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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

Besides other associations, you now have online professional platforms like LinkedIn (now owned by Microsoft) and Udacity to worry about, plus all the MOOCs like Coursera and EdX. Provide advanced level programs for executives or 101 courses for affiliate/associate members. Experiment with new ways of delivering popular content.

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What does the collaborative economy mean for associations?

Mizz Information

I do know, though, that education models across the spectrum are being disrupted--from MOOCs to self-directed learning and alternative credentials--there’s lots of disruption happening there, and I can’t imagine it won’t impact revenue associated with continuing education in the long run.

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