Relationship-Driven Fundraising: A New White Paper

The Demand Networks

Customer/member centricity Relationships customer-member engagement fundraising innovation

Member Engagement, Blockchain Style

Associations Now

The Government Blockchain Association is hoping to juice up engagement by, fittingly, offering tokens to members as part of a long-term experiment. The more active members are, the more they accumulate tokens—which will have value on a member exchange in future years.

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Eric Lanke: The Mind of the Community

Eric Lanke

Member Engagement. At a recent WSAE meeting I was asked to explain what we meant in our white paper on Innovation for Associations when we referred to the "mind of community." Had I had a copy of the white paper with me, I could have quoted from it directly.

Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Because I’ve been one of these members.

Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement

To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences.

Do NOT Make this Mistake Around Member Engagement


Engagement has a LOT of attention in the association world today. Membership models are shifting, and higher engagement seems to be the answer to declining renewal rates and members and prospects asking “what’s in it for me?”

Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. Im leading one on Member Engagement. My own focus on Member Engagement arises directly from the challenges facing my own association. Labels: Member Engagement. Eric Lanke.

Curating conference content to promote member engagement

Aaron Wolowiec

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. On Thursday, July 26, at 2 p.m.

True Customer Engagement: the Leap Beyond User Experience


In a recent post in the Demand Perspective blog , I wrote about Michael Schrage’s post in Harvard Business Review Blogs called Don’t Confuse Engagement with User Experience. Designing a great user experience is not the same as designing greater engagement.”.

A Global Satisfaction Index for Measuring Local Member Engagement & Relevance


To begin 2014, we are featuring a new MCI white paper authored by Nikki Walker, MCI’s Vice President for its global association management and consulting practice, based in Dubai, UAE. Does Member Value Translate the Same Globally?

3 tips to gain board approval for a new membership management software

YourMembership Blog

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. Membership & Marketing Member Engagement Industry Trends New TechnologyYou’ve done your research.

Member Engagement: It’s Not About You (Guest Post)

Jamie Notter

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). Think about a time when you were deeply engaged, when something or someone touched a nerve, and resonated with what truly matters to you or with what you are trying to accomplish in the world. Why are some associations successful in capturing, engaging, and sustaining members, and some, frankly, aren’t?

Innovative Workforce Solutions

Potomac Core

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions?

Building Space for Change: Your Questions Answered

YourMembership Blog

We all know that change happens; staff leave, volunteers turnover, member interests and expectations evolve and technology will always bring new advances to the industry. Ask the Thought Leader Member Engagement + Retention Membership Management Social Media and Business Trends

Members Do Not Have Time to Engage with Their Association

Smooth The Path

Your members’ schedules are crazy busy too. It is the rough time frame that new members are most interested in learning about the association. From the time they join to about three weeks after they join is the time we have to get them on the path to engagement. This window is also when members discover how much time the association will cost them. It takes time to read white papers and articles, watch online courses, or talk to a consultant.

Don't Be Misled By the Concentric Circles of Diversity

Eric Lanke

A few weeks ago I mentioned that Spark Consulting was out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and that it was another thought-provoking read for association CEOs. Associations Member Engagement

The Mission Driven Volunteer

Eric Lanke

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself.

Run Your Next Dues Renewal Effort Like a Fundraising Campaign

Eric Lanke

Spark Consulting is out with another white paper -- this one on what associations can learn about relationship building, campaign management, and attracting Millennials from charitable fundraising organizations. Read how the white paper describes a typical fundraising campaign: The brightly colored, eye-catching, image filled, multi-channel campaign has a consistent look and tone, and , perhaps most important, emotional feel. Associations Member Engagement

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

Encourage Your Speakers to Engage Conference Participants

Smooth The Path

Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Do they have publically available videos, podcasts, white papers, or reports?

