How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

Intentionally Designing Member Experiences

Smooth The Path

If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.

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Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.

How to develop your association’s strategy for an engaging member experience

Nimble AMS

Your members expect highly personalized and engaging experiences with your association. Here are some important things to consider in your strategy. Want to make sure your members stick around? But the truth is that your members are also consumers. experience?you’re?delivering

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles.

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How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

We develop memories surrounding the people, the experiences, and the things we learn. This engagement produces things like higher retention, increased member satisfaction, and a larger membership. Maybe you’re struggling with: Retaining and recruiting more members.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

How to Start a Mentoring Program People Want to Participate In

Higher Logic

Your association is the perfect place to connect members with the perfect mentor or mentee. In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit.

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Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 6 Member Benefits that Convince Association Members to Join and Renew.

How the Computer in Your Pocket Has Changed Event Attendee Behavior

Socious

Conference Management Mobile Strategy Event App Member Experience“There is no reason anyone would want a computer in their home.”. What a spectacularly incorrect statement.

Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Welcome new members, they are scared. Related: Members want to be seen.

10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. Webinar | Think Bigger: Your Customer Community Strategy Could Be Doing More. Watch | Member Focused Events.

5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

Members Want to Be Seen

Smooth The Path

The technology will keep getting better, but for now, the experience is lacking. Associations are better positioned than just about any other organization to fulfill our member’s need to be seen. Our members are self-centered [that is okay, we all are!].

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Benefits of Community for Community Members. 17% have an approved community strategy.

The Importance of Language for Your Community

Higher Logic

Once again, knowledge of a community language helps people feel like they are an integral part of the group, fostering a stronger sense of member or customer loyalty. Disney refers to all of their staff as cast members and their engineers as “Imagineers.”

4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Customer Engagement Content Strategy Marketing Strategy Member ExperienceAuthor Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

Going Beyond Members’ Expectations

Smooth The Path

Members want each association transaction to be as seamless as ordering from Amazon is. Members expect this. If your systems are clunky for members, it is time for a modern, easily updateable system. You need time to create experiences that surprise and delight them.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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Not Fitting in is Awkward for Many Members

Smooth The Path

Participating in a conference or chapter event or the board meeting or video chat for the first time can be anxiety producing for members. As you onboard your new members think about how to prepare them to fit in. Do your members wear suits every day except Hawaiian shirt Friday?

The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.

2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Good news: Four association experts sat down to share their favorite trends and lessons learned from the newly rebranded ASAE Technology Exploration Conference (TEC) and their valuable conversation can help guide your association’s 2020 planning strategy for success.

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5 Factors that Can Make or Break Your Association Website Redesign

Socious

Marketing Strategy SEO Association Management Services Member ExperienceThere was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

What You Notice Can Help You Radically Improve Your Association

Smooth The Path

Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more. Our members do the same. Related: New Member Engagement Study [free report].

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Work to Network

Smooth The Path

We share the experience. Improve the member experience with curated networking. Association Strategy Member Experience conference connect curated networking member engagement member experience networking situational networking

Study Holds Key to Association Member Engagement

Smooth The Path

For the last year, I have been saying that members who engage with the association within the first 3 days to 3 weeks of joining become more engaged through the life of their membership. I have been shouting this from the rooftops because members have told me this in interview after interview.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

Why New Members Actually Join

Smooth The Path

We think new members join for the professional development and networking, but a new member joins for one of these reasons: They believe in the cause. Someone they respect is a member. They know someone who is getting a lot out of being a member.