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Striving for Success: Member Engagement

GrowthZone

We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. Member engagement has improved, and the member portal is a huge plus!

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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. Having an editorial calendar also enables TSAE to engage members in calls for articles.

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Association Brain Food: 1.5.24

Reid All About it

Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. He shares five resources for getting up to speed and staying informed about AI. 1 CAE credit.

Revenue 277
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[Infographic] The Power of Audience Segmentation

Higher Logic

Keep the following opportunities in mind when segmenting your audience for upcoming campaigns: Additional Revenue. The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals. New Audience Segments.

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Association Brain Food: 12.1.23

Reid All About it

Common Errors in Nonprofit Revenue Recognition and How to Avoid Them Learn about the most common issues with nonprofit revenue recognition, including accounting, presentation, and disclosure issues and errors that are commonly missed by nonprofits. This month’s topics are: member engagement, and holiday cocktails and mocktails.

Arlington 266
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So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60
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Association Brain Food Weekly: 5.26.17

Reid All About it

Using Video to Drive Revenue for Learning Programs and Events. Presenters: Cathy Stoebner DeWitt, vice president of governmental affairs, Texas Association of Business. Chris Wallace, IOM, CCE, president, Texas Association of Business. Behind Every Revenue $ is a Customer ( Reston VA Idea Swap). More info/register.

Raleigh 150