2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Engage More and Sell Less.

Get New Community Members Engaged with an Onboarding Email Series

Higher Logic

The post Get New Community Members Engaged with an Onboarding Email Series appeared first on Higher Logic. Instead of sending just one welcome email, onboard your new community members with an email series. Uncategorized Community Strategy


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11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.

10 Proven Member Engagement Strategies for Associations


According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement. In this installment of our association blog series on member engagement, we explore the specific focus and strategies used by organizations with strong member engagement rates.

How to Develop a Long-Term Member Engagement Strategy


Member Engagement Analytics Content Strategy Customer Marketing

Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities. As your association evolves and increases its membership, your engagement strategy should evolve as well.

Are Your Member Engagement Strategies Working? 3 Ways to Tell


If members don’t use your members-only benefits they won’t see the value in them. I f they don’t interact with other members , they won’t network. Member Engagement Analytics Marketing StrategyWhat’s the point of joining an association if you don’t participate? A nd if they don’t volunteer , they won’t help further your mission. There will be no reason for them to renew and continue paying dues year after year.

Changing Strategy and Member Engagement

Eric Lanke

A few weeks ago I wrote about the presentation I gave at my association's Annual Conference, communicating our overall strategy and the progress we're making on it to our membership. I said then that I was pleased with how little our strategy had changed in the year since my presentation at the previous Annual Conference. In each I have had the opportunity to discuss the high-level strategy of my association with our most engaged and supportive members.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. See community data in the AMS, including large trends and how individual members or organizations have been interacting on the platform.

7 Association Programming Strategies Proven to Drive Member Engagement


Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased. Engaged members renew.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering. Throughout her member career, she’s been a presenter, appeared in video testimonials, and written articles. Members like Arlene are the ones who enable associations to thrive.

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview. Increased new member engagement over time, improves all member engagement. New member engagement programs do work!

4 membership renewal strategies to start now

YourMembership Blog

When you think of membership renewal strategies, you might think about the few months leading up to a member’s renewal date. But your members’ entire experience with your organization — not just the last 90 days — informs their decision to renew. From the moment they click the “join” button, your members are deciding if. The post 4 membership renewal strategies to start now appeared first on YourMembership.

Ringing the Bell for Member Engagement

YourMembership Blog

From Greg Melia’s Opening Keynote “The Rules of Engagement: Enhancing Membership in Your Association” to Shelly Alcorn’s “Buckle Up Kids: Behind the Wheel of the Disruptionmobile”, a somewhat disturbing look at the future and how it will impact many associations, there as a great deal of information to consider. Member engagement played a big role in the content that was presented in the meeting’s sessions. represented ad hoc members. Know your members.

Showing #VolunteerLove, Driving Member Engagement


Showing #VolunteerLove is a winning strategy for driving member engagement. Because volunteering is the stickiest type of member engagement. That was the message of the ASAE Membership Section Council webinar , Driving Member Engagement by Showing #VolunteerLove We need to get beyond rewards and recognition to show. VolunteerLove.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.

How a middle school lesson can increase member engagement

Association Success

Members come to your organization with three distinct needs: for community, self-esteem, and opportunities to reach their full potential. Throughout the course of their membership, members will cycle through these needs, and search for any solutions your organization can offer.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. Are you ready to take a closer look at these strategies? When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories.

Millennial Member Engagement: 6 Little Hacks to Try


A few weeks ago, I had the opportunity to attend Membership2020 , a one-day learning event centered around next-gen recruitment and retention strategies. While the takeaways were boundless (and the insights fascinating), there were a few little hacks (related to Millennial member engagement) that I found particularly interesting. association management member engagement membership management Association Views

What Every CEO Needs to Know About Member Engagement

Smooth The Path

Member engagement is what makes associations successful. Member engagement should be every association’s first goal because everything from revenues to member satisfaction to advancing the profession or industry flows from this single goal. Member engagement is everyone’s job. Some association professionals argue that member engagement is the membership department’s job. Curious staff grow engaged members.

