Association Brain Food Weekly: 9.3.21

The weekly list of free educational events and resources for the association community…

Women in technology. Association Women Technology Champions (AWTC) invites you to nominate one, two or three women whom you believe should be recognized for their contributions to the advancement of technology in associations. Please don’t dawdle because nominations close this coming Monday (9/6). Who’s coming to mind? Make someone’s day and nominate them right now—and that will make your day too.

Virtual conferences survey. If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Your participation will help provide valuable insight into how the role of virtual conferences has changed over the past 12-18 months. The last day to contribute is Thursday (9/9).

The Great Resignation. If colleagues are coming and going at your association, they’re part of a bigger wave of people changing jobs that economists have dubbed The Great Resignation. WBT Systems explains how your association can serve industry employers, jobseekers, professionals new to your industry, and career-downsizing professionals during this challenging time.

Volunteer learning journey. If you’re a component relations, volunteer management or governance professional, dedicate some time to Billhighway’s latest series on the volunteer learning journey. The final post explains how to determine your association’s readiness level for developing a volunteer learning journey and how to get members started on the journey.

Virtual meeting etiquette. Etiquette isn’t just for the dining room table. Achurch Consulting says etiquette is especially useful when navigating new situations, like a virtual meeting. They advise what meeting participants and organizers should do (and not do) before, during and after a virtual meeting.

Hybrid (or whatever) workforce. Your hybrid work plan for employees is not going to happen the way you planned, says Jamie Notter of Propel. Your workforce will be “variably remote—permanently’. He explains what that means and suggests a better management approach than the traditional “command and control” style.

Insights from ASAE Annual. Many conference attendees have good intentions about watching recordings of the sessions they missed. But how many ever watch more than a few? Association CEO Christina Lewellen has raised the bar. She binged the entire ASAE Annual Meeting over a weekend. Her must-read article recognizes the contributions of consultants and ASAE staff, shares advice for attendees and speakers, and recommends some standout sessions.

Strategic thinking. Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. I also love his idea for scheduling a “Challenge the Status Quo” day. He told me, “Challenge the Status Quo Day is quite useful when approached with an open mind, though many leaders cringe at the idea of it, which is not surprising.”

Quick hits

• Yes, there’s hope for you: how to stop overthinking. (Pia Callesen, Psyche)

• .. a new phishing campaign is exploiting the uncertainty about company policies related to COVID-19 vaccination policy. (Stu Sjouwerman, KnowBe4)

• For all my webinar-hosting friends and acquaintances: the ultimate checklist for webinar planning. (Mike Agron, Content Marketing Institute)

Good eats

Skip down to the list of free webinars if you prefer takeout. If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog.

• After hosting a birthday party, we ended up with lots of leftovers. I hate food waste so I came up with an idea for turning some of them into dinner. The chile con queso and pasta salad transformed into a skillet dinner with ground beef/lamb, onions, peppers (red bell, poblano, jalapeno), corn, tomatillos, garlic, spinach (lots), pinto beans and cilantro. Talk about the ideal cheese sauce!

• Another two-night meal: bluefish and blueline tilefish with coconut red curry sauce and greens. I adapted (and doubled) the original recipe by adding red and orange bell pepper, garlic, julienned collard greens, and finished it with a mix of Vietnamese coriander, Thai basil and cilantro. Served it over jasmine rice.

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Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.

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Fri 9/3 at 11:30 a.m.* – Start the Journey to Becoming a Transcendent Leader

As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. Learn about the key components of transcendent leadership, and how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. Hear about a 3-step framework to create teams that are innovative, have low turnover and maintain a high production rate without much supervision. More info/register.

Host: SOAR Community Network

*All times are Eastern Daylight Time unless otherwise noted.

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Fri 9/3 at 12 p.m. – EventTech Chat

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.

Host: Brandt Krueger, founder Event Technology Consulting

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Tue 9/7 at 2 p.m. – Meet the Secret Weapon in the Quest to Return to F2F

As companies are increasingly deciding to hold at least part of their 2021 and 2022 meetings in-person, more are turning to third-party planners who now provide even more services to ease the transition to what comes next. Learn what hidden resources are available to ease the transition back to meeting, tricks for managing risk, and how other companies are handling their first post-Covid F2F meetings. More info/register.

