11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

3 Ways to (Better) Showcase Members in Social Media

YourMembership Blog

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Showcase your members. Turning over your social media platform to them is like a nice introduction from a mic.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.

Ringing the Bell for Member Engagement

YourMembership Blog

Member engagement played a big role in the content that was presented in the meeting’s sessions. They were passionate in describing the challenges they are facing and also in their willingness to explore new ideas addressing member engagement. represented ad hoc members.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. Social Media. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media.

Search Engines and Social Media. Your questions answered.

YourMembership Blog

Last week we held our monthly Thought Leadership webinar, Search Engines and Social Media. We had many association professionals attend who are still working to come up with a winning strategy regarding search engine optimization (SEO) and social media.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Handling Social Media Strife & Other Unpleasantries

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. 3 Simple Steps to Extinguishing a Social Media Firestorm. May 17th, 2012 | Posted in Social Media and Business Trends. Need more advice on handling a social media crisis?

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

Frank Kenny Part 2: Social Media Relationship-Building

GrowthZone

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Get 30 Quick and Easy Ideas for Association Social Media Posts.

Frank Kenny: Selling Memberships with Social Media

GrowthZone

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors.

Frank Kenny Part 1: Social Media Relationship-Building

GrowthZone

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Why Member Engagement No Longer Means Face-to-Face. Social media is the tool that allows you to build and nurture relationships at scale. And, just like any relationship in real life, that requires engagement. ” can garner astonishing engagement.

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Aggregate social media content.

Association Social Media: Philanthropy Ohio

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? We have an organizational Facebook , Twitter , LinkedIn, and WordPress social accounts. 6) Have you done any social media campaigns?

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How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. What’s my purpose or strategy? So, it’s important that associations pinpoint the problem or challenge that they’re trying to overcome through a marketing strategy.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement.

In-Person to Digital: Shifting your Engagement Strategy

GrowthZone

With the uncertainty of what might be coming next, associations and chambers should take action now in order to provide continued value to members. How to Make Sure Emails Get Through to Your Members. Easy Ways to Use Video to Engage Members. 30 Social Media Post Ideas.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

The stars of the social media world are all corporate B2C brands: businesses like Airbnb and GoPro are killing it with user-generated content. The companies have all found a natural fit for expressing their brand message within social media. Interested in this topic?

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The Recipe for Social Media Success – Friday Fix

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: jamie notter , marketing , social media , social media strategy , twitter , webinar When I run into people just starting out in social media for their organizations I’m frequently asked for magic recipes to success. The post The Recipe for Social Media Success – Friday Fix appeared first on YourMembership.com.

Advice for Implementing Social Media from Star Wars

YourMembership Blog

Corporate + Social. Ideas to help you engage, empower and retain members. Advice for Implementing Social Media from Star Wars. February 14th, 2012 | Posted in Social Media and Business Trends. Social Media and Business Trends.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. What is the industry standard for member survey responses?

5 More Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Associations have their own unique challenges when it comes to social media marketing. Member recruitment, member engagement, resource sharing, and advocacy may all be among the stated objectives. Are you broadcasting or engaging with others online?

Eric Lanke: Issues with Member Engagement

Eric Lanke

Member Engagement. Issues with Member Engagement. Ours is focused on member engagement, and you can get an overview of what it is and what were trying to achieve with it here. How do you use social media to engage members?

Five Content Ideas for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: content , content marketing , content strategy You can be the best writer in the world but if you don’t “listen” and “watch” and know your audience, your content will always fall short.

Hot Association Social Media Jobs This Week – January 13

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.

Are Your Association’s Social Media Posts Invisible?

GrowthZone

What story is your association telling with its social media posts? Is it reaching your members? Get 30 more quick and easy ideas for social media posts for your association now ». Now, apply this concept to your association’s social media posts.

Top Association Social Media Jobs This Week – February 9

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. We are a nonprofit organization that believes that technology is a powerful enabler for social change.

How to Create a LinkedIn Group for Associations

GrowthZone

This is a valuable opportunity for associations to connect with members and prospective members. You’ll be the owner of any group you create, but you can also assign other members to be managers who can help manage your group. A targeted (but specific) group name more likely to draw prospective members. A quick internet search provides examples of rules used by groups across various social media platforms. to Engage Association Members. >>

Snapchat 101 for Associations

GrowthZone

Snapchat could be just what you need to engage members or potential members – particularly young professionals. In the past, its younger user base and short-lived content may have left you unsure about adding this channel to your association’s social media strategy.

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Improving Your Member Communications, Part 1

Association Adviser

Features Marketing & Communications association communications benchmarking communications strategy live events member engagement social media social media strategy strategy video

Survey: Measuring Member Engagement Critical to Success

Associations Now

A new survey by Advanced Solutions International shows that increasing member engagement is a key goal for membership executives. Adopting a strategy for measuring engagement is one way for associations to thrive.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

How Onboarding Is Key to Future Member Engagement

Aptify

So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance

GlowGlobally

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? How do members perceive value and rate their overall membership experience?

Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Without your membersengagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. What are the best ways that your organization can step up its online strategy in order to acquire more members?