article thumbnail

How to Recruit and Engage an Entirely New Generation of Members

Smooth The Path

By the way, I conduct member research that studies the needs of new and younger members if you want to understand your members’ needs by career stage). Related: How do associations attract younger members? New members hardly know a thing about the association.

article thumbnail

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. I credit the network effect for propelling all of my recent initiatives from speaking, to recruiting quality participants for association industry research, to having clients find me for custom member research.

Florida 76
article thumbnail

Developing My Dream Association

Smooth The Path

We would plan an innovation program that will help the association be nimble and quick, always seeking to solve member’s problems as the profession or industry evolves. Related: The new member engagement rule of three. Association trend watch: member experiences. What would you do?