Host: Smart Meetings

Presenters:

• Desi Whitney, senior vice president of sourcing operations and industry relations, HPN Global
• Julie Blank, CRP, CITP, director of Strategic accounts, Brightspot Incentives & Events

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Tue 9/7 at 3:30 p.m. – 365-Day Member Communication: Re-Engaging Your Members in a Post-Covid Era

The data shows that most associations took a hit through Covid. Let’s dive into reengaging your members and lapsed members through a multi-channel communications approach. We’ll discuss using different approaches for new members, existing members, veteran members and members who left. Let’s renew buy-in from your volunteers and staff with an action plan for growth. More info/register.

Host: Grype

Presenter: Scott Oser, founder, Scott Oser & Associates

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Wed 9/8 at 12 p.m. – Experience Design Summit: Rethinking the Attendee Journey

After 18 long months of being relegated to virtual events, the event industry is beginning to show signs of recovery with in-person events returning to select regions. Hear from a 3-hour lineup of leading experience design experts who are eager to discuss what those events will look like and how we can design event experiences for audiences that have been starved of face-to-face interaction. More info/register.

Host: Event MB

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Wed 9/8 at 1 p.m. – #ExpoChat on Twitter

ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.

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Wed 9/8 at 3 p.m. – How to Use Data to Support Your Strategic Goals

From the top down, it can be difficult for various levels of an association to make sure they’re all speaking the same language and working towards the same goals. The quickest way to lessen the gap is with data. Learn how to get all levels of your association to speak the same language, come up with agreed upon metrics that everyone understands, arm staff with all the data they need to make decision that support your goals, and give your board and execs a snapshot visualization of your data. 1 CAE credit. More info/register.

Host: Association Analytics

Presenters:

• Julie Sciullo, CEO, Association Analytics
• David DeLorenzo, COO, Association Analytics

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Wed 9/8 at 3 p.m. – Becoming the Netflix for Your Association Members

Associations succeed when they inform, educate and inspire their members. Netflix is a great example of how focusing on content, use experience and value, combine to grow engagement, revenue and renewals. There is so much to learn from the Netflix model that gives us insight into how each association can transform their website and content into being the “Netflix” for your category and members. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Dan Stevens, President, WorkerBee.tv
• Eric O’Connor, Chief Growth Officer, American Association of Nurse Anesthetists

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Wed 9/8 at 7 p.m. – 5 Reasons Business Owners Are Investing Millions in Crypto Currency

Cryptocurrency is built on top of Blockchain technology. This new technology has vastly improved efficiency in nearly every industry. Throughout history efficiency has always won. Although the technology is itself in pre-adoption, learn why businesses, organizations and governments are investing millions of dollars into the technology. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenters:

• Austin McHenry, Crypto Practice Leader, UST
• Corey Glaze, Chief Product Officer, Tern

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Thu 9/9 at 10 a.m. – Are Associations Ready For Hybrid Events

Are associations ready to take on hybrid events, or are the barriers just too big? Hear the findings from the research study conducted in June with more than 124 US and UK-based association event planners. Find out what bottom line impact virtual events have had on associations, the current uptake of hybrid events, what models and pricing strategies associations are considering for hybrid events, and new challenges and opportunities hybrid can bring to associations and their post Covid-growth strategy. More info/register.

Host: Eventsforce

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Thu 9/9 at 11 a.m. – Data Analytics for Trade Associations: What’s Possible in 2022

The reporting and analytics needs of associations that have organizations as members, rather than just individuals, are especially demanding. Extracting insights from the vast amounts of member data contained in different software systems is made both more difficult and more important by the additional layer(s) of complexity created by the fact that members are groups of individuals. Rebecca spends her days helping associations meet unique needs and solve specific challenges with data and analytics and will provide a series of examples from the trade associations and similarly structured associations she has worked with. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Rebecca Duff, Director, Client Success at Gravitate Solutions

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Thu 9/9 at 11 a.m. – Beyond Books & Journals: The Wild World of Content Formats

Articles and ebooks may still be the dominant format in which research is communicated, but different formats are more and more often being used to supplement, replace or expand beyond these artifacts. Learn about other types of content that are on the rise in scholarly and professional publishing, like gray literature, videos, alternate article versions and more. Explore formats that are gaining traction in adjacent industries, and how those innovations might affect future development. More info/register.

