Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Follow up on your new members, six months from now. Pricing.

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? Turn to technology innovation. The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? Technology


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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. Ariel Brandt Lautman , Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology. If your community already does a great job engaging members , do you really need that functionality in your new AMS? At the most basic level, the number of people using software can affect pricing. Don’t Forget Your Members.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems


You’re working to improve your members’ lives or make meaningful social and legislative changes. The problem is that most association technology only does one thing really well. To take care of all your needs, you need to make multiple technology purchases. Each association software system you purchase comes with its own price tag and often needs to be hooked to your other systems through integrations, which can cause problems with data and support.

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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members. Objection 1: Price.

5 ways to boost your association’s revenue in 2021

Nimble AMS

Member demographics are changing. According to recent Community Brands research , the members who are most engaged today are younger and more diverse. 76 percent of members join an association as a student, recent grad or within the first 5 years of employment. ?.

13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today

Smooth The Path

This was unfortunate because even pre-COVID-19, most association members could not get to a conference in any given year. What happens to the other 90% of members who don’t receive any of our conference goodness? Contact Amanda for pricing and more details.

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5 Factors that Can Make or Break Your Association Website Redesign


That doesn’t even get into branding, navigation, or walking your loyal members through the transition. By doing your due diligence in the planning stage, you’ll help ensure that your new website is successful and meets staff, customer, and member needs. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. Instead, redesigns should be based on your members and meeting their expectations. Factor #5) Duration and Price.

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How the Computer in Your Pocket Has Changed Event Attendee Behavior


The entire experience is different. Get to know the nooks and crannies of technology, including how it has changed your members’ behavior at live events. Then put that information into action to give your members the experience they crave. Now, your members are used to having a computer with them at all time. If you don’t provide this type of mobile attendee experience , then you risk frustrating your members or being seen as behind the times.

The CRM elements your organization needs and how Aptify delivers


You probably know that your members have become accustomed to highly personalized online experiences like those from Amazon and Netflix. Get useful insights that help you make smarter business decisions, build stronger relationships, and ultimately provide a better member experience.

Don?t let legacy association management software be your legacy

Nimble AMS

How will the technology decisions you make today affect your association’s future? Make sure your association doesn’t pay the price for outdated software. Have you considered how the technology decisions you make today will affect your association’s future? Technology

Ask the Association Veteran Anything – October 2020

Blue Sky eLearn

The platform provider is there to provide the tools and technology while the content is what should be engaging your audience. . You can certainly ask your members and/or volunteers to moderate sessions, and the peer-to-peer interaction can help with engagement. .

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Compare Association Membership Management Software Platforms


Leveraging a robust AMS system enables membership professionals to engage members and develop their association instead of focusing on mundane, repetitive tasks. Member app. Self-serve, password-protected member portal. Member directories. Customer/member management.

Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

It’s an approach that puts members at the center of an association’s activities. Aren’t your activities focused on member engagement, acquisition and retention? It serves as the foundation for a modern AMS that puts the member at the heart of an association’s activities. One example of this customer/member-centric approach is Salesforce’s use of artificial intelligence (AI) to power customer engagement. Technology

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Association Brain Food Weekly: 5.10.19

Reid All About it

The weekly list of free educational events and resources for the association community… “5G, when fully implemented, is poised to be a very big deal, a far bigger transformation in mobile technology than any previous generational shift. If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. Host: ASAE Technology Section Council. Facilitator: Justin Brady, SyCom Technologies.

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Association Brain Food Weekly: 8.22.16

Reid All About it

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Stop focusing on features, instead, learn how to: evaluate association management software based on important, often overlooked criteria; avoid hidden costs you may not see on the surface; and attract next generation thinkers and staff with a strong technology platform. Presenter: David DeLorenzo, CIO, DelCor Technology Solutions.

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Association Brain Food Weekly: 1.15.21

Reid All About it

The deadline for ASAE members to apply for a judge spot is February 9, 2021. Fri 1/15 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions.

What Smart Associations Do Differently

Association Adviser

Younger members are not necessarily your most tech-savvy members. Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more.

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Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. It doesn’t matter if you “hear” the issue at hand being discussed by your members, if you do nothing about it they realize you either care very little for them or you’re not involved enough to know what’s going on. Pricing.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey. Even if your organization doesn’t currently use or plan to use technology to deliver learning products, and regardless of your size or budget, please take 10 minutes to contribute. The new CIO is more than a technology manager.

