Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?

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6 tips to keep new members engaged with your association 

YourMembership Blog

Keeping new members engaged with your association is key. The first interactions with your organization make a lasting impression on a new member. The post 6 tips to keep new members engaged with your association appeared first on YourMembership. Membership & Marketing Member Retention Member RecruitmentThis approach ensures your organization thrives for years to come.

Preparing for Seasonal Member Engagement: 3 Tips


The holiday season is a busy season - and not just for you, but for your members as well. That said, it doesn’t hurt to start thinking about seasonal member engagement now. When your members are busy and/or out of the office, how can you keep those engagement levels up?

3 Tips for Generating Seasonal Member Engagement


The bad news: That can sometimes result in your members going somewhat to completely MIA. We’ve got a few tips to help you engage your members even during the busy holiday season. association management member engagement membership management Small Staff Chatter

The Secrets to Increasing Ongoing Member Engagement [Web Class]


Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. 4 Secrets to Increasing Long-Term Member Engagement.

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Relaunching the New Member Engagement Study

Smooth The Path

Does your association have a new member onboarding, orientation, or welcoming program? Five years ago, when I asked audiences of association professionals whether their associations had new member onboarding programs, a few people would raise their hands.

7 Tactical Tips for Using Digital Marketing to Drive Member Engagement

HighRoad Solution

HighRoad’s Director of Client Services, Maneesha Manges, delivered a compelling webinar about using digital marketing to drive engagement in your membership base. Read on to get a breakdown of the top tips and marketing basics that you can share with your team!

Universal Membership Software Tips: Boosting Member Engagement


No matter your organization type, size, or location, I think we can all agree that finding ways to increase member engagement is a constant. After all, a happy and engaged member is a member who will renew! Indeed, member engagement is the soul of your organization. Lucky for you, your software solution - whether it’s MemberClicks or WebLink - is built for member engagement.

6 Tips for Effective Board Meetings in 2020

YourMembership Blog

Simple yet effective tips to help you hold efficient board meetings now and into the coming year. And it’s safe to say that your board members feel the same way. The post 6 Tips for Effective Board Meetings in 2020 appeared first on YourMembership.

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Why Member Engagement No Longer Means Face-to-Face


Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.

5 Unique Ways to Improve Your New Member Engagement Program

Smooth The Path

Shirley looked at the metrics of her 6-month new member email campaign. Overall new member renewal rates had increased a couple of percentage points since the program was implemented, which was directionally good, but not good enough. Focus Only on The Value New Members Need.

Increased Member Engagement Starts with a Strong Call-to-Action


When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

Member Engagement: When It’s Not You, It’s Them


We often talk about best practices for onboarding new members - sending them warm welcome messages, inviting them to meetings and events, providing them with valuable content, etc. But let’s say you’ve done all of that and you still can’t get your new members to engage with you.

Amanda Kaiser On-Demand: The Stickiest New Member Engagement Programs


Do your new members renew at a far lower rate than other members of your association? If this is true, you are not alone as new members tend to be the most at-risk members for associations. Dynamic Benchmarking and Kaiser Insights, LLC teamed up to conduct the New Member Engagement Study. The research revealed that no matter the type, size or focus of your association a new-member engagement program works! Member Engagement Growth

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there.

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Membership Monday: Keeping Members Engaged Throughout a Long-Term Membership


If you’ve been keeping up with our Membership Monday series, you know up to this point we’ve covered attracting young professionals to your association and successfully onboarding new members. Engagement, of course! But not just right-off-the-bat engagement. We’re talking long-term engagement; keeping your members around - and involved - for the long-haul. Or that your members don’t slowly lose interest in your organization?

Google Remarketing: 6 Tips for Advertising Success

Higher Logic

When remarketing is done successfully, you can re-engage prospects that dropped off, transforming them into leads and converting them based on behavioral actions. We’ll dive into some quick tips to help you embrace Google remarketing as part of your strategy. Google Remarketing Tip #1.

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Tuesday Buzz: Gamify Your Member Engagement

Associations Now

Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.”

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

3 tips in convincing your board it’s time for a new website

YourMembership Blog

Your organization’s website needs to be a vehicle to help you convert prospects into members and keep your existing members happy. Consider these three tips to convince. The post 3 tips in convincing your board it’s time for a new website appeared first on YourMembership. Membership & Marketing Member EngagementWithin seconds visitors will decide to explore or abandon your website.

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Tips for Building Membership Engagement

Wild Apricot

Here's the latest article we've added to our Membership Knowledge Hub: Tips for Building Member Engagement. member engagement

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How Onboarding Is Key to Future Member Engagement


So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

4 Tips to Increase Member Retention at Your Association


According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

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6 tips to enhance the new member onboarding experience.

YourMembership Blog

When professionals join your membership organization or start a new job, the onboarding process plays a critical role in keeping them engaged right from the beginning. It’s an opportunity for you to highlight what you offer new members, enabling them to be successful in their professions. A great onboarding process goes beyond the traditional aspects on what needs to be covered during this stage of your member’s journey.

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5 Tips for Successful Member Renewals

YourMembership Blog

There are probably some members you would be glad to see walk out the door and take their problems with them. Assuming we are not referring to these people, how do you keep retention numbers high and disenfranchised members low? As Shakespeare wrote, parting is such sweet sorrow.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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3 tips to successfully launch a new online member community.

YourMembership Blog

Your organizational membership is boosted by your members seeking professional development, competitive advantages and ways to give back. But, one of the primary reasons members join your organization is for networking opportunities with like-minded people. The post 3 tips to successfully launch a new online member community. Online Community Member Engagement Member Retention SocialLink

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Before You Begin: 5 Co-Creation Tips

Eric Lanke

You can read that post here , but I thought I would also re-publish it on my blog. + + + Before You Begin: 5 Co-Creation Tips Co-creation happens when an association and its members work together to create something that is valuable for both the association and the members.

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Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Get personal to boost your member engagement. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. Plus: how mobile technology can benefit your recruiting efforts.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? You have more engagement with your customers/members. You can try to engage your customers or members, but everyone else is also there.

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Tuesday Buzz: Why Millennial Member Engagement Means Letting Go

Associations Now

Millennial member engagement isn’t easy, but letting go of a little control could make things easier. Engaging younger audiences—a.k.a. Empowering your newest members could be a great way to keep them around for a little while.

Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. The heart of engagement. Look beyond your members.

15 Tips to Help Successfully Move Your Community to a New Platform

Higher Logic

There are logistical and personal challenges to migrating an entire community, like: What if engagement totally dies? What if members don’t move? What if members start their own rogue communities because they hate our new platform? Members will want to know.

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How to Create Engaging Online Discussions: 7 Tips for Community Managers

Higher Logic

If you’re a community manager, I’m sure you know from experience that creating an engaging discussion is not easy. Most communities are already built around a certain subject, and that’s usually enough ground for initiating interactions between members. Engage immediately.

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Generational Marketing: Quick Tips for Association and Chamber Pros


You likely have members (or will soon have members) of all four generations. To appeal to each generation in your marketing efforts, check out the quick tips below! member engagement Small Staff Chatter engaging-your-members