Host: Silverchair

Presenters:

• Todd Carpenter, Executive Director, National Information Standards Organization
• Hannah Heckner, Product Strategist, Silverchair
• Rebekah Stacha, Assistant Director, Technical Publications, Society of Petroleum Engineers
• Dawit Tegbaru, Editorial Manager, Knowledge Futures Group

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Thu 9/9 at 11 a.m. – Harnessing the Power of Data in Events

Now, more than ever, data is the event industry’s most valuable asset. Learn how to use insights and what you can learn from the vast amount of data and analytics from events, capture and analyze data that will provide deep insights into attendees’ behavioral patterns, what data your sponsors want and how you can deliver this in a powerful format to improve their effective leads, and how powerful data and analytics can enhance the entire event experience for all. More info/register.

Host: Virtual Events Institute

Presenters:

• Tim Gutsche, Team Lead Product Management, meetyoo conferencing GmbH
• Paul Miller, CEO, Questex
• Clive Morris, Research Director, Explori
• Mary Ann Pierce, Founder & CEO, MAP Digital

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Thu 9/9 at 1 p.m. – Learning Science: Implications for Your Learning Business

Providing education to adult lifelong learners is at the core of a learning business. But, to thrive, you must have impact—and that’s what learning science helps to guarantee. Learn about evidence-based approaches to designing and delivering educational products and services, drawing on the work of experts translating academic research into real-world implications and practices for providers such as learning businesses. More info/register.

Host: Leading Learning

Presenters:

• Jeff Cobb and Celisa Steele, co-founders of Tagoras and Leading Learning
• Brenda McLaughlin, CEO at SelfStudy

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Thu 9/9 at 1 p.m. – Hack The Mind: Using Psychology To Boost Your Fundraising

Thanks to advances in psychology, fundraisers can better make the brain’s habits work for them. Learn about the mind’s most surprising tendencies, biases and shortcuts. Find out how to employ the brain’s habits to boost your donor base and fundraising numbers. Take away a new understanding of the subtle, predictable and (often) irrational ways donors think, and concrete ways to apply these great “brain hacks” to your organization. More info/register.

Host: Kindful

Presenter: Jarrett Way, Content & Digital Marketing Manager, Mighty Citizen

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Thu 9/9 at 1 p.m. – Winning at R&R and D&I: How to Combine Recognition and Diversity & Inclusion for the Best Results

A major new study on the relationship between recognition and D&I found that integrating them creates workplace magic: better financial performance, higher employee engagement, and reciprocal success in both recognition and D&I programs. Learn how to optimize your recognition and D&I programs by combining them, and turbocharge engagement, performance, and business success. Hear about best practices for leveraging this groundbreaking approach and investigate why companies with optimized diversity, inclusion and recognition are outpacing their competitors in innovation, talent attraction and retention and brand reputation. More info/register.

Host: Human Capital Institute

Presenters: Meghan M. Biro, CEO, Talent Culture

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Thu 9/9 at 2 p.m. – Insight 2022 – What’s in Store for Meetings?

It may be only the beginning of the 4^th quarter but 2022 is right around the corner. It’s the perfect time to discuss and gather insights to plan your association’s events for 2022 and beyond. Hear insights about where we have been and where we are going in 2022 and beyond, whether your meeting is virtual, live or perhaps hybrid. 1 CAE credit. More info/register.

Host: 501Works

Presenters:

• Joe Colangelo, CEO and Co-Founder of Bear Analytics
• James Marquis, CIO, 501Works

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Thu 9/9 at 2 p.m. – Vaccine Spotlight Webinar: Understand the Science

The COVID-19 vaccines have been out for months, but some are still skeptical. Misinformation surrounds us at every turn, so returning to face-to-face events with confidence can be difficult. Learn about the science so you can understand how to move forward. 1 CMP credit. More info/register.

