Expert insights. Personalized for you.
Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members. MORE
Did you know all of these tools can help engage your members? Each message should be unique to that members needs. When you use social media tools, 60% of the time you should be tweeting, posting, talking about or sharing news about your members. All members are different, its up to you to decide which tools will help create enthusiasm within your membership. Ask yourself, is there a better way I should be communicating with my members? MORE
—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association. MORE
Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. It’s no fault of their own, they just don’t have all the tools they need to be successful. MORE
In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members. MORE
A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization. MORE
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). If the purpose of your event is to educate your members, are they aware of the benefits and knowledge they stand to gain by attending? MORE
The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important? MORE
So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members. MORE
Generating ongoing member engagement for your association is about more than just giving your members a good experience. With increased engagement, you can boost renewal rates and attract new members. Engagement Association Tools MORE
Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? MORE
Get personal to boost your member engagement. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. Plus: how mobile technology can benefit your recruiting efforts. MORE
Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. CES (Composite Engagement Score) makes it easy to do that. MORE
Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason. MORE
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps. MORE
I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement MORE
Associations face the constant challenge of making decisions about how to efficiently meet their missions and member responsibilities. An integrated online community keeps you in control. MORE
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. MORE
For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. MORE
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?” MORE
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. MORE
With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. This worksheet will have the member ID, the KPI name, and the KPI value. MORE
Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? MORE
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention. MORE
Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well. MORE
Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.” MORE
You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. MORE
In an ongoing Billhighway blog series, Marketing Leads Charlotte Muylaert and Sarah Garrity highlight several membership tools to streamline chapter data collection , design , and content efforts. Each tool supplies users with several templates that can be tweaked and used within minutes. MORE
For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members. MORE
Well, it usually means that you’re really responsible for keeping your community members engaged and participating. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community? MORE
Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership. MORE
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t. MORE
Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends MORE
Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement. MORE
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action. MORE
But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. association blog members will actually read. Focus on offering value any time you engage. Social Media Member Engagement MORE
Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. MORE
The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. The Benefits: Enhanced engagement from the entire ASAE community. MORE
Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. So exciting, in fact, that you may not know where to begin. Pick two or three (or more!) and give them a try: Small Staff Chatter marketing MORE
Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it? MORE
Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. Are members drawn in so much that they want to remain and participate? MORE
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps.
Blue Sky eLearn
DECEMBER 6, 2019
Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. As your association evolves and increases its membership, your engagement strategy should evolve as well.
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Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.
Higher Logic
JANUARY 29, 2019
The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Why is a Member Engagement Strategy So Important?
Blue Sky eLearn
OCTOBER 28, 2019
For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.
Associations Now
JANUARY 7, 2020
Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year.
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Socious
NOVEMBER 1, 2016
Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. It’s no fault of their own, they just don’t have all the tools they need to be successful.
Higher Logic
FEBRUARY 28, 2019
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). If the purpose of your event is to educate your members, are they aware of the benefits and knowledge they stand to gain by attending?
Socious
OCTOBER 24, 2016
“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial.
Eric Lanke
JULY 20, 2015
I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement
GrowthZone
NOVEMBER 29, 2018
Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Your members joined for a reason.
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Association Adviser
FEBRUARY 15, 2019
A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. Define the Engagement Goals for your Organization.
Higher Logic
MARCH 9, 2016
Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. That really shows the power of engagement.
Associations Now
NOVEMBER 5, 2014
Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action.
Slice-Works
JUNE 4, 2015
Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?
YourMembership Blog
MAY 22, 2015
Engagement has always been at the heart of building and sustaining the connection between associations and their members. The thing is, most of us are still not doing a very good job of engaging our members.
Associations Now
JUNE 8, 2017
Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”
Socious
NOVEMBER 19, 2015
Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association Trends
Associations Now
MARCH 22, 2016
Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. This keeps members motivated to participate.”
SocialFish
MAY 21, 2012
—————— This blog post will teach you how to quantify member engagement and leverage that knowledge to make your members happier and your association stronger. Member engagement has always been crucial to the ultimate success of any association.
SocialFish
AUGUST 6, 2012
Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. CES (Composite Engagement Score) makes it easy to do that.
SocialFish
SEPTEMBER 24, 2012
With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. This worksheet will have the member ID, the KPI name, and the KPI value.
Association Adviser
NOVEMBER 13, 2018
Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.
Aptify
DECEMBER 13, 2017
So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.
Associations Now
NOVEMBER 12, 2013
Get personal to boost your member engagement. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. Plus: how mobile technology can benefit your recruiting efforts.
Breezio
MAY 17, 2018
Generating ongoing member engagement for your association is about more than just giving your members a good experience. With increased engagement, you can boost renewal rates and attract new members. Engagement Association Tools
MembersClicks
MAY 22, 2018
Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. So exciting, in fact, that you may not know where to begin. Pick two or three (or more!) and give them a try: Small Staff Chatter marketing
Slice-Works
JUNE 4, 2015
Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal?
Associations Now
OCTOBER 2, 2014
You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family.
Aptify
MARCH 4, 2019
In the past, unions have had a relatively easy time recruiting members and collecting dues. of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. An easy-to-use and rewarding online experience is therefore key for union members.
Higher Logic
APRIL 18, 2019
Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Put Your Brand Purpose Into Action with Engagement Tools. Purpose – what is it?
Associations Live
AUGUST 15, 2012
Did you know all of these tools can help engage your members? Each message should be unique to that members needs. When you use social media tools, 60% of the time you should be tweeting, posting, talking about or sharing news about your members. All members are different, its up to you to decide which tools will help create enthusiasm within your membership. Ask yourself, is there a better way I should be communicating with my members?
Higher Logic
FEBRUARY 6, 2019
The American Society of Association Executives (ASAE) was ready to take member engagement to the next level. As its member base grew, the association needed to adjust member communications to match. The Benefits: Enhanced engagement from the entire ASAE community.
YourMembership Blog
JANUARY 24, 2017
Associations face the constant challenge of making decisions about how to efficiently meet their missions and member responsibilities. An integrated online community keeps you in control.
GrowthZone
SEPTEMBER 20, 2018
But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. association blog members will actually read. Focus on offering value any time you engage. Social Media Member Engagement
Higher Logic
OCTOBER 22, 2019
Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.
Socious
DECEMBER 22, 2015
Well, it usually means that you’re really responsible for keeping your community members engaged and participating. There is a lot that goes into getting your community members active in your online community. How do you make your members feel bought-in to your community?
Higher Logic
MAY 23, 2019
Onboarding new members is a critical step for associations, and often one that is missed or under-emphasized. That first year of membership has a big influence on whether that member will renew with you. Are members drawn in so much that they want to remain and participate?
Associations Now
MAY 16, 2017
Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention.
Associations Now
JANUARY 29, 2019
In an ongoing Billhighway blog series, Marketing Leads Charlotte Muylaert and Sarah Garrity highlight several membership tools to streamline chapter data collection , design , and content efforts. Each tool supplies users with several templates that can be tweaked and used within minutes.
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