Can We Talk Member Engagement?

Spark Consulting

As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series.

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

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6 Digital Tactics to Keep Association Members Engaged

Blue Sky eLearn

For that reason, we’ve outlined several ways you can use technology to keep your association members engaged and involved. When you take full advantage of the resources available to you, you can achieve a lot within your association and among your members.

Member Engagement Through Content Marketing

GrowthZone

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face. Recently we blogged on the topic of digital engagement and why face-to-face events aren’t the only way to drive member engagement. Get our Member Engagement Resource Guide.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

Engagement Tactics Paradoxically Prevent Member Engagement

Smooth The Path

We are closet players of silly video games. What does this have to do with member engagement? Those member engagement shortcuts may do precisely to our members what the big corporations do to us. New members hardly know a think about the association.

New Member Engagement Plans Produce Big Results… Slowly

Smooth The Path

The New Member Engagement Study, a collaboration between Dynamic Benchmarking and Kaiser Insights LLC, shows that new member onboarding, orientation, and welcoming plans (we call these New Member Engagement Plans) are very beneficial to associations and their members.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Seize the Power of Video

Association Adviser

Marketing & Communications Revenue Technology communication tool content events member engagement non-dues revenue ROI sponsors sponsorship video video content video marketing video portfolio video program video strategy “Carpe Diem. Seize the day, boys. Make your lives extraordinary.” - John Keating, played by Robin Williams, Dead Poets Society If you and your association staff are not already thinking along the.

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Technology Trend Alert: Association and Nonprofit Engagement [Video]

Socious

Association Management Member Engagement Association TrendsConversations around technology in the world of associations and nonprofits are constantly evolving. There is a steady stream of new research, case studies, and trends saturating the web. So where should you start?

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15 Ideas for Easy, Sharable Video Content

MembersClicks

Video has been popular for quite a while now, particularly on social media, but did you know, by 2019, video will account for about 78 percent of the world’s mobile data traffic? That means most of the content people will be searching for and engaging with online will be in video form.

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Your One-Stop-Shop Results From the New Member Engagement Study!

Smooth The Path

How would you like to raise the new member renewal rates by 9.7%? New research shows that trade and professional associations greatly benefit when they implement new member onboarding and orientation programs. increase in new member renewal rates that Amanda keeps referring to?!

Q&A: A Balanced Approach to Member Engagement

Association Adviser

Download a recording of “A Balanced Approach to Member Engagement” here. We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership. Did the survey explore the use of video?

How Your Association Can Use Video To Engage Members

Association Adviser

There’s no doubt that video is a powerful communications tool. Using social media, email, digital publications and events to promote your videos will help you inform members of this wonderful benefit. Marketing & Communications Membership Revenue Technology Aaron Weisberg Caren Kelly engage members Liz Richards member engagement MHEDA video video benefits video promotion WRLA

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Using Video to Engage Members and Supporters

Wild Apricot

A Pew Report found that "71% of online Americans use video-sharing sites such as YouTube and Vimeo." Is it time your organization considered video? engagement member engagement Video YouTuberead more ).

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Getting Started with Video at Your Association

MembersClicks

I went to Hubspot’s annual marketing and sales conference a few weeks ago (better known as INBOUND ), and the one theme I heard over and over and over again was the importance of video. In fact, one speaker suggested 50 percent of organizational content next year be video.

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Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

Easy Ways to Use Video to Engage Association Members

GrowthZone

It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. VIDEO TOPIC IDEAS.

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How a Thoughtful Marketing Strategy Drives Member Engagement

Associations Now

Marketing tactics can be powerful tools for driving member engagement, but only if they’re deployed correctly. For example, “Is it that 20 percent of my members are doing 80 percent of my work, and I need to engage my members more broadly?”

Ways Your Association Can Promote Videos to Members

Association Adviser

Last month, we explored the power of adding video to your current communication strategies and how MHEDA, WRLA and other associations are using video to increase member engagement and retention and. Barry promoting video social media video video promotion Western Retail Lumber Association WRLA

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Association Videos: Do This, Not That

MembersClicks

Have you heard within five years, Facebook will be primarily video? If you’re not currently producing videos, you may want to start. Check out these quick dos and don’ts: association management member engagement Small Staff Chatter

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Maximum Member Engagement SOLVES EVERYTHING

Tom Morrison

You see, in 2006 we decided the number one strategy in the strategic plan was to put members FIRST.do Look at our key numbers and the increase since 2006: Membership Increase: 13% Dues: 25% Revenue Per Member: 33% Non-Dues Revenue: 132% Associate Sponsorships: 68% Net Worth: 1,058% 98.5%

It's Conference Time; Share the Excitement with Video

YourMembership Blog

Ideas to help you engage, empower and retain members. It’s Conference Season: don’t forget video. If you’re blogging about your pre-conference adventures, consider a video blog leading up to the event as well. Member Engagement + Retention.

