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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. 4 types of sample e-learning programs.

Sample 150
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Top Performing Associations Do Not Give Gifts

Smooth The Path

There are so many ways to show new members that we appreciate that they joined our association. But, research shows gifts do not improve member engagement. Recently I dove back into the results of the New Member Engagement Study. Instead, they are much more likely to sample. What can you sample?

Sample 99
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Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. All member surveys are a sampling of your membership; don’t expect a majority of members to participate. Ask prominent members of your association to help solicit survey responses – board members, association staff and other influencers.

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Three benefits of developing thought leadership content at your association

Nimble AMS

When you develop quality content, you become a spokesperson for your association members, engaging them through relevant research, opinion articles, case studies, and industry analysis. As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

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Why continuous software updates mean ROI for your association

Nimble AMS

M embers couldn’t pay their dues , n ew members couldn’t join , and no one could participate in your online community. Your association would see a decline in member engagement , retention , and recruitment. Pilot customer sandboxes, populated with sample data. Tens of thousands of automated regression tests.

Software 136
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7 Quick Tips from the Research to Engage Your Association’s Newest Members

Smooth The Path

Cultivate a welcoming tone in your new member messaging. Allow new members to sample one benefit. More articles about the research: Planning is one key to new member retention. New member engagement plans produce big results slowly. 5 Unique ways to improve your new member engagement program.

Tips 88
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Association Brain Food: 2.2.24

Reid All About it

AI Powered Possibilities: Leading Your Association From reducing manual burdens on staff and streamlining processes, to strengthening member engagement and retention with better utilization of member data, generative artificial intelligence (AI), like OpenAI’s ChatGPT, is changing the way associations work. 1 CAE credit.