Host: PCMA

Presenter: Dr. Robin Patel, Director of the Infectious Diseases Research Laboratory

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Thu 9/9 at 2 p.m. – 3 Features to Look For in an Online Community Platform as an Association

Learn how advertising, networking opportunities and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. 1.5 CAE credits. More info/register.

Host: U.S. Transactions Corp.

Presenter: Ben Muscolino, President and CEO, Breezio

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Fri 9/10 at 4 p.m. – Know Your Worth: Negotiating Salary and Benefits

Learn how to think strategically, prepare a tactical plan for negotiating effective outcomes including your salary, the importance of researching the parties and objectives, how to use persuasive communication, and how to bargain for the desired outcome. This session will focus on the importance of emotional and substantive preparation before negotiating, anticipating and calibrating your interactions for an improved result, and handling deviations and various obstacles to reach a successful conclusion. More info/register (must join before registering).

Host: Fridays@4

Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC

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Tue 9/14 – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras

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Tue 9/14 at 11 a.m. – Solutions in Action

Fast-paced 10-minute presentations followed by Q&A, will show you how to be an online magnet to engage stakeholders, attract prospects, and enhance your members’ experiences. Hear great tactics and tips designed to help you run ahead of the pack. More info/register.

Host: .orgCommunity

Presenters:

• Doug Coombs, Director of Client Solutions at WorkerBee.TV
• Garrett Grant, VP Client Services, Associations Practice Lead / Accessibility Team at Velir
• John Challice, Senior Vice President of Business Development at Hum
• Joanna Pineda, CEO & Chief Troublemaker at Matrix Group
• Bryan Clark, Director of Strategic Partnerships at Matrix Group

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Tue 9/14 at 12 p.m. – Data Analytics Network

September topic: community. 1 CAE credit. More info/register.

Host: Association Analytics

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Tue 9/14 at 2 p.m. – Get Ready to Move…Your Data

The ideal time to think about how to prepare your existing data for the move is well before you choose a solution and start implementation. Discover high-value activities that can be managed internally to prepare your data for migration, including deduplication, address verification, code table cleanup, name parsing, and more. Learn about common tools that you may already have to help automate some of the process. Understand common pitfalls in the data cleanup process and find out how to avoid them. More info/register.

Host: Fíonta

Presenter: Jenifer Alonzo, Senior Salesforce Consultant, Fíonta

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Wed 9/15 – Live Review 2021

Live Review is a two-day, entirely online event that allows you to efficiently, effectively, and affordably (free is as affordable as it gets!) see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register.

Host: ReviewMyLMS / Tagoras

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Thu 9/16 at 11 a.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

• Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
• Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
• Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
• Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
• Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

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Thu 9/16 at 8 p.m. – Getting Back to Z: Rebuilding Next-Gen Membership

Back to school time in 2021 means something different for associations with student chapters. As students return to in-person education after a lengthy pause, associations are challenged to re-engage them and rebuild their pipelines of student members. Likewise, the transition from college to career has been difficult for Gen Z graduates, many who are struggling to find jobs or training and haven’t engaged in associations. Learn more about how associations are navigating this challenge and launching creative campaigns and new strategies to engage students and young professionals into membership. More info/register.

Host: Sarah Sladek, Membership Author and Strategist, Save The Associations

Presenters:

• Danielle S. Russell, CAE, Executive Director and Chief Operating Officer, Air Cadet League of Canada, Ontario Provincial Committee
• Ian D. King, MBA, Chief of Strategy and Membership, American Psychological Association
• Stephanie Follett, Director of Strategic Initiatives, American Student Dental Association
• Kait Solomon, MPS, Senior Manager of Membership Engagement, Society of Nuclear Medicine and Molecular Imaging
• Chris Beaman, CAE, Chief Communications and Partnerships Officer, Kappa Delta Pi

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Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.

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Creative Commons photo by Dorothea Oldani via Unsplash