How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? Turn to technology innovation. Help members find answers through personalized content.

Personalize the Member Experience, Increase Retention

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Being Thoughtful Takes a Minute… June 12th, 2012 | Posted in Member Engagement + Retention. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. How can you do this with your members ? Follow up on your new members, six months from now. Pricing.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Socious

You’re working to improve your members’ lives or make meaningful social and legislative changes. The problem is that most association technology only does one thing really well. To take care of all your needs, you need to make multiple technology purchases.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. Ariel Brandt Lautman , Online Community Manager for the Association of State and Territorial Health Officials, has a list of questions to review before she purchases new technology. Don’t Forget Your Members.

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

The entire experience is different. Get to know the nooks and crannies of technology, including how it has changed your members’ behavior at live events. Then put that information into action to give your members the experience they crave.

5 Factors that Can Make or Break Your Association Website Redesign

Socious

That doesn’t even get into branding, navigation, or walking your loyal members through the transition. By doing your due diligence in the planning stage, you’ll help ensure that your new website is successful and meets staff, customer, and member needs. If you don’t, your redesign could fall flat, or worse, chase valuable members and prospects away. Instead, redesigns should be based on your members and meeting their expectations. Factor #5) Duration and Price.

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Putting the Member at the Heart of Your Association’s Activities with a Modern AMS

Nimble AMS

It’s an approach that puts members at the center of an association’s activities. Aren’t your activities focused on member engagement, acquisition and retention? It serves as the foundation for a modern AMS that puts the member at the heart of an association’s activities. One example of this customer/member-centric approach is Salesforce’s use of artificial intelligence (AI) to power customer engagement. Technology

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How Transformational Is Your Association CIO (or IT Leader)?

Delcor

The role of the association CIO (or technology leader) is evolving before our eyes as associations adapt to a world full of disruption and change. But, associations aren’t the only organizations adjusting their approach to technology. Focus on the Member Experience.

Association Brain Food Weekly: 8.22.16

Reid All About it

With innovation moving today at light speed, you need to leverage a strong platform if you want to deliver a world-class member experience. Building a Better Digital Strategy for Member-Based Organizations (Thirty on Thursday). Strategic Pricing for Educational Products.

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The evolution of member benefit priorities throughout the career journey

Aptify

A recent Community Brands study shows that members rank the priority of benefits differently as they move through their careers. As an association professional, you likely think about how your members prioritize the benefits your association provides them. Consider your pricing model.

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What Smart Associations Do Differently

Association Adviser

Younger members are not necessarily your most tech-savvy members. Also look at learning preferences, technology adoption and topic interests. Technology is not synonymous for innovation; some associations are having breakthroughs by going back to old tech. In response to this challenge, some associations have made impressive gains in their adoption of technology, particularly in the areas of mobile, social media, video, online learning, connectivity and more.

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What Will Association Management Software Look Like in 5 Years?

Socious

However, the past half-decade has been a time of refining ideas and streamlining technology. As costs come down, technology usage and capabilities have increased. Change #3) Improved User Experience. Flying cars.

Member Organizations: Listening Plus Action for Best Results

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Who Cares If You’re Listening… March 29th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Member Engagement + Retention. Pricing.

Association Brain Food Weekly: 5.12.17

Reid All About it

Your weekly list of free webinars and events for the association community… How are associations using learning technologies? If you work for a membership organization, please participate in the Association Learning + Technology survey.

Association Brain Food Weekly: 5.17.19

Reid All About it

Mike Guerrieri of DelCor Technology Solutions shares a rescue plan for improving your association’s IT maturity —coconut shell cocktails not included. That transformation can begin on the first day of membership—as long as you have a new member onboarding plan in place.

Customers for Life: Meet the Zenoss TechZen User Community [Case Study]

Higher Logic

Today’s preferred customer experience combines support, community, and outreach into one unified platform. Recently, Zenoss enhanced customer experience by revamping its online community – name, brand, and all. User experience and interface.

5 Reasons You Need to Integrate Your Online Community and CRM Today

Higher Logic

Unless your business technology, including your online community platform, association management system (AMS) or customer relationship management software (CRM) talks to one another directly, the information they collect won’t reach its potential. My favorite childhood game was Telephone.

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Association Brain Food Weekly: 12.7.18

Reid All About it

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Member Retention Best Practices: Keeping Members Around for the Long Haul. Event Technology Trends in 2019.

Association Brain Food Weekly: 6.27.16

Reid All About it

Innovation today is moving at light speed and to deliver a world class member experience your association needs to be able to leverage a strong platform to take you there. As an industry, we’ve been secretive about what goes into AMS pricing.

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6 Tips to Maximize the Success of Your Association’s Publication

Higher Logic

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that.

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Become a Member (Again) - Friday Fix

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. September 14th, 2012 | Posted in Member Engagement + Retention , Membership Management. Being part of a new group gives you perspective of a new member experience. My experience?

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there.

Association Brain Food Weekly: 1.13.17

Reid All About it

Take away tips to enhance your member engagement. Innovation today is moving at light speed and to deliver a world-class member experience your association needs to be able to leverage a strong platform to take you there.

Liftoff or Crash Landing? Prepare to Launch a Successful Digital Transformation

.orgCommunity

In my last post, I emphasized the idea that the human side of this process is as important, if not more so, than the technology. It involves harnessing computing power to solve problems and to deliver new and more meaningful member experiences. Will new technology be introduced?

Five Things Associations Can Learn From Amazon

YourMembership Blog

Pricing. Technology. Ideas to help you engage, empower and retain members. Associations can use this same strategic thinking and customer focus to win over members. It may just be in doing something quicker, better or making a price-point more enticing. Are there services within your association that you could package together and “sell” as a premium membership of some kind, on top of your current member type designations? Pricing.

Association Brain Food Weekly: 1.20.17

Reid All About it

How we manage our career and go about finding work has radically shifted due to emerging technologies and constantly changing economic conditions. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

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Joint Membership: The “Special Sauce” for Chapter Relations

Associations Now

Members gain advantages too, from discounted dues to access to more programs and services. A lot of associations are connecting headquarters and local chapters on things like dues collection, membership marketing, and member services. Right now, NJSNA has about 3,500 members.

Association Brain Food Weekly: 11.8.19

Reid All About it

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then?

SCDdaily's Readings of the Week for Association Executives

SCD Group

Pricing for Engagement (Link to 3 part series) By Mariela Mcilwraith via Meeting Change. Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. Responsive websites serve the passive member.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. Hank Berkowitz, Editor-in-Chief.

Association Brain Food Weekly: 6.22.18

Reid All About it

I’ve learned over the years that identifying and prioritizing your requirements is the most important step in any technology selection process. Member Engagement or Old Baggage? There’s a member engagement channel that too many associations aren’t leveraging.