Smooth The Path

JULY 26, 2018

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Higher Logic

NOVEMBER 1, 2018

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you over or under-staffing your events?

Report 203

Report Tips Marketing eBook 203

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

Reid All About it

JANUARY 13, 2023

If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Recession prep.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

Member experience. Amanda Kaiser says member experience must be the new blueprint for engagement. What stands out in the 33 research studies she’s conducted is how much members not just think but also feel about their membership. Strategy development and facilitation are not the same thing. Quick hits.

Content 39

Content Strategy Technology Analysis 39