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Online Community Management: 3 Steps for Getting Members to Engage [Video]

Socious

One of the greatest challenges that organizations face when increasing customer or member engagement is figuring out how to get their members to engage with one another within the ir online community. After all, a lot of the value that people get from your online customer or member community depends on these interactions. Here are three steps to help you steer your community members towards engaging with each other.

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Twitter Launches Live-Video Feature (And It Could Be a Game-Changer)

MembersClicks

The popular social media network recently announced that users can now broadcast live video directly from the app. association management social media for associations member engagement Association Views

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Creating a Video Strategy? Answer These 4 Questions First

MembersClicks

As we have fewer moments in the day to consume massive amounts of information, videos are super easy for an audience to ingest, process and act upon. As an industry that is—often unfairly—characterized as slow to adopt technology and innovation, associations might actually be one of the biggest beneficiaries of communicating through video. Think it may be time to adopt a video strategy? association management member engagement membership management Small Staff Chatter

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How to Use Events & Conferences to Increase Activity in Your Online Community [Video]

Socious

Attending conferences and industry events can be very exciting experiences for customers or members who are looking to network with people in your organization, their peers, and other experts. What if you could provide your members with networking opportunities and useful information on the content discussed at the event, long after its ended? Association Management Member Engagement Social Business Online Community Management

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Thursday Buzz: Weak Member Engagement? Look At Your Staff.

Associations Now

You can’t rely on your volunteers all the time to get your members motivated—your staffers have to do the job too, even if they’re not membership pros. Also: Microsoft introduces a new—and very snazzy—member to the Office family.

Tuesday Buzz: Why Millennial Member Engagement Means Letting Go

Associations Now

Millennial member engagement isn’t easy, but letting go of a little control could make things easier. Engaging younger audiences—a.k.a. Empowering your newest members could be a great way to keep them around for a little while.

A Beginners Guide to Video for Associations

YourMembership Blog

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: associations , member community , video At a recent conference I attended a statistic was presented — 67% of marketers who use video outsource it.

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Membership Management: 4 Top Ways to Maximize Engagement

Blue Sky eLearn

Your members are more than a source of revenue for your association. Members who find value in your member community don’t keep their feelings a secret. They’re not shy about telling their friends and coworkers that they’re a member of your association.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Run Your Virtual Event with Confidence: Tips for a Great Show

Higher Logic

Your virtual conference can still be meaningful and engaging for your audience. I’d recommend looking for a tool like Zoom or GoToMeeting where attendees can see all the speakers on video. Including a face-to-face aspect can radically improve engagement during your sessions.

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The Hottest Trends in New Member Onboarding for Associations

Smooth The Path

New member onboarding is evolving across the association industry. Perhaps the new member would be asked to introduce themselves at a chapter event. Without the competition for our member’s time and attention, this self-serve model was sufficient.

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Case Study: MHEDA Conquers Video Integration

Association Adviser

The Nielsen Company CEO Mitch Barnes recently wrote an article in which he said we could expect “a seismic shift” in television and video consumption in the next five years. And since consumer video consumption is becoming device-neutral, what we used to call “TV” is now coming to be known simply as “video.” ” Two years after MHEDA integrated video into its communications, it is leading the way with multiple-channel communications.

Association Asks Members for Video Endorsements

Associations Now

Who better to explain the benefits of membership than members? The National Association of Home Builders recently announced a new campaign in which it’s asking members to share via video what NAHB membership means to them.

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3 New Member Onboarding Techniques for Resource-Strapped Associations

Smooth The Path

New member onboarding programs are technically advanced at some associations. These associations segment members and deploy sophisticated automated email campaigns. Production-quality videos are frequently employed. New members want to meet other people.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

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5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Supporters, members, and donors are the lifeblood of your organization or association. Needless to say, keeping them engaged is of paramount importance. Slipping engagement statistics can be a serious warning sign for your organization! Committees and other member-managed groups.