3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. See community data in the AMS, including large trends and how individual members or organizations have been interacting on the platform.

11 Elements of a Winning Member Engagement Strategy

Higher Logic

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. It's difficult not to get discouraged by such speculation when your member engagement is so critical to the success of your association as a whole. Achieving great engagement requires a commitment to a great member engagement strategy.


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Compelling Member Engagement

Potomac Core

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Associations can be more proactive and less reactive by providing more opportunities for their members to share knowledge and build new solutions that drive business and professional outcomes. Compelling Member Engagement Using “Pull” and “Push” . Compelling Member Engagemen t.

Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Association membership is one of the most enriching experiences—particularly when you’re part of an association that prioritizes engaging its members. Whether the association is made up of people in the same professional field or just those with common interests, members appreciate an association that offers a variety of events and learning opportunities. As your association evolves and increases its membership, your engagement strategy should evolve as well.

Member Engagement Just Got Temporarily Easier

Smooth The Path

There may never have been an easier time to engage members because our members’ needs have temporarily just gotten more transparent. We can jump in and engage members because member engagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now. Find out precisely how your members are suffering and consider offering them solutions by providing information, training, and community.

6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members. When it comes to keeping your association members engaged, the first step you should take is optimizing your website. Member portals/directories. When it comes to member engagement, this is essential.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. Data Collection / Automation Tools.

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How Engagement Tools Improve Association Event Management

Higher Logic

Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. If the purpose of your event is to educate your members, are they aware of the benefits and knowledge they stand to gain by attending?

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The Secrets to Increasing Ongoing Member Engagement [Web Class]


Having worked with associations and user groups for many years, it always amazes me that such small groups of people are able to manage and provide so much value to such large groups of members. However, you’re always looking to grow and you’re always striving to get more and more members engaged with each other, your content, and your organization. It’s no fault of their own, they just don’t have all the tools they need to be successful.

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Why Member Engagement No Longer Means Face-to-Face


Your members don’t need to show up to all your events to be engaged. Here’s one of five proven tactics that will increase member engagement through online interaction. Use Storytelling to Drive Digital Engagement. Content is critical for engaging members and prospects, so don’t overlook the power of storytelling. Your members joined for a reason. Get all 5 tools and tips to grow membership in the e-book.

How to Leverage Mobility Strategies for Member Engagement

Association Adviser

A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members. So how can you go about leveraging mobility strategies to gain traction in member engagement? Define the Engagement Goals for your Organization. It is also imperative to segment your members into distinct member personas.

Are You Taking a “Backwards” Approach to Member Engagement?

YourMembership Blog

Engagement has always been at the heart of building and sustaining the connection between associations and their members. It’s really what associations have been “about” for as long as they have existed, according to Leading Engagement from the Outside in: Become an Indispensable Partner in Your Members’ Success , a new whitepaper co-authored by Anna Caraveli, Ph.D The thing is, most of us are still not doing a very good job of engaging our members.

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership.

Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. If you're having trouble getting your members "engaged" in your association, it might be worth a read, if, for no other reason, than to get your head around what engagement really means. Associations Member Engagement

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)


“In this age of the customer, the only sustainable competitive advantage is knowledge of and engagement with customers.”. Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. According to research from Convero , up to 80% of organizations plan to increase spending on customer engagement programs this year. That engagement information can be incredibly valuable.

Member Engagement Strategies: A Guide for Associations


Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. That’s why it’s important that your association actively works hard to keep members coming back year after year, offering value through opportunities and events that can’t be found otherwise. Engagement secures your association’s relevance and fuels healthy member retention. Why is member engagement important?

The Mobile Frontier: Create Frictionless Content and Help Members Engage

Higher Logic

Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think. Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. Engagement

7 Email Marketing Trends to Try for Increasing Member Engagement


Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. So exciting, in fact, that you may not know where to begin. Pick two or three (or more!) and give them a try: Small Staff Chatter marketing

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year.

How to 10x Member Engagement


Discover the cutting edge secrets that leading non-profits, associations, and professional networks use to increase engagement by 10x. Chapter 1: Enlightenment is a journey: It’s time to rethink the entire member journey. The fact is, members and their needs have changed. Learn how you can use the new dynamics of membership engagement to stay relevant. Members no longer fall into lines, they move fluidly within a complex web of social interactions.

Five Tech Tools that Every Association Needs to Be a Leader in Their Industry


Innovative association professionals understand the importance of keeping an eye on technology because ultimately it is a cost-effective way to streamline daily operations and keep members engaged. Association Management Member Engagement Membership Database Association TrendsOver the past decade technology has changed at lightning speed.

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A Major League Member-Engagement Metric

Associations Now

Tracking engagement on a per-member basis is valuable, but what could an association learn from an organization-wide engagement indicator? An organization-wide engagement KPI could reveal an association’s ability to drive collective action. The membership session showcased three associations that excel in the realm of member-engagement tracking. Associations taking on in-depth engagement tracking, in any form, are a step ahead of most others.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Community Engagement is Skyrocketing. Over the past month, community engagement has jumped for many of our customers, indicating that members are relying on their association communities as vital sources of connection and information.