How to Create Cultures of Diversity and Inclusion

The Demand Networks

A new white paper in Elizabeth Weaver Engel’s series, co-authored by Elizabeth and Sherry Marts, looks at the issues of diversity and inclusion with a new twist—the conversion of intent into action. Organizational Culture customer-member engagement diversity and inclusion organizational culture

A 360-Degree View of Outsourcing Content Management

Association Adviser

If your association needs help bridging the staffing gap or creating effective, engaging communication plans, outsourcing content management could be a viable, cost-friendly option. By creating value for associations, outsourcing creates value for members & contributes to greater member engagement. Areas to outsource can include anything that involves creating content, such as: White papers, eBooks and infographics.

Engagement: It’s Not About You

Spark Consulting

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. People talked about rewards for engagement. People talked about engagement being the core of the association value proposition.

The Ups and Downs of Revamping Communications

Association Success

What is the aesthetic and overall experience that members have with your association? At the Greater Kalamazoo Association of Realtors, we realized that while our meetings and services were of value to our members, we weren’t doing enough to make them exciting and engaging. By taking an experiential approach to our services, we were able to revamp what we already had, make some tweaks and (sometimes) see high engagement as a result. New copy, new association?

Association Brain Food Weekly: 12.13.19

Reid All About it

Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture. Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party.

How Do Associations Need to Adapt in 2017?

Associations Now

In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations. Or download the white paper over this way.

Association Brain Food Weekly: 8.26.16

Reid All About it

Ultimate Member Engagement: The Power of Data-Driven Decision Making. If you’re like most associations, your AMS contains a seemingly endless amount of historical, financial, social, and demographic data on members, former members, prospects, and more.

Video 195

CPA Group Seeks Industry Input on “Future of Learning”

Associations Now

The model of professional development for certified public accountants needs to be reinvented: That’s the conclusion of the Task Force on the Future of Learning—a group of members and key stakeholders brought together by the American Institute of CPAs—in a recent report.

Association Brain Food Weekly: 5.26.17

Reid All About it

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Host: ASAE Consultant Members.

Frank Kenny: Selling Memberships with Social Media


You have also engaged with people, going beyond mere awareness of your organization to the point of building relationships and building up the ‘know, like, and trust’ factors. The online engagement you’ve done is like striking up conversations with people you are interested in.

Association Brain Food Weekly: 6.2.17

Reid All About it

LMS provider WBT Systems describes the different psychological, environmental, and technical obstacles that stand between your members and your online learning programs. The Power of Digital Events: Revolutionizing Audience Engagement.

What is an AMS System? Your Association Questions, Answered


Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Association management is a rather unique field because members pay dues in exchange for being part of the community.

Unclogging Your Blog

YourMembership Blog

Ideas to help you engage, empower and retain members. It’s hard to believe that members of your audience don’t sit around staring at their RSS feed of your blog waiting for the latest post to hit but it’s true. Sometimes you can give a quick hit, or a video blog, or a video tour of your office, or a photo montage or your members enjoying your events. member community. Member Engagement + Retention.

Monday Buzz: Flipping Your Engagement Perspective

Associations Now

A new way of thinking could entirely reverse your association’s perspective on the relationships fueling member engagement. Go back into your memory and recall a time you were truly, actively engaged with something—a work project, a hobby, whatever it may be.

Awesome Association Marcomm Jobs – Week of July 24


ONA, with its small, dynamic staff and Board of Directors composed of game-changing digital journalists, is leading the way for media in the digital age, and prides itself on innovation, collaboration and quick response to member needs.

Social CRM Use Case 2: Socializing educational content for member retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Socializing educational content for member retention.

Why Membership is Everybody’s Business

Association Success

Members sit at the center of all our efforts – and this should tie us together. There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. We want to focus on them, and keep the stories we share engaging and relevant for them.

Sift Skills: The Value of Big Data for Associations

Associations Now

As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. Turns out 1,100 nonmember physicians were buying malpractice insurance that should have been available to members only. They had 1,100 new members.

Texas 110

Eric Lanke: Recipes for Innovation

Eric Lanke

Member Engagement. Member Engagement. (9). Eric Lanke. Association executive and author. Pages. Leadership. Innovation. Generations. Books Read. Fiction. Monday, September 5, 2011. Recipes for Innovation. So heres a funny story.