Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

We’ve built our company around helping you improve customer and member engagement. With real stories from real businesses, Nick will show you how to find the best engagement strategy for each of your contacts, using tactics like buyer personas, lifecycle stages, and lead scoring.

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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

If only prospects would give your educational programs a chance, you’d turn them into loyal learners—and customers, maybe even members. Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. Choosing a sample online education program.

7 Quick Tips from the Research to Engage Your Association’s Newest Members

Smooth The Path

You do not need a massive, complex, and perfectly polished new member onboarding plan to start engaging new members. Pick any one of these seven successful tips from the research to engage new members early in order to engage them for life!

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Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Where Do You Fit in the On-Demand Economy?

YourMembership Blog

If your members are trying to connect with your organization at 11 pm to register for an event, get information on continuing education , or wanting to access other information or services and can’t connect with you, how would you know? Do you need groceries and have them delivered in an hour?

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Hard time getting new members? Maybe you’re in their way.

YourMembership Blog

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Maybe the pathway to become a member of your association is dated and no longer appealing to the very people you are trying to reach.

Flipping the Membership Equation – Your Questions Answered

YourMembership Blog

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date.

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How New Members are Prompted to Engage

Smooth The Path

New members are the most at risk members of most associations, but some members do engage. Knowing why they engage, might help us guide more new members in this direction. So what prompts new members to engage?

Hard time getting new members? Maybe you’re in their way.

YourMembership Blog

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Maybe the pathway to become a member of your association is dated and no longer appealing to the very people you are trying to reach. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. The post Hard time getting new members?

Game Plan 2014: Seeing Around the Corners

Association Adviser

But, our experts tell us if you want to stay relevant with members (and potential members), you need to be a little paranoid and never stop looking out for what’s coming around the corner. Think 365-day-a-year engagement for your events—whether they’re live, virtual or hybrid.

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SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

What the Three Bears Knew Best

YourMembership Blog

Ideas to help you engage, empower and retain members. April 27th, 2012 | Posted in Member Engagement + Retention. You want your content to have the same effect on for your members. Sure they might sample others offerings but ultimately you want to entice them to come to you to take/use (and ultimately share) what you have. Your member will let you know because you’ll catch her enjoying it and when you do, make sure you offer more of the same.

A Member Research Strategy to Consider

Smooth The Path

Qualitative is not statistically significant, and unless your membership is very small, we cannot capture every member’s voice. Many quantitative surveys can be statistically significant, and they are usually open to every member. Have you got questions for your members?

How to pivot to virtual in real time

Association Success

Those organizations that recognize the need to pivot their event strategies quickly and thoughtfully will be in the best position to continue to serve, and even provide additional value for, their members and constituencies. Pre-recorded video is a must have for an engaging virtual conference.

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Completing the puzzle to decode chapter ROI

Mariner Management

John found member retention for his association is stronger in areas where a chapter held regular programming. Download the ROI Valuation Matrix and the ROI Valuation Sample Formulas to help you start the process.

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Nimble AMS Summer ’19 Product Release

Nimble AMS

Cross-Sell will help you sell more and increase member engagement. Sell more easily with Cross-Sell functionality that will help increase revenue and member engagement by allowing associations to suggest related products and services for their constituents to buy.

Association Brain Food Weekly: 4.4.16

Reid All About it

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. No fooling.

Association Brain Food Weekly: 4.4.16

Reid All About it

EDT* – Attract & Retain New Members with a Marketing Funnel. Learn how to build an online marketing funnel—an ongoing and automated marketing strategy for capturing the attention, nurturing, and converting prospects into new members. No fooling.

We Asked, You Answered: Making the Most of Drive Time

Associations Now

Read on for a sampling from association pros who travel to the office by car, and watch next week for some answers by folks who use public transit. Member Engagement Specialist, Kaiser Insights LLC.

Gamification: You Never Had So Much Fun Connecting With Members

Association Adviser

What is gamification and how can you leverage it to benefit your association and members? Gamification is a valuable tool for increasing member engagement at your events and educational programs. Using game-like programming in a non-game setting can help students, association members and employees learn more effectively and enhance long-term memory. Many associations are also adopting the use of gamification for education and event engagement purposes.

