Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. Associations Member Engagement

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

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An Old-School Method for New Member Engagement

Associations Now

When one association saw an influx of new, younger members, one of its primary engagement tactics was decidedly traditional: committee volunteering. The Decision to Volunteer found that young members are more likely to see the benefits of volunteering than older generations.

Association Staff #1 DRIVER to Maximizing Member Engagement

Tom Morrison

In the world of associations, all members join your association for one reason or another. According to current association research, the #1 challenge of associations is "engaging members in the programs that can help them improve their business."

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Free Member Benefits for Under-30s

GrowthZone

The Perks of Association Membership for Young Professionals is an unbranded, free flyer for associations to use for member recruitment. Associations host workshops, online training, peer-to-peer learning, etc. designed to help members to develop professionally.

Can associations bridge the skills-gap for their members?

YourMembership Blog

Jack has won national awards for educational learning programs and technology that better engages the ‘game-based’ generation. You probably already know who your association members are, in terms of their job roles.

4 Benefits of Associations Hosting a Virtual Conference

GrowthZone

Virtual conferences can offer: Member education. Networking opportunities for members (and presenters). Coverage of broad subject matter (along with a deeper dive through individual workshops or programs). Download Why Member Engagement No Longer Means Face-to-Face.

3 Types of Online Learning Experiences Association Members Love (And How to Provide Them)

Higher Logic

Because with online learning, associations can provide training to a larger number of members in more flexible formats, something that is helping online education become a popular member benefit. Traditional group learning formats include workshops and roundtable discussions.

Podcasting Creates Interest and Excitement

Eric Lanke

But now that it's up and running I'm talking about it more broadly in the office and everyone seems engaged and excited by it. But more than my staff, my members are also totally on board. Associations Member EngagementToday we launched a podcast at my association.

The Facilitator's Job

Eric Lanke

If you're a regular reader of this blog, you know that last week I said I had six more conferences and workshops to attend before the end of the year.) Associations Member EngagementI was asked to facilitate one of the breakouts at the last conference I attended. (If

Does Your Association Put Up Signs?

Eric Lanke

I attended a workshop a week or so ago, and during the networking dinner I got into a conversation with some fellow participants about what I always thought was an apocryphal story. Or the kind that sees the opportunities present in the behavior of its members.

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members.

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members.

How could / should the telephone be used in your Marketing Mix? Presentation

Optimist Consulting

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Many membership bodies only use the phone when chasing for renewals – which is a missed opportunity to cut through the information overload to reach and then engage members.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). 2020 Engagement Trends Report.

Association Brain Food Weekly: 7.10.20

Reid All About it

But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market.

Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? How to Go Virtual (While Still Creating an Engaging Experience).

Chapters in 2019, Looking ahead to 2020

Mariner Management

Tim Ebner offers a look at the Mariner-Billhighway 2019 Chapter Benchmarking study focusing on the renewed view of chapters as an increasingly important element of the member engagement strategy. We share the findings from a hands-on workshop with CRPs.

Association Brain Food Weekly: 5.1.20

Reid All About it

Engaging virtual attendees. Sarah Michel at Velvet Chainsaw Consulting recorded a shortish video you should definitely watch: five tips to guarantee engagement at your virtual event. How is your association demonstrating leadership to its members and community?

Association Brain Food Weekly: 6.28.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems encourages associations to provide educational programs for vendor members —you may call them affiliate, associate, or supplier members, I like to think of them as industry partners.

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Keep Members Coming Back

YourMembership Blog

Ideas to help you engage, empower and retain members. Keep Members Coming Back. February 9th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Now comes the tough part – keeping your members active, engaged, happy. Here at LocalShops1.com we have a monthly e-newsletter, and we also maintain a private members-only group on Facebook, in addition to our main Facebook page. Empower your members.

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Crowdsource Members to Propel Ideas and Projects Forward

Associations Now

At #ASAE19, several speakers explored how associations can use crowdsourcing to generate new ideas and opportunities for member engagement. They and several other speakers at the conference described how to use crowdsourcing to give members more power.

