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Association Brain Food Weekly: 2.8.16

Reid All About it

– Be Their eLearning Valentine: Capture Your Members’ Hearts in 3 Steps. The Pennsylvania Bar Institute’s marketing manager will share tactics to improve your learning catalog and member experience, while also driving membership and revenue numbers in the right direction. Register here. (1 1 CAE credit).

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Some Ideas Do Not Scale at Associations

Smooth The Path

Every summer during Fourth of July week my husband’s family has a week-long reunion at a cabin in the Pennsylvania Poconos. Usually, twenty to forty people are there for every meal. This summer I decided to make my favorite from scratch pancake recipe for the whole gang.

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Status and Time: Two More Member Motivations

Associations Now

Both of these carry practical implications for how associations can position and shape the member experience. Once on board, the same method could be used to spur members toward greater engagement—whether meeting attendance, certification enrollment, or wherever else you want to drive involvement. Status Seekers.

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Is Your Staff Trained to Sell Membership?

Associations Now

Every association staffer who interacts with members influences the member experience. Fisher , professor of operations, information, and decisions at the Wharton School of the University of Pennsylvania, about research he and colleagues conducted to quantify the impact that knowledgeability has on sales performance. .

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Association Brain Food: 1.13.23

Reid All About it

They explain how these factors affect the member experience, how the AMS market is changing, and what you should look for in a new AMS. Empowered Margins sat down with AMS developers to get their thoughts on all things AMS , such as integration, APIs, security, ecommerce, data visualization, and more. Want to indulge? 1 CAE credit.

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Association Brain Food Weekly: 4.10.20

Reid All About it

Using Mobile to Keep Members Engaged During COVID-19. Hear how the Associated General Contractors of America, Advanced Solutions International (ASI) and the Pennsylvania Dental Association are using their mobile app to help their communities feel informed and connected, even from afar. Thu 4/16 at 2 p.m. 1 CAE credit. CAE credit.