Engagement Report Card Shows Members Where They Stand

Associations Now

Three years after building a full-scale member-engagement dashboard, one association shares how that effort is paying off, including a new, external iteration it hopes will spur more member activity.

Thursday Buzz: The Importance of Welcome Emails

Associations Now

Prioritize welcoming new members, even with a quick email. Association membership is on the rise and member retention is an ongoing priority , so sending a welcome email to new members should be an onboarding goal. It can keep members excited and engaged.

Association Brain Food Weekly: 3.9.18

Reid All About it

By changing their mindset and conversations with chapters , RAPS built stronger relationships with their chapters and helped them increase member engagement. Learn the seven steps to event marketing survival and top tactics to attract and engage attendees.

Data Adventures: Are We Rolling in the Mud with Our Members?

Association Success

What data tools can be used to better engage your members? When you say you’re going to have a dialogue about data for member engagement, you might expect to dive into the mysteries of AMSes, LMSes, dashboards, web analytics, email open rates, conference attendance trends, and the like. They set out on a journey to collect data they could act upon and that has made a difference to how people across the association think and act on member engagement.

The Human Face of Digital Transformation

.orgCommunity

Here’s a sample of the language from Wikipedia: Digital Transformation (DX) is the novel use of digital technology to solve traditional problems. It means applying the power of electronics to optimize governance, operations, administration and member services in entirely new ways.

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Eric Lanke: Every Organization Needs Two Values Statements

Eric Lanke

Member Engagement. Here's a link to a PDF offering a sample of what we did: [link] Reply Delete Eric Lanke April 2, 2012 8:35 PM Thanks for sharing, Jeffrey. Member Engagement. (9). Everyone Is Responsible for Member Recruitment. Eric Lanke.

Get Them in the Door: Inside a 10-Month Trial Membership Offer

Associations Now

One association has let new members join for free since March 1. And new members joining for free get all the same benefits as existing paid members. Every new member joining through the free offer is being tracked with a common member code so AOA can track the cohort over time.

Lessons From MCON on Millennial Engagement and Membership

Associations Now

MCON, the millennial conference, showcased research and ideas from those working in the social impact sector, including how to engage millennials in small-step activism. Luckily, millennials say they’re increasing and intensifying their cause-oriented engagement in 2017.

A Case for the Association Summer Internship

Associations Now

Sample From the SHRM Summer Intern Job Description The SHRM Membership & External Affairs internship will be an excellent opportunity for a student interested in exploring a career with associations.

Find More Meaning in Your Metrics

Associations Now

“Historically associations have gauged their annual success based on the number of members they have from year to year and that fluctuation. How many more “wins” does your association get by adding 1,000 new members ?

Got Them In the Door: How a 10-Month Trial Membership Offer Found Success

Associations Now

An association that let new members join for free for nearly a year says the offer worked better than any membership drive it’s tried before. If your glass is half full, you see such offers as a chance to reach new customers and win them over through engagement with your brand.

When Members Vote on Dues

Associations Now

Associations don’t typically grant members voting power on dues increases, but one association that does has found a formula that keeps members happy and revenue growing. of GCSAA’s member dues are paid by members’ employers.

Eric Lanke: Stop Calling It Strategic Planning

Eric Lanke

Member Engagement. These programs should both serve the interests of our members and engage them in the process of their development and execution. The Board arrived at these by broadly sounding out our members, staff, and volunteers. Member Engagement. (9).

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

” Since the strategy has been in place, many HRW staff as a group engaging on Twitter has lead to impressive results. A sampling of effective HRW staff on Twitter: High volume, effective technique.

Why Just One Kind of Member Research Isn’t Enough

Associations Now

By pursuing both quantitative data and qualitative input from its members, the Construction Financial Management Association discovered a gap in its member value proposition—and how to fix it. For associations looking to better attract and engage members, the answer is better data.

Doing the Right Thing Offers More Than a Good Feeling

The Membership Blog

Sometimes political issues can be too controversial for organizations to undertake but social responsibility programs often can bring together members with disparate views. member engagement opportunities. Getting some of those “borderline” members to participate in traditional programs and services is always challenging. new member recruitment. direct member benefit. His presentation blew our members away. . By Mark Levin, CAE, CSP.