Association Brain Food Weekly: 6.19.20

Reid All About it

If your association wants to create a more inclusive association, you must identify and remove the barriers standing in the way of a member’s desire to volunteer or serve in leadership , says MemberSuite. How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 3.27.20

Reid All About it

It’s an opportunity, she says, to rethink how you serve members. WBT Systems provides ideas for helping members deal with the economic impact of the COVID-19 crisis , including recession-focused information, resources, and benefits as well as guidance on pricing and marketing.

5 Tips to Help Your Association Take Face-to-Face Training Online

AssociationTrends

Associations are looking to virtual options to help them adapt, but with time being of the essence, you may find yourself needing to ramp up quickly to keep members engaged and ensure business continuity. Make Experiences Engaging. Why it’s relevant for your members.

Association Brain Food Weekly: 2.16.18

Reid All About it

The weekly list of free educational events for the association community… ASAE members, check out the excellent GDPR resources and advice shared on Collaborate last week by the Technology Section Council. Ultimate Member Engagement: The Power of Data-Driven Decision Making.

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A Do-It-Yourself Approach to Meetings

Associations Now

The Society for Personality and Social Psychology offers grants that fund members’ big ideas for small meetings. Members get to see their programs come to life, and SPSP has a new way to engage members. Did members play a significant role in planning and facilitating them?

Investing in Yourself: Professional Development for Community Managers

Higher Logic

A workshop. You juggle member engagement, content development, tracking and measuring metrics - and that's just on Monday. Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies.

CXPA Elevates the Customer Experience with Community

Higher Logic

The organization aims to increase both impact of visibility of customer experience professionals, facilitate effective member-to-member sharing, and establish respected industry standards. The entire forum is member-driven and member-monitored.

What Makes Young Members Tick?

Associations Now

That’s according to a new membership benchmarking study from Personify, a company specializing in constituent management and member engagement. But there are still many challenges ahead for associations looking to recruit, engage, and retain millennial and Gen Z members.

Data Adventures: Are We Rolling in the Mud with Our Members?

Association Success

What data tools can be used to better engage your members? When you say you’re going to have a dialogue about data for member engagement, you might expect to dive into the mysteries of AMSes, LMSes, dashboards, web analytics, email open rates, conference attendance trends, and the like. They set out on a journey to collect data they could act upon and that has made a difference to how people across the association think and act on member engagement.

5 More Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Member recruitment, member engagement, resource sharing, and advocacy may all be among the stated objectives. As information and education resources for their members, associations are very often content-generating machines.

What to Do When Membership Is Booming?

Associations Now

But more recently, Doyle says, companies in other sectors and cities have come on board, diversifying the association’s member community. A lot of these innovations are coming out of startups, so we really had to refocus on members. We’re aiming to engage new members early on.”.

Association Brain Food Weekly: 9.6.19

Reid All About it

I started this weekly publication because young members of my state SAE lamented not having a big enough PD budget to acquire all the CAE credits they needed. Many associations struggle to identify additional sources of revenue and content for their members.

Cultivating engagement: Let's talk about connections.

Idea Architects

To cultivate member engagement, we want to quickly welcome people to the community and help facilitate individuals connecting as fast as possible with those who share the interests they seek. cultivation community volunteering engagement conferences

Reinventing Association Governance

Association Success

Questions we could test and workshop when we got home and hung up our spurs. When it comes to innovation in associations, I feel like governance often gets short shrift relative to the impact it could have on strategy and member engagement. Members are constituents of the board. They are self-incorporated by members to serve a public good. While the state won’t (and shouldn’t) keep boards accountable to this duty of foresight, members can.

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US Associations with Global Interests Growing Faster than Peers.

GlowGlobally

Indeed, we try to continually remind ourselves (and our clients) that while taking a one-time snapshot of member perception is certainly valuable, expanding the research discipline to track key data over time opens up a whole new window on market intelligence and strategic decision making.

Association Brain Food Weekly: 7.5.19

Reid All About it

The weekly list of free educational events and resources for the association community… WBT Systems explains why you should measure the lifetime value of your members and customers —both their monetary and non-monetary contributions—and suggests two angles for approaching this metric.

Association Brain Food Weekly: 4.3.20

Reid All About it

Sure, maybe some won’t work but members will be forgiving in these trying times. Reggie Henry, CAE, Chief Information and Engagement Officer, ASAE: The Center for Association Leadership. More info/register – AMCI members only. Engagement That Scales.