Why Engagement Must Be Built Into the Member Experience

Associations Now

Struggling to get members engaged? When associations struggle to get members engaged, they often search for practical solutions like these, special tricks for getting members’ attention. Of course, once members do get involved, they’re more likely to stay with you.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.

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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

For associations focusing on strategically attracting new members (and keeping them engaged for the long haul), it’s important to package your tech stack for ample growth and retention. When you invest in this tech tool, you’re investing in the professional growth of your members.

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How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 6 Member Benefits that Convince Association Members to Join and Renew.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Experienced volunteers may work with new recruits to help them learn the ropes, for example.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Potential Members Are Not Hearing About Associations Anymore

Smooth The Path

When I talk to members, the vast majority say they become aware of the association because someone told them about it. Most association awareness happens because enthusiastic current members are out there promoting the association (or their chapter, or the conference).

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

With nuclear medicine and molecular imaging rapidly expanding, it’s critical that The Society of Nuclear Medicine and Molecular Imaging’s (SNMMI) members stay informed about the new therapies, devices, and drugs that are redefining the way patient care is managed. However, when surveyed, members revealed that the most significant professional challenges they face are keeping up-to-date with trends and expanding their level of expertise.

Reduce Member Anxiety with Clear Instructions

Smooth The Path

There are times when our members want an unfettered creative license to pick their path but, there are many times when our members just want to know what to do. Our members feel anxiety when they do not know where to go during a conference.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

You’re informed about members’ digital activities. Each aspect can be connected to dictate the pathways and actions triggered during a unique subscriber’s experience. You want your subscribers to feel like their experience has been tailored just for them.

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Customization capabilities and mobile-friendly access are also vital features at the core of delivering the seamless community experience your members want. Drive a Better Member Experience with Additional Modules. Objective #6 - Online Member Experience.

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9 Steps for Building Member Personas

Higher Logic

The best associations don’t just think up something to say because they know they need to keep members engaged – they use personas to help them find the most relevant, helpful information for each member. What Are Member Personas? Why Are Member Personas Important?

3 Myths: The Reasons New Members Join Associations

Smooth The Path

Why do our members join? Myth #1: Members Join for Our Benefits. Members join to go to the annual conference. Sometimes members join to gain access to a benefit , but rarely. Much more often members do not know a thing about the association when they join.

Getting Volunteer, Staff or Sponsor Engagement May Be Hard Because…

Smooth The Path

Volunteers won’t want to recruit their friends if they don’t trust the experience will be good. How big or small do association conferences make members feel? Staff won’t want to share their ideas if they don’t trust their best ideas will be respected.

Who is Solving the Member Engagement Problem?

Smooth The Path

“Who is helping to solve the member engagement problem?”, Many indicators point to a member engagement problem for associations. When members had more time in their days. When member attention was not so scarce. Back then, more members were more engaged.

What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

High Pressure Tactics Do Not Work, Especially for Associations

Smooth The Path

So high-pressure tactics are not so great in our everyday lives, and these tactics are also not so great for members when used by associations. Not belonging is antithetical to being a member. If anything, we want members to feel belonging. Boy, do we hate being pressured!

Marketing Automation and Artificial Intelligence (AI) Don’t Have to Be Scary. But They’re Scarily Connected.

Higher Logic

Artificial intelligence understands data: It’s a machine or system programmed to: seek patterns, learn from experience, and. AI is a concept bigger than marketing automation and used across a variety of industries (think drones, aviation systems, medical tools, recruitment screening). Engagement Marketing Customer Experience Member Experience Marketing AutomationDisclaimer: A real human wrote this post.

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We Should Value Members Who Value the Association the Most

Smooth The Path

Here’s an unpopular view: association staff should focus most on those members who value the association the most. But here’s the problem, we don’t have the resources to serve every type of member with every type of problem, often competing problems, really well.

Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

Common Trap for Association Professionals

Smooth The Path

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. Networking is one of the top values we provide our members. Some members are new, so networking is hard for them, even torture for them.

A Peek Inside Your MemberClicks Toolbox


Recruiting members, planning events, managing benefits: You have a LOT on your plate. If you could add a new, easy-to-use tool to help alleviate the headaches and give you extra time.would you?

5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report. How to Calculate Your Member Retention Rate. ME = Members at the end of a time period.

Make Newbies Feel Welcome!

Association Success

How to give new members a golden first experience and learn from their feedback. Making new members feel welcome at your association’s events is a smart investment of resources. Will it cost more to organize an onboarding program to your events now, or replace the member who won’t return because they had a negative first experience? Some suggestions to help engage newbies include: Offer new member receptions at in-person events.

Association Brain Food Weekly: 5.10.19

Reid All About it

He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Some associations are experimenting with a membership model that includes free online education.

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What to include in your membership marketing plan

Optimist Consulting

For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Social media: Go where your members are. Online: Via your organisation’s website and online member-only community groups you set up.

How technology can improve your association’s value prop


Keeping members around long-term by continuously providing value. . If members think your organization provides too little value, they’re not likely to renew. Keeping members around year after year means continually providing them with value. Consider the member journey.

Thanksgiving for associations: 5 ways to show your members you appreciate them

Nimble AMS

Everyone likes to be appreciated, and your members are no exception. Your association wouldn’t be an association without members. The season of gratitude is the perfect time to consider how you can make your members feel more appreciated. Ask members to get more involved.

Daily Buzz: Optimize Your Online Member Application

Associations Now

But, on the other hand, because of the valuable information an application holds, it can be OK to make it longer than usual in the name of improving the member experience, says Colleen Bottorff on the MemberClicks blog.

Three Ideas to Ramp Up Digital Member Engagement

Associations Now

Associations pros frequently cite member engagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. He suggests three areas where associations can focus on digital engagement this year: Member portals.

Design Thinking: A Team Sport Your Association is Ready to Play


In a previous post , we encouraged associations to apply Design Thinking to improve non-dues revenue opportunities as well as the experience and engagement of members. Your organization will become more inclusive of employees and members in the discussion and decision process.

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Daily Buzz: Create an Online Community Leader Program

Associations Now

To get members motivated, recruit community leaders. One way to do it: Recruit community leaders to lead and monitor discussions or contribute content. " @JeanetteGass is a young association professional with wise words for engaging your young members and staff!

Top Tips From 2018 Membership Hacks

Associations Now

In the weekly Membership Hack column, we share the little ways that associations save time, money, and resources while delivering value to members all year long. Savvier member recruitment. But you don’t need a major retail event or sports month to recruit prospects.

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?

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Association Brain Food Weekly: 2.8.16

Reid All About it

Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.

Five things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. Recruiting top notch employees. Delivering member services more efficiently.

Four things to consider when choosing new association management software

Nimble AMS

The AMS you choose today impacts the next generation of staff and members. As your association grows and your member programs advance, it’s time to look at new technology to support your evolving needs. Recruiting top notch employees. Delivering member services more efficiently.