What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

The entire experience is different. Get to know the nooks and crannies of technology, including how it has changed your members’ behavior at live events. Then put that information into action to give your members the experience they crave.

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Experiences that illicit nostalgic feelings bring up something that people wish was still there or still true. That helps you build a stronger relationship with your customers or members. Companies have been using nostalgia to connect with customers and members for years. Do you have a member onboarding presentation or a new product release that needs a little pizzazz? Blog posts are another way businesses and associations can connect with members through nostalgia.

How Association Members Really Evaluate Value

Smooth The Path

Some experts define value as quality + price. Value is one part solution, another part story, another part experience. As you think about the value your association delivers to members consider these new trends. fewer products, more experiences.

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What We Can Do to Get Members to Rave About the Association

Smooth The Path

Think of the things and experiences you buy and it would never occur to comparison shop because you need THAT, not the next best cheapest facsimile of THAT. We don’t love them because they are the lowest price. What else can we do to get members to rave about our association?

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Many Organizations Accidentally Ignore New Members

Smooth The Path

The online membership application process didn’t allow me to set my username and password, so right after I joined, I couldn’t log in and check out my new member benefits. Surprised by the high price of registration and my estimated travel cost, I pressed delete.

Associations Are Launching Some Cool New Websites

Smooth The Path

Because they have employed three fascinating strategies on their new website. #1 New news, case studies, article, hot topics, how to’s, blogs, Q&A, trends, even recent posts from the online community are peaking through to give members a sense that HFMA is an active community.

How Much Does an Event App Cost?

Socious

If you’re considering creating a mobile app for your members, you’re not alone. Associations commonly use event apps for their national or international conferences because they let members access event details easily while they move between sessions. Factor #2) Member Value.

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Why Didn’t Our Members Choose Us?

Smooth The Path

It is so frustrating… Industry suppliers launch competitive products and events and our members purchase them. Members have a challenging problem and we have the solution but they do not use our solution. We reach only 14% of the population of potential members.

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Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education.

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Association Brain Food Weekly: 8.22.16

Reid All About it

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Strategic Pricing for Educational Products.

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Membership Marketing Words of Wisdom

Membership Marketing

Remember it's not about what you like or respond to - it's about your members. Make membersexperience personal. The more we know about prospects and members (needs, wants, behaviors, actions), the more effectively we can acquire, engage, and retain them. Free trials and comped registration fees go a long way in engaging new or apprehensive potential members. Lowering the price (i.e., Measure your results with lifetime value of the member.

How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The CIO Survey 2018 report is based on responses from nearly 4,000 IT leaders on issues like board priorities, technology strategy, and the role of the CIO. The CIO must be seen as a mission-enabling strategic partner —to every department head and every member of the executive team.

The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

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Association Brain Food Weekly: 5.17.19

Reid All About it

That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Turn Off the Membership Churn & Keep Members for Life.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.

Daily Buzz: Predicting Future Success

Associations Now

Also: Engage members to keep them around. For example, if you’re trying to predict the success of a new conference, you can’t just look at past attendee ticket sales, apply the same strategies that it took to get there, and expect the same numbers.

6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul.

Beware of Dogfooding in Association Management

Association Subculture

Bargaining: "What if we adjust the pricing? members) want. The problem is, that strategy only works up to a point. We can argue about whether or not that is an optimal situation to even HAVE disengaged members, but that is a subject for another post.)

Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing.

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On Becoming the Netflix of Associations

Association Success

The teams are: strategy, content, acquisition and retention. Rather than building a structure around product lines and outputs we are building ours around delivering the best experience possible and meeting our members’ needs wherever they are in their professional journey. This translates to the core primary outcome for all of us on staff: member and customer retention. How we are building a purpose-driven structure, and why.

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Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive. Automatic permissions also give your customers a smoother experience.

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Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Jordan, who is senior vice president, corporate strategy, explained that HFMA began their journey with a goal of nothing less than to become the Netflix of associations.

Association Brain Food Weekly: 1.20.17

Reid All About it

After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

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Association Brain Food Weekly: 5.12.17

Reid All About it

She likens it to Costco where “ you pay an annual fee to be a member so that you can go to their store and spend money.” Maybe start with a useful (so useful it’s indispensable) app for your members—oh, and it better be free. They have an adeptness for business strategy and more.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. 3 Strategies to Future-Proof Your Association.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there. 3 Strategies to Future-Proof Your Association.

Association Brain Food Weekly: 11.8.19

Reid All About it

Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Presenter: Mike Madden, head of commercial demand generation for Adobe Experience Cloud. Chapters and Affiliates: For the “Swing” in Your Member Experience.

SCD Group: Mobile Tools Impact Expectations of Association.

SCD Group

Mobile Tools Impact Expectations of Association Members. While I’m used to “mobile credit card readers” for rental cars, onboard snacks and other elements of travel, it is my first experience in restaurants. Your members are watching and waiting. Pages. About.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief.

Association Brain Food Weekly: 6.22.18

Reid All About it

Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging. Call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth.