement Solution #2: Recruit with a One-to-One Philosophy

Eric Lanke

Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with. Member Engagement

Why Measuring Member Engagement for Unions is More Important Now than Ever Before

Aptify

In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members.

Link Love Friday: Secrets to Member Engagement; Meeting Ambassadors and More

Wild Apricot

This week''s link round-up offers 5 posts with ideas and tips on: membership engagement; volunteer recognition; small meeting reporting; writing like a human and non-profit blogs. Apricot Jam

Strategic Planning: Issue Driven vs Member Engagement

Tom Morrison

When your next strategic planning retreat takes place, will your board's focus revolve around being "issue driven" or "maximizing member engagement." Many members aren't intimately familiar with the strategic plan and think that is something only privy to the board.

On-Demand: 2018 Association Trends Survey Report

GrowthZone

This on-demand webcast with Teri Carden of ReviewMyAMS.com and the GrowthZone team reveals the first public look at the 2018 Association Trends Survey report. The post On-Demand: 2018 Association Trends Survey Report appeared first on GrowthZone. Productivity Member Engagement Growth