Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? As a member-based organization, how can your association go about embracing innovation?

Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Purpose – what is it?

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members.

The Secret Value of Conferences

Smooth The Path

For the experience. But sometimes members do not feel like they can network. Or why not take comparable online courses for a fraction of the price? The problems attendees experience at conferences.

Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

How Association Members Really Evaluate Value

Smooth The Path

Some experts define value as quality + price. Value is one part solution, another part story, another part experience. As you think about the value your association delivers to members consider these new trends. fewer products, more experiences.

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6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Socious

You’re working to improve your members’ lives or make meaningful social and legislative changes. Each association software system you purchase comes with its own price tag and often needs to be hooked to your other systems through integrations, which can cause problems with data and support.

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How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

The entire experience is different. Get to know the nooks and crannies of technology, including how it has changed your members’ behavior at live events. Then put that information into action to give your members the experience they crave.

What We Can Do to Get Members to Rave About the Association

Smooth The Path

Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. We don’t love them because they are the lowest price. What else can we do to get members to rave about our association?

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Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. If not, get closer to your members.

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5 Factors that Can Make or Break Your Association Website Redesign

Socious

That doesn’t even get into branding, navigation, or walking your loyal members through the transition. By doing your due diligence in the planning stage, you’ll help ensure that your new website is successful and meets staff, customer, and member needs. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. Instead, redesigns should be based on your members and meeting their expectations. Factor #5) Duration and Price.

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4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Experiences that illicit nostalgic feelings bring up something that people wish was still there or still true. That helps you build a stronger relationship with your customers or members. Companies have been using nostalgia to connect with customers and members for years. Do you have a member onboarding presentation or a new product release that needs a little pizzazz? Blog posts are another way businesses and associations can connect with members through nostalgia.

Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

If your community already does a great job engaging members , do you really need that functionality in your new AMS? For example, a strong integration lets members interact in your online community then pay dues in your AMS without feeling like they’re switching systems.

How Much Does an Event App Cost?

Socious

If you’re considering creating a mobile app for your members, you’re not alone. Associations commonly use event apps for their national or international conferences because they let members access event details easily while they move between sessions. Factor #2) Member Value.

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Association Brain Food Weekly: 8.22.16

Reid All About it

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Strategic Pricing for Educational Products.

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5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

Beware of Dogfooding in Association Management

Association Subculture

Bargaining: "What if we adjust the pricing? members) want. It''s been demonstrated in research done by ASAE that board members, engaged volunteers, and even staff, are by their very nature disconnected from the normal member experience. (We

How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The CIO must be seen as a mission-enabling strategic partner —to every department head and every member of the executive team. How might your culture stand in the way of enhancing the member experience or attracting new members (and customers)?

Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

CXPA Elevates the Customer Experience with Community

Higher Logic

The Customer Experience Professionals Association (CXPA) was founded in 2011 as a premier, global non-profit organization dedicated to the advancement and cultivation of the customer experience profession. It was time to reevaluate the community experience.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.

Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

It’s an approach that puts members at the center of an association’s activities. Aren’t your activities focused on member engagement, acquisition and retention? It serves as the foundation for a modern AMS that puts the member at the heart of an association’s activities. One example of this customer/member-centric approach is Salesforce’s use of artificial intelligence (AI) to power customer engagement.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. Sure, the meeting might have garnered great ticket sales—but if guests didn’t find the event to be worth the price, they might not be keen to purchase a ticket for future meetings.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

Membership Marketing Words of Wisdom

Membership Marketing

Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Free trials and comped registration fees go a long way in engaging new or apprehensive potential members. Lowering the price (i.e., Measure your results with lifetime value of the member.

Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience? Pricing.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. Smart organizations are also monitoring their programs’ progress, collecting information on their members’ individual activities and overall engagement levels.

What Will Association Management Software Look Like in 5 Years?

Socious

With netbooks under $200, computers and software are some of the few things that are going down in price and up in availability. AMS software’s mobile apps, sites, and the ensuing activity will be more tightly integrated into the mobile experience in the future. Flying cars.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Like the entertainment giant, HFMA wanted to make it easy for members to access all the content they need for success, in the formats they enjoy, for a competitive price.

On Becoming the Netflix of Associations

Association Success

Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. Ultimately, and getting to the core primary purpose of our new structure, we will align around doing one thing exceptionally well, and that is delivering much-improved member experiences and engagement – especially digitally.

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Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing.

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