article thumbnail

Three More Problems Attendees Experience at Association Conferences

Smooth The Path

These six insights were straight from member research, and I have three more for you. A respondent said something like, “if I have to sit through one more session on social media I am going to stick a fork in my eye.” Some attendees do want to learn about social media.

article thumbnail

The 4 Skills Associations Should be Teaching

Smooth The Path

Marketing associations share best practices for leveraging social media. What we are lacking are life skills that can make our member’s lives (and jobs) significantly better. Coming out of my own member research, the challenge that comes up nearly universally among members of all associations is the need to influence.