How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? As a member-based organization, how can your association go about embracing innovation?

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Growing Non-Dues Revenue.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

For companies, it is the foundation of every experience. In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. Purpose – what is it? If you’re thinking “the name of Justin Bieber’s fourth album”.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. All that makes job boards an excellent benefit for acquiring new millennial members.

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3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Your members are your customers and understanding their concerns, priorities, and interests in order to keep them engaged is crucial. Smart organizations are also monitoring their programs’ progress, collecting information on their members’ individual activities and overall engagement levels.

5 Tips for an Extraordinary Association Golf Scramble

GrowthZone

Your association’s next member golf event can run smoothly – if it is planned correctly. Members likely return to their association golf outing each year to see people they may only see once a year, plus it’s always a fun day to get out of the office.

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Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. We don’t have that kind of revenue! Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Poll members and/or ask them to create their own wish lists professionally and personally through a blog or forum. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education.

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What Smart Associations Do Differently

Association Adviser

Younger members are not necessarily your most tech-savvy members. But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. Sources: *Oscars (MPA); **Billboard Top 100; # Year end closing price for Dow Jones Industrial Average ## U.S. Our [members] are already ahead of the curve, and I have to be ahead of them.”

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Association Brain Food Weekly: 8.22.16

Reid All About it

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Strategic Pricing for Educational Products.

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Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience).

Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The CIO must be seen as a mission-enabling strategic partner —to every department head and every member of the executive team. CIOs need to go beyond the technology [to] position digital as a business transformation accelerator and revenue generator. –. Focus on the Member Experience.

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Back to Basics: Membership Models

Association Success

The foundations of an association shape the member experience. Every association has a unique way of working to make their members lives easier, and membership structures are the foundation upon which associations work. With some careful consideration, learning from other organizations, and research into what your members need, making changes to membership models is a healthy part of an association’s progression. Member dues and the value question.

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Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Customized member experience?

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience.

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Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. – Measuring Your Members’ Engagement.

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue. Provide advanced level programs for executives or 101 courses for affiliate/associate members. Experiment with new ways of delivering popular content.

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

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Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog.

Association Brain Food Weekly: 1.20.17

Reid All About it

Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle.

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Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there.

Association Brain Food Weekly: 11.8.19

Reid All About it

Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience.

Association Brain Food Weekly: 4.17.20

Reid All About it

Fret not, Billhighway has plenty of ideas for (and examples of) connecting chapter members virtually. She’s witnessed awesome and unbearable experiences. How to Go Virtual (While Still Creating an Engaging Experience). PCMA Digital Experience Institute Office Hours.

Association Brain Food Weekly: 4.10.20

Reid All About it

Everyone is wondering, should we send out member renewals right now ? How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Relevance is what drives both dues and non-dues revenue.”

SCDdaily's Readings of the Week for Association Executives

SCD Group

Pricing for Engagement (Link to 3 part series) By Mariela Mcilwraith via Meeting Change. Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk.

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