INDUSTRY INSIGHTS YOUR PEERS ARE READING
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations . MORE
ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement. On Wednesday, Jan. MORE
I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives. MORE
—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association. MORE
A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando. MORE
“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. MORE
Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association. MORE
The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important? MORE
However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards. MORE
Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options. MORE
A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members. MORE
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps. MORE
Is bottom-line revenue top of mind for your association? Member Engagement Data Management MORE
Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful. MORE
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. MORE
” Or “Members want everything so customized these days, I’ve got 10,000 packages for 10,000 members.” Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners. MORE
Member Engagement Analytics Generating Revenue Sales MORE
Choosing the Best Indicators to Measure Engagement. Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that. MORE
Is bottom-line revenue top of mind for your association? And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. Engagement is one of the underlying motivations for implementing and maintaining. The post 10 ways your AMS increases member engagement appeared first on YourMembership. MORE
A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. The results: Increased attendance (because members brought their nominees). MORE
Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal. MORE
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue. MORE
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue MORE
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. MORE
Your association is only as good as your member data, and it’s a big task to keep it clean. Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done. MORE
Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. MORE
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. MORE
Membership & Marketing Member Engagement Member Retention Non-dues RevenueYour organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission? MORE
It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place. MORE
Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Member Engagement + Retention. MORE
We all know that job opportunities rank as one of the top benefits an association can offer its members. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership. Career Solutions Online Learning Job Board Software Member Engagement Career Center Solutions Learning Management System Non-dues Revenue MORE
Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue MORE
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t. MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. MORE
Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement. MORE
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action. MORE
Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. The aim is to create a portfolio of opportunities that delivers both a sound return on investment and increases your members’ enjoyment of your offerings. MORE
What capabilities should your association have in order to deliver revenue growth and strong retention? Return on Member Engagement. Throughout the process board members keenly focused on capabilities and priorities they wanted from their industry association. MORE
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5% MORE
Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Disruptive Associations. A snapshot by the Conference Board of both the U.S. MORE
Potomac Core
AUGUST 29, 2017
Driving Sustainable Industry Growth Helps Trade Associations Energize Member Engagement . By following this approach these Association Executives are now energizing member engagement. Energizing Member Engagement is a Must for Trade Associations .
Potomac Core
AUGUST 3, 2016
Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations.
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.
Socious
OCTOBER 24, 2016
Member Engagement Analytics Generating Revenue Sales
Higher Logic
JANUARY 29, 2019
The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?
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YourMembership Blog
FEBRUARY 1, 2017
Your association is only as good as your member data, and it’s a big task to keep it clean. Updated profile data is more than just getting current email address information. Data management and data integrity is a demanding job for you and your association. But, it has to be done.
Smooth The Path
MARCH 12, 2019
Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal.
Socious
OCTOBER 24, 2016
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.
YourMembership Blog
FEBRUARY 15, 2019
We all know that job opportunities rank as one of the top benefits an association can offer its members. While it’s imperative that your career center evolves to maximize engagement (and revenue), it’s not always. The post Use your association job board to drive membership and increase revenue appeared first on YourMembership. Career Solutions Online Learning Job Board Software Member Engagement Career Center Solutions Learning Management System Non-dues Revenue
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YourMembership Blog
AUGUST 20, 2019
At the top of every association’s priority list is growing non-dues revenue and driving more member engagement. The constant evolution of career centers has made them the go-to destination for all career development opportunities for association members. The post Tips to Skyrocket Your Association’s Job Board Revenue appeared first on YourMembership. Career Solutions Non-Dues Revenue
YourMembership Blog
AUGUST 7, 2014
I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. Interesting thought, but I don’t think a new member packet on its own comes close to getting the job done. That’s where member engagement lives.
SocialFish
JUNE 1, 2015
It’s a hot topic in both corporate AND association circles: engagement. The for-profit folks tend to talk more about employee engagement, though engaging customers gets attention over there as well. Increased “engagement” equals increased revenue.
Associations Now
AUGUST 26, 2015
Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association.
Associations Now
MAY 27, 2015
Is your association guilty of “tell us your story” engagement? Maybe it’s time to dig deeper and refocus on engagement that serves members, not the association. That raises the question of the true purpose of member engagement.
YourMembership Blog
MAY 2, 2017
Formed in 1981, VHMA has grown to serve over 2,700 members across North America. How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.
Associations Now
NOVEMBER 5, 2014
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action.
Aaron Wolowiec
DECEMBER 21, 2012
ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement. On Wednesday, Jan.
Smooth The Path
AUGUST 23, 2017
“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce.
Aptify
SEPTEMBER 7, 2017
Is bottom-line revenue top of mind for your association? Member Engagement Data Management
Association Adviser
NOVEMBER 13, 2018
Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.
SocialFish
MAY 21, 2012
—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association.
YourMembership Blog
DECEMBER 14, 2016
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.
SocialFish
JUNE 11, 2012
Choosing the Best Indicators to Measure Engagement. Members who engage in a way that is aligned with their association’s strategic goals directly help the association grow stronger and more relevant. Any association that has the ability to objectively score member engagement is in the enviable position of being able to measure the effectiveness of its members in supporting its strategy. Composite Engagement Score (CES) allows you to do just that.
Tom Morrison
JULY 30, 2014
You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%
YourMembership Blog
MARCH 14, 2017
A golden pot of educational and association industry-building opportunities await leaders and their staff in Orlando.
Association Success
SEPTEMBER 19, 2019
Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options.
YourMembership Blog
AUGUST 21, 2019
Membership & Marketing Member Engagement Member Retention Non-dues RevenueYour organization may be small. But that shouldn’t keep you from moving forward on your mission. Here are five things that may be holding you back, and what you can do to break free. You know that dream where you’re trying to run, but it feels like you’re moving in slow motion? Does it ever. The post 5 things that may be holding your association back from its mission?
YourMembership Blog
JANUARY 26, 2017
It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place.
Associations Now
FEBRUARY 10, 2016
A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.
YourMembership Blog
APRIL 17, 2012
Ideas to help you engage, empower and retain members. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Member Engagement + Retention.
YourMembership Blog
MARCH 20, 2012
Ideas to help you engage, empower and retain members. Improving the Bottom Line with Non-Dues Revenue. The aim is to create a portfolio of opportunities that delivers both a sound return on investment and increases your members’ enjoyment of your offerings.
Potomac Core
MAY 28, 2015
What capabilities should your association have in order to deliver revenue growth and strong retention? Return on Member Engagement. Throughout the process board members keenly focused on capabilities and priorities they wanted from their industry association.
GrowthZone
OCTOBER 30, 2018
A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. The results: Increased attendance (because members brought their nominees).
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue
Potomac Core
NOVEMBER 3, 2015
Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Value is no longer about services that boards or members view as neither relevant nor impactful.
Association Adviser
APRIL 16, 2013
” Or “Members want everything so customized these days, I’ve got 10,000 packages for 10,000 members.” Advertising and sponsorship should be seen as a member benefit, not as a nuisance. When executed well, it helps members find and vet vendors and partners.
Potomac Core
MAY 5, 2015
Be assured that the current slow growth environment or an economic downturn will inflict significant pain on your revenues and membership at some point. Disruptive Associations. A snapshot by the Conference Board of both the U.S.
Potomac Core
JUNE 30, 2016
However, in a rapidly evolving global market, how aligned is your association in order to help your members and their industries meet new challenges? These reorganizations also have: Highly engaged and strategic boards. Highly Engaged and Strategic Boards.
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