How Onboarding Is Key to Future Member Engagement


So, act to influence your members across that whole lifecycle arc. With a solid inbound marketing plan , you can expect membership rates to continually increase, but it’s also important to proactively focus on delighting those members throughout their time with your association — not just a month before they’ll need to renew. You need to deliver on the reason they became a member. Good onboarding campaigns don’t overwhelm new members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. To counter this, try adding an unexpected element: community engagement. An event community can help you create that sense of connection and engagement that you miss by not being in person. Engagement helps you accomplish your larger goals for the virtual event. Educate customers or current members. Not sure where to begin with engagement in general?

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How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. Associations that are short on time and resources might forget their warmups sometimes too, especially in regards to marketing campaigns aimed at growing member engagement, according to Lindsay Matush, CEO of Vario Consulting. Regardless of what associations are asking members to do, they need to make that call to action clear and targeted.

Why Scoring Member Engagement Matters, Part 3


Deciding on your association’s top strategic priorities leads you to the step of discovering Key Performance Indicators (KPIs) that measure engagement of each member relative to those priorities. The key to KPI selection is that the KPI measures the engagement of the member in advancing the strategic priority. That is, it needs to measure the activity of the member that has a direct impact on achieving the strategic objective.

Why Scoring Member Engagement Matters, Part 4


With an awareness of how essential it is to be able to score member engagement, and with an understanding of how to build a CES model, it’s time to implement the CES model you’ve designed. For those organizations that choose to operate outside an AMS, one widely available tool that can be used is Microsoft Excel. To start, figure out where your member-related data is stored at the database level, so that it can be extracted over time in a consistent manner.

Tuesday Buzz: Gamify Your Member Engagement

Associations Now

Building member engagement is at the top of the to-do list for many associations, and it can often be a challenge, especially if you’re starting from nothing. That said, there are plenty of tools in the toolkit for getting your audience engaged, and gamification might be a key place to start. Over at Social HubSite, Phase 2 Solutions’ Jason Verdelli breaks down the ways that associations can use gamification to create member value in an online community.

3 Features To Increase Member Engagement at Your Association


Generating ongoing member engagement for your association is about more than just giving your members a good experience. With increased engagement, you can boost renewal rates and attract new members. Since members primarily join associations to connect with others in their industry, engaged members are likely getting more of the value they are seeking from their membership. Engagement Association Tools

Stay relevant to your association’s members in today’s social world.

YourMembership Blog

Associations face the constant challenge of making decisions about how to efficiently meet their missions and member responsibilities. With limited resources, implementing and using administrative and online community tools born out of integrated software solutions accomplish your multiple goals all at once. An integrated online community keeps you in control.

Social Media Roundup: The Personal Approach to Member Engagement

Associations Now

Get personal to boost your member engagement. A step-by-step guide to member engagement for everyone would be ideal—but an individualized approach is your solution when it comes to increasing involvement. RT @christinagsmith My last blog post with @YourMembership : 3 Ideas for Member Engagement [link]. Check in with members: Member engagement would be a breeze if you could handle it the same way every time.

How to Use Google Tools for Member Engagement

Associations Live

Did you know all of these tools can help engage your members? Each message should be unique to that members needs. When you use social media tools, 60% of the time you should be tweeting, posting, talking about or sharing news about your members. All members are different, its up to you to decide which tools will help create enthusiasm within your membership. Ask yourself, is there a better way I should be communicating with my members?

Simplifying Social with a Content Curation Tool

YourMembership Blog

Ideas to help you engage, empower and retain members. A Tool to Simplify Social. To counteract this “temptation,” efficiency tools are paramount. Member Engagement + Retention. YourMembership.com® | The Complete Online Member Community® | Membership Management Software | Membership Software Membership Software Association Management Software. Solutions. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social.

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Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family. As a result, associations struggle to maximize their potential for member engagement. Read his post for more ideas on boosting member engagement. The post Thursday Buzz: Weak Member Engagement?

4 signs your association has outgrown spreadsheets for managing member data

YourMembership Blog

Is your association still using spreadsheets to manage member data? It’s fairly common for smaller associations to start out using spreadsheets to track new memberships, member renewal dates, event sign-ups, etc. As your organization grows and evolves, you need member management tools that can keep up. The post 4 signs your association has outgrown spreadsheets for managing member data appeared first on YourMembership.

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Member Engagement vs Engaging Your Members


Which questions sound more like your association’s internal conversation: How can we get members to buy more of program X, product Y or service Z? OR How can we enable members to achieve the outcomes that matter most to them? How can we get members to help us accomplish this goal? OR How can we better understand the needs and experiences of our members and help them accomplish their goals? How can we get members to volunteer more often and more consistently?

Here’s How LinkedIn is a Powerful Association Tool


But, it’s not just a place to park your resume and connect with people – it is a must for associations who engage in social media. association blog members will actually read. The LinkedIn platform is an effective vehicle for distributing content, facilitating groups, and engaging members. This has led to associations leveraging it to drive attendance, host group discussions, and provide virtual mentoring to members via an accessible career-management program.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

Considering that many modern-day consumers want to make a real and meaningful difference with their dollar, why not tune into that and involve your customers or members in the opportunity to do so? Behavior data is the puzzle piece that will inform your decisions about what actually matters to your consumers , which will drive your strategy in terms of how you engage those people and collaborate with them to build a sustainable brand that means something to both of you.