Energizing Member Engagement

Potomac Core

Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .

2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Member Engagement Analytics Generating Revenue Sales

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

Accurate association member data drives better engagement + revenue.

YourMembership Blog

Your association is only as good as your member data, and it’s a big task to keep it clean. Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done.

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Use your association job board to drive membership and increase revenue

YourMembership Blog

We all know that job opportunities rank as one of the top benefits an association can offer its members. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership. Career Solutions Online Learning Job Board Software Member Engagement Career Center Solutions Learning Management System Non-dues Revenue

Tips to Skyrocket Your Association’s Job Board Revenue

YourMembership Blog

At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue

New Member Engagement – Looking For Value Beyond the Welcome Kit

YourMembership Blog

I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.

Getting Under the Surface of Member Engagement

SocialFish

It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.

Finding the Middle Ground on Member Engagement

Associations Now

Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association.

Story Time: Member Engagement Gone Awry

Associations Now

Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

A Major League Member-Engagement Metric

Associations Now

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action.

Adopting education strategy to jump-start member engagement

Aaron Wolowiec

ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement. On Wednesday, Jan.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce.

10 Ways to Use AMS Software Data to Increase Member Engagement

Aptify

Is bottom-line revenue top of mind for your association? Member Engagement Data Management

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Why Scoring Member Engagement Matters, Part 1

SocialFish

—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association.

5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Why Scoring Member Engagement Matters, Part 2

SocialFish

Choosing the Best Indicators to Measure Engagement. Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that.

Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

7 lucky reasons to attend Xperience 2017.

YourMembership Blog

A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.

4 Steps to Identifying Non-Dues Revenue Opportunities

Association Success

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options.

5 things that may be holding your association back from its mission?

YourMembership Blog

Membership & Marketing Member Engagement Member Retention Non-dues RevenueYour organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission?

5 reasons everyone at your association needs to go to #Xperience17.

YourMembership Blog

It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

Revenue Numbers Aren't Strategy

YourMembership Blog

Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Member Engagement + Retention.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. The aim is to create a portfolio of opportunities that delivers both a sound return on investment and increases your members’ enjoyment of your offerings.

Association Innovation Delivers Growth

Potomac Core

What capabilities should your association have in order to deliver revenue growth and strong retention? Return on Member Engagement. Throughout the process board members keenly focused on capabilities and priorities they wanted from their industry association.

How a Simple Event Change Increased Association Revenue

GrowthZone

A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. The results: Increased attendance (because members brought their nominees).

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

Funding Industry Innovation

Potomac Core

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.

Need More Non-Dues Revenue?

Association Adviser

” Or “Members want everything so customized these days, I’ve got 10,000 packages for 10,000 members.” Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners.

Disruptive Associations

Potomac Core

Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Disruptive Associations. A snapshot by the Conference Board of both the U.S.

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Post Brexit Associations

Potomac Core

However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards.

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