Asking Members to Opt In After a Bad Member Experience

Smooth The Path

I met a really unusual member today. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. Not this member.

Whose Feedback Matters Most to the Future of the Association?

Smooth The Path

Related: Identify innovating members. We should value the members who value the association the most. Is the association providing enough value to long-time members? The post Whose Feedback Matters Most to the Future of the Association? appeared first on Smooth The Path.

Why Some Long-Time Members Choose to Stay Engaged with Their Association

Smooth The Path

Many associations see that their most at-risk members, the ones least likely to renew, are new members. But some new members do engage with the association, and they go on to become engaged 3-7 year members. Is the association providing enough value to long-time members?

Our Members Have No Idea What is Going On Behind the Scenes at Our Association

Smooth The Path

Our members have no idea that: We have 30,000 other things going on in addition to answering the phone. We are about to go on-stage before 3,000 members, and we are a little nervous. Our members have no idea, and if we were in their shoes, we would have no idea either.

Association Volunteers Do Not Engage Because of Time and Timing

Smooth The Path

Related: Member participation, volunteerism, and contribution are declining. Member Engagement Member Experience association strategy engaged members member engagement member experience member insights volunteering volunteers

What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

Our Members are Self-Centered

Smooth The Path

Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Can you stand in your member’s shoes and do this?

How New Members are Prompted to Engage

Smooth The Path

New members are the most at risk members of most associations, but some members do engage. Knowing why they engage, might help us guide more new members in this direction. So what prompts new members to engage? Upon joining they have a great experience.

5 Ways Great Associations Become Great

Smooth The Path

What makes an association great in the eyes of members? Members say, Transactions work like I expect them to. I am proud to be a member. I aspire to meet the other members of this association. Or the staff, board, and members go above and beyond.

Common Trap for Association Professionals

Smooth The Path

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. Dive into your member’s stories and find out how close you are.

Our Point of View is Not Our Members’ Point of View

Smooth The Path

Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. Members see three precious days out of the office, away from their families.

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Members Leave Associations Without a Sound

Smooth The Path

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path.

Differentiating Between Member Feedback and Member Criticism

Smooth The Path

Each time you offer members something new you have a choice. You can listen to the feedback from those members who are all in. Member feedback helps the new change or product reach its fullest potential. What is your association’s take on member feedback?

What We Can Do to Get Members to Rave About the Association

Smooth The Path

Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do.

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Learn About Members’ Why

Smooth The Path

This is great advice but it is awfully hard to do when we don’t know our members’ why. For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why.

Warning Attendees to Not Attend The Conference Again

Smooth The Path

These little warnings, though, have the effect of diminishing the conference experience, making it harder to engage, harder to connect and harder to learn. Improve the member experience with curated networking. A tire pressure sensor is broken on my husband’s truck.

Millennials and Our Associations

Smooth The Path

Related: The wonder of new members. A new way to think about why members join. Member Experience Member Insights member segmentation Millennials new-to-the-profession professional development professional life event young professionals

Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

Our members won’t want to give 45-minutes to hour of their time for an interview is a common worry among many association executives. But I find that members actually do. The good news is these are exactly the members we most need to talk to. Members want to be heard.

There are Important Things We May Not Know About the Association

Smooth The Path

There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved.

How to Leverage Your Association’s Super-Members

Smooth The Path

The trouble with association boards is they tend to be populated with super-members. Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. Don’t ask them to guess what new members need or want.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

We Should Value Members Who Value the Association the Most

Smooth The Path

Here’s an unpopular view: association staff should focus most on those members who value the association the most. But here’s the problem, we don’t have the resources to serve every type of member with every type of problem, often competing problems, really well.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?

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Association Brain Food Weekly: 10.13.17

Reid All About it

One of the most fascinating technological developments is the increasing use of artificial intelligence (AI) to deliver a more meaningful and valuable customer and member experience. – Using Marketing Automation for Greater Member Insight.

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How Are Associations Using Twitter?

SocialFish

While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.