Eric Lanke

JUNE 12, 2017

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. To be fair to the authors, they admit in the text of the white paper that things are not really this linear.

Wisconsin 100

Wisconsin Leadership Industry Examples 100

Reid All About it

DECEMBER 13, 2019

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. Aaron Costello, Consultant, MG Strategy + Design. CAE credit.

Raleigh 259

Raleigh Review Class Education 259

Potomac Core

OCTOBER 13, 2015

How can Associations help members respond to this growing challenge and build innovative workforce solutions? Instead of the traditional grand Association strategy for all constituencies develop specific workforce solutions by career stages. Innovative Workforce Solutions: Call to Action.

Innovation 100

Innovation millennials eBook Certificate 100

Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. Additionally, the Membership of Things really will force many organizations to re-evaluate their member engagement strategies.”.

Software 68

Software Certificate Education Member Experience 68

MultiBriefs

OCTOBER 10, 2023

Members come to you for industry knowledge and insights, something that wouldn't be possible without a working relationship with vendors and suppliers. It's important to put time into your vendor engagement strategy as they create value beyond their services.

Social Media 52

Social Media Guidelines Industry Products 52

Eric Lanke

JANUARY 30, 2012

Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly. The added emphasis is mine, not the white papers.

Innovation 100

Innovation Newsletter Leadership Proposal 100

Nimble AMS

FEBRUARY 3, 2022

When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role. You can use data to reach your target audience, understand your members’ needs and encourage better response rates.

Tools 141

Tools Software System Library 141

Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. A fee of $360 per year is a colossal step-change away from free so that I can see which of my tweets is performing best.

Sample 68

Sample Discount Price Software 68

Association Adviser

JULY 13, 2016

By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. As Naylor’s ongoing polls and surveys show, many associations struggle with content relevancy, communication integration and data optimization, not to mention learning more about their members.

Content 60

Content eBook Communications Social Media 60

Smooth The Path

JUNE 12, 2018

Do they have publically available videos, podcasts, white papers, or reports? Reprint their articles in magazines and journals and let readers know the author will be a speaker at the conference. Link to them into your event’s web pages. Have each speaker reinforce the theme of the conference.

Conference 95

Conference Content Resources Video 95

Reid All About it

MAY 26, 2017

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Don’t be fooled, this is not a wonky paper. Host: ASAE Consultant Members.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. member community. Member Engagement + Retention.

Software 150

Software Social Media Price Video 150

Reid All About it

JUNE 2, 2017

The Power of Digital Events: Revolutionizing Audience Engagement. Hear about the recently released PCMA white paper, The Power of Events , providing insights into adult learning behaviors and expectations, examples of digital event/engagement adoption models, and a five-year, live streaming case study from PCMA.

Raleigh 150

Raleigh Chicago DC Washington 150

GlowGlobally

JANUARY 31, 2014

To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets?

Member Engagement 60

Member Engagement Products America Marketing 60

GrowthZone

JULY 26, 2018

Download “Why Member Engagement No Longer Means Face-to-Face. Great lead magnets include cheat sheets, handouts, reports, white papers, and other easy-to-create and easy-to-consume pieces that can be delivered digitally. It’s easy to see the natural progression. He is on the faculty of the U.S.

Social Media 74

Social Media Proposal Content Marketing 74

Associations Now

MAY 17, 2017

Their “Ask The Guru” discussion looked at how to maximize member engagement through diversity and inclusion efforts. The biggest takeaway for membership teams: As you work to recruit, retain, and engage members, always be thinking about D+I. That seems pretty straightforward, but what does it look like in practice?

Team 68

Team Recruiting Recruitment America 68

Associations Now

JUNE 22, 2015

A new way of thinking could entirely reverse your association’s perspective on the relationships fueling member engagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be. Plus: How well do you speak emoji?

Proposal 40

Proposal Event Planning Project Member Engagement 40

Reid All About it

DECEMBER 2, 2022

New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. New Member Engagement Study Launch Party. More info/register. Host: Fridays@4.

Tips 41

Tips Video Content Marketing 41

Fonteva

SEPTEMBER 19, 2019

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. When your staff and team are planning your next engagement strategy, an AMS solution can make it easier to transfer and view data from multiple databases.

System 40

System Software Tools Association Management 40

Associations Now

JUNE 15, 2016

For associations that feel overwhelmed with the prospect of generating the volume of content necessary for successful inbound membership marketing, Callie Walker at Memberclicks shared her strategy in a Tuesday Learning Lab. The trick is to start with a big content resource, she says—an in-depth article, white paper, e-book, etc.—and

Communications 40

Communications DC Conference Washington 40

Associations Now

JUNE 1, 2014

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Data presents a tremendous opportunity to make better decisions,” says Elizabeth Engel, CAE, CEO and chief strategist of Spark Consulting and coauthor of a forthcoming white paper on using data to inform decision-making.

Texas 40

Texas Pennsylvania Software Project 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). growth strategies. (4).

Marketing 40

Marketing Price Report Survey 40

Reid All About it

OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Host: Results Direct. CAE credit.

North Carolina 34

North Carolina Education Project Communications 34

Association Adviser

OCTOBER 13, 2016

This disconnect may be related to a lack of measurement or the inability to record reader engagement, according to my colleague Jill Andreu, VP Content Strategy and Development for Naylor Association Solutions ,who will be hosting a webinar about our findings later this month. MSCI’s Weidner agreed. “We

Revenue 60

Revenue St. Louis Price Cost 60

SCD Group

AUGUST 13, 2012

4 Increase member engagement with your social media tools by providing hands on training and support at your annual meeting. New additions to plans are content marketing strategies and incorporating social throughout your entire organization – see Spredfast white paper on that topic. Newer Post. Older Post.

Tips 40

Tips Marketing Social Media Tools 40

Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

Marketing 40

Marketing Price Survey Analysis 40

Nimble AMS

JULY 22, 2022

Speak with your members, hear their stories, and amplify their voices to create engaging content. When you create ungated thought leadership content by elevating member stories and experiences, you’ll develop trust in your organization and boost member engagement. . Gated content. Learn more. Watch now.

Content 126

Content Marketing How To LMS 126

Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). White Paper. (4).

Survey 40

Survey Marketing Analysis Price 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3). Membership marketing strategy. (17).

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Here’s How to Engage Your Members. growth strategies. (4).

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member.

Products 40

Products Survey Social Media Price 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). White Paper. (4).

Recruiting 40

Recruiting Recruitment Survey Price 40

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40