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Striving for Success: Member Engagement

GrowthZone

In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member engagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.

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Case Study: Texas Society of Association Executives

Association Adviser

Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. Naylor Association Solutions provides member engagement and revenue solutions to 1,700 associations throughout North America. The Challenge.

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Understand Membership Culture to Improve Engagement

Associations Now

One association executive, speaking from experience, explains how the nuances of membership culture drive member engagement and volunteer involvement. Beth Brooks, CAE, has spent a lot of time getting to know her members. In each organization, members engaged differently. They are the experts.

Texas 102
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Association Brain Food: 1.5.24

Reid All About it

The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. . A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar.

Revenue 274
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Membership Hack: Community Service Days

Associations Now

The Hotel Association of North Texas hosts regular community service days that deepen member engagement while giving volunteers a chance to make a positive impact locally. To provide members a meaningful way to give back to their community, the Hotel Association of North Texas (HANTX) hosts routine days of service.

Texas 84
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Attending ASAE Next Week? Don't Miss Our Social Media Contest!

YourMembership

Catch us at ASAE 2012 at Booth 439 – August 11-14 in Dallas, Texas. Member Engagement + Retention. Don’t Miss Our Social Media Contest! August 6th, 2012 | Posted in Social Media and Business Trends , YourMembership.com News. Like us on Facebook and/or follow us on Twitter (doing both means 2 entries.). Leave a Reply.

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[Infographic] The Power of Audience Segmentation

Higher Logic

The Florida Association of Insurance Agents (FAIA) built out an automated membership marketing strategy that included four different campaigns covering everything from new members to renewals. Since launching, FAIA has seen a 201 percent increase in email engagement. New Audience Segments.

Texas 214