How to Accurately Measure Member Engagement

HighRoad Solution

How do you know if your association management strategies are working? member engagementHow can you track the return on investment in marketing, content creation and IT infrastructure investment?

New Member Engagement Study Report

Smooth The Path

How do you radically grow member engagement? How do you develop member engagement in a way that makes your members feel great? How do you improve member retention even after your renewal plan has plateaued? The New Member Engagement Study , a collaboration between Kaiser Insights LLC, Dynamic Benchmarking , 12 research partners, and 160 association professionals, explores these questions and more.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

Member Engagement Through Content Marketing


Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge. Clearly, content that drives engagement must be digital and distributed online.

Adopting education strategy to jump-start member engagement

Aaron Wolowiec

ET, I’ll have the pleasure of delivering a webinar titled, “Adopting Education Strategy to Jump-Start Member Engagement.” This session is presented by Young Association Professionals, Aggregage , Association Universe and Infinite Conferencing as part of The New World of Member Engagement Webinar Series. . In a nutshell, the interactive webinars help association professionals think differently to drive member engagement. On Wednesday, Jan.

Amanda Kaiser Webinar: The Stickiest New-Member Engagement Programs


Save your seat for GrowthZone’s upcoming live webinar, The Stickiest New-Member Engagement Programs , presented by association expert, Amanda Kaiser. 24 th at 10 am pst | 1 pm est. Join Amanda when she explains how associations improved their new-member renewal rates by over 9% using 4 strategies the most effective new-member onboarding programs rely on. Amanda will help attendees: • learn how to create a new-member engagement program.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. Should we force non-members to buy a membership to attend the conference? But each time we come up with a strategy that benefits the association more than the member, members know. New members hardly know a think about the association. The new member engagement rule of three.

The Secrets to Increasing Ongoing Member Engagement [Web Class]


Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization. They need a process for increasing member engagement at scale without adding headcount or spending more and more hours on it.

Class 100

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs


Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Member Engagement Growth

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? Most member-based organizations do. The post Why small associations should re-think their member retention strategy appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Industry TrendsThe recent Community Brands benchmark study on associations with small staffs suggests it may not.

Why Engagement Needs a Strategy

YourMembership Blog

Categories: Member Engagement + Retention Tags: associations , member engagement Before anyone suggests that engagement and building relationships shouldn’t be a strategy, consider your own personal relationships. Developing a strategy around engagement – be it [.] ( Read more. ) The post Why Engagement Needs a Strategy appeared first on YourMembership.com.

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members. They grow new member renewal rates by 9.7% on average, and they improve not only new member engagement but overall member engagement too.

Reboarding Members: A Strategy for Increasing Member Engagement & Retention

WBT Systems

Reboarding Members: A Strategy for Increasing Member Engagement & Retention. Read more about Reboarding Members: A Strategy for Increasing Member Engagement & Retention

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Create comprehensive member profiles. Apply early bird and other member discounts.

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How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. Associations that are short on time and resources might forget their warmups sometimes too, especially in regards to marketing campaigns aimed at growing member engagement, according to Lindsay Matush, CEO of Vario Consulting. What’s my purpose or strategy? Each of these challenges will require a different marketing strategy.

3 Association Growth Strategies

Potomac Core

It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success. 3 Association Growth Strategies. In doing so, GCCA is helping its members drive future outcomes. Here again the organization impacts member outcomes.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

Members Hire Bold Strategies

Potomac Core

Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. As busy executives are under constant pressure to meet and exceed profit targets, they expect the organizations they are part of to deliver bold strategies and results. If not, Members will vote with their feet and go somewhere else. New Mantra: Members Hire Bold Strategies.

3 Engagement Strategies Drive Growth

Potomac Core

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement. Where member engagement once took a back seat to fighting fires and meeting budget expectations, a number of Associations have seized a new moment in time.