How Transformational Is Your Association CIO (or IT Leader)?


The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology. It’s clear from reading the Harvey Nash/KPMG CIO Survey 2018 that CIOs all over the world are facing the same technology challenges as association CIOs. How might your culture stand in the way of fully leveraging your technology’s potential?

Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

Association Brain Food Weekly: 7.3.20

Reid All About it

Your association can help staff, volunteer leaders, and members know better by offering (and requiring for some) diversity, equity and inclusion (DEI) education. Fri 7/3 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Host: Open Access Technologies, Inc.

Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Are there services within your association that you could package together and “sell” as a premium membership of some kind, on top of your current member type designations? Pricing.

Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. The experience of being a newbie may be tucked into the back of your mind and the details fuzzy or rewritten in an I remember when… context. Being part of a new group gives you perspective of a new member experience. My experience? Member Engagement + Retention.

Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. Learn how to evaluate an Association Management Software based on 3 important, often overlooked criteria, avoid hidden costs you may not see on the surface, and attract next generation thinkers and staff with a strong technology platform. I’ve been thinking about morning habits, again.

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Association Brain Food Weekly: 5.17.19

Reid All About it

Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place. MemberSuite shares six ways to onboard and engage new members. Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue?

Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. From Elizabeth Bell at Higher Logic, here’s a good look at the top five reasons members don’t renew and what you can do about it. Event Technology Trends in 2019.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Unless your business technology, including your online community platform, association management system (AMS) or customer relationship management software (CRM) talks to one another directly, the information they collect won’t reach its potential. Instead, they’ll create data silos that fragment your view of customers and members. Manually setting permissions and giving community members access to different areas is labor and time intensive.

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Association Brain Food Weekly: 6.5.20

Reid All About it

MemberSuite says, “The virtual conference is where the attendee experience begins, but not where it ends.” They explain how to extend the learning and networking experience for virtual conference attendees with post-event activities. More info/register – fee for MPI non-members.

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What Will Association Management Software Look Like in 5 Years?


However, the past half-decade has been a time of refining ideas and streamlining technology. As costs come down, technology usage and capabilities have increased. With netbooks under $200, computers and software are some of the few things that are going down in price and up in availability. In the next five years association management software will likely focus improving on existing technology and efficiencies – but we can expect some tantalizing new possibilities as well.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface. The new community platform introduced innovative collaboration capabilities, enhanced overall user experience, and provided scalability to support the rapid membership growth.

Association Brain Food Weekly: 1.20.17

Reid All About it

How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention. After conducting in-depth interviews with more than 300 members, Amanda Kaiser learned that the membership process is not a year-long cycle. Hear some straight talk about membership software pricing.

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The evolution of member benefit priorities throughout the career journey


A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. The recent Community Brands Member Engagement and Loyalty Study takes a close look at member benefits from multiple perspectives, including member career stage. Consider your pricing model.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge. Improve member retention.

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Association Brain Food Weekly: 1.8.21

Reid All About it

The conference experience just stopped. Virtual conference pricing. At ASAE, Warren Hoffman of the Association for Jewish Studies explains how they priced their virtual annual meeting. This case study will help you make an effective argument for appropriate pricing.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation


In my last post, I emphasized the idea that the human side of this process is as important, if not more so, than the technology. It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Like the entertainment giant, HFMA wanted to make it easy for members to access all the content they need for success, in the formats they enjoy, for a competitive price. Will new technology be introduced?

Association Brain Food Weekly: 4.9.21

Reid All About it

WBT Systems, who sponsored the session, is betting your members would love it too, so they described how to host your own ideation session. 5 tips to attract and engage the next generation of leaders—excellent advice from members of ASAE’s Healthcare Community Advisory Committee.

Association Brain Food Weekly: 11.8.19

Reid All About it

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Join a panel of association leaders who have transformed their association’s culture to foster a technology savvy staff who consider technology as an enabler and resource.

Association Brain Food Weekly: 4.17.20

Reid All About it

If you’re feeling stuck in the COVID-19 cave of despair and overwhelm, Tobin Conley, CAE, at DelCor Technology Solutions suggests you listen to the wisdom of a Disney princess (yes, you read that correctly). She’s witnessed awesome and unbearable experiences.