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Association Brain Food: 2.2.24

Reid All About it

m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Member Engagement: The Key to Association Sustainability? Print magazines. Generation Z. 1 CAE credit.

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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. Hopefully, this practice will help engage your new members further and keep them on the new member high longer. What strategies are associations using to increase their revenue from their advertising in printed publications?

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

We’ve built our company around helping you improve customer and member engagement. With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring. Let us help. 3:30pm - Social Media is Broken.

Sample 100
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Association Brain Food: 9.22.23

Reid All About it

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. What’s more, most members now expect a career center as part of their membership benefits. Website RFPs. More info/register.

LMS 266
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Association Brain Food: 1.26.24

Reid All About it

Elevating New Member Engagement How well are your new members joining and engaging in your community? Learn about the neuroscience behind impactful first impressions, ways to welcome new members and foster a sense of safety and belonging, and designing a culture that elevates new member engagement in your community.

Survey 256
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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

Higher Logic staff trained SNMMI staff to strategically use tools like member personas, sample messaging, compound targeting, marketing automation, and data tracking to communicate with lapsed members. 2 additional renewals came from other member types. Kaitlin Solomon, Senior Manager of Member Engagement at SNMMI.

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How to pivot to virtual in real time

Association Success

For many organizations, the conference represents a large part of their revenue as well, creating a strong incentive to try to salvage the conference by taking it online. While the conference represented over 60% of their revenue, they chose not to do a virtual conference. Second, you need a back channel.

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