How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Learn how to enhance and elevate the event experience for your members. The post How to turn your members events into great member experiences appeared first on YourMembership.

Intentionally Designing Member Experiences

Smooth The Path

If you have ever had the experience of attending a meeting, conference or session where you saw the other participants respond enthusiastically, only to try that very same thing back on your home turf and get a lukewarm response you’ll know what I mean. Experiences are not a moment in time.

Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else.

Don’t Be Led Astray From Protecting the Member Experience

Associations Now

Businesses that deliver a cluttered customer experience have likely fallen victim to short-sighted temptations. Associations can avoid the same fate by fending off the forces that put other goals ahead of member needs. And that the association itself belongs to the members , anyway.

The Psychology of Color in Marketing and Branding for Your Association

Socious

Association Marketing Strategy Member ExperienceWhat color is your association’s logo? Was it something that was inherited from your founding or did you recently rebrand?

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

Magical experiences are earned on the other side of diligent courage and execution. Identify what you need to deliver the member experience you want, and learn how to make the data work for you. Resource: 6 Member Benefits that Convince Association Members to Join and Renew.

39 Online Community Stats You Should Know in 2019

Higher Logic

The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Benefits of Community for Community Members. 17% have an approved community strategy.

Find a Bureaucracy and Uncover Customer Service Opportunities

Smooth The Path

But our members see it. What Every CEO Needs to Know About Member Engagement. Debugging Your MembersExperience. What is the job of the IRS? It is to collect taxes to fund the work of the US government.

The Importance of Language for Your Community

Higher Logic

Once again, knowledge of a community language helps people feel like they are an integral part of the group, fostering a stronger sense of member or customer loyalty. Disney refers to all of their staff as cast members and their engineers as “Imagineers.”

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. Because of her efforts a handful, or more, new members join each year. Many of the members Arlene refers, rise to volunteer leadership roles. Like the members she refers, Arlene is no stranger to volunteering.

4 Ways to Use Nostalgia to Grab Your Customers’ or Members’ Attention

Socious

Customer Engagement Content Strategy Marketing Strategy Member ExperienceAuthor Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again.

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. The better the experience, the more likely you are to talk about it (cue the FOMO ).

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5 Unexpectedly Thoughtful Ways to Thank Your Association’s Volunteers

Higher Logic

Change your member’s profile photos to show a special banner, such as MVP, so it’s clear that your volunteers are some of the most valuable members of your association. Add a permanent, rotating leadership role or board member position for your volunteers.

What Burning Man's 10 Principles Can Teach You About Building Community

Higher Logic

Whether you’re a community builder or a community member, online or in person, I truly believe we could all stand to learn a thing (or ten) from how the Burning Man community operates. Each member has something unique to offer. Are you treating your members like real people?

5 Factors that Can Make or Break Your Association Website Redesign

Socious

Marketing Strategy SEO Association Management Services Member ExperienceThere was wood everywhere. Paper on the floor, nails on what was left of the counter, and a paint-splattered drop cloth was all that protected the kitchen tile. It was a mess.

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Things We Should Not Have to Tell Members (But We Do)

Smooth The Path

Sometimes we have to tell people things we do not think we should have to say to them: The vibrant association is dynamic because members like you tell professionals like you all about the association. Welcome new members, they are scared. Related: Members want to be seen.

Members Want to Be Seen

Smooth The Path

The technology will keep getting better, but for now, the experience is lacking. Associations are better positioned than just about any other organization to fulfill our member’s need to be seen. Our members are self-centered [that is okay, we all are!].

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When revealed, it’s actually quite a useful way to give members a more personalized, tailored, helpful experience.

Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? For companies, it is the foundation of every experience. Purpose – what is it?

Not Fitting in is Awkward for Many Members

Smooth The Path

Participating in a conference or chapter event or the board meeting or video chat for the first time can be anxiety producing for members. As you onboard your new members think about how to prepare them to fit in. Do your members wear suits every day except Hawaiian shirt Friday?

4 Steps to Create Your Omnichannel Engagement Strategy

Higher Logic

And it comes down to making members feel like regulars in a quickly-evolving digital world. Norms are changing, and members expect the same thing, a personalized experience, from you too. What's the best way to create that personal encounter for members? Segment members.

Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You have more engagement with your customers/members. You can protect your members’ data.

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4 key takeaways from ASAE’s Membership Marketing & Communications Conference.

YourMembership Blog

During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies.

Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

For example, when a new member joins your association, your AMS shoots that piece of data over to integrated software. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). If it’s the latter, it’s time to reshape your strategy.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

In our digital age, online advertising is the best way to get your content and sponsors’ content in front of your member or donor base. If you can offer targeted advertising capabilities to advertisers, displaying certain ads based on members’ data , they’ll love it.

Study: Where Associations’ Tech Strategies Are Succeeding—and Falling Short

Associations Now

While members have high opinions of associations’ technology, staff doesn’t feel quite the same way—with long-term concerns a big factor why, according to a Community Brands study. A few key pain points highlighted by the report: Members approve of the tech more than staff does.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Instead, think of t hese points as guidelines as you’re crafting your member experience , so you can do personalization well.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

How to Improve First-Year Member Retention

Higher Logic

It’s vital to growth and sustainability as well as the success of new member acquisition campaigns. Because how valuable are new members if they stay for just one year? That’s what many new association members do. That’s a big hit to your growth strategy.

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The Most Frustrating Thing New Members Do

Smooth The Path

One of the most frustrating dynamics for association staff is noticing that some members join but then never take another single action. You may be surprised to learn this super frustrating for new members as well. Members join with the intention of engaging.

An Introvert’s Guide to Growing a Private Online Community

Higher Logic

It may be a challenge for introverts to share their personality online, but that’s often what keeps members coming back. It’s fun to get to know other community members, especially the manager. Your workload will be more balanced and you’ll be more effective at connecting with members.

What Do Vanity Metrics Have to Do with Marketing Automation Goals?

Higher Logic

Marketing automation is more than just email, but it’s shortsighted to say email isn’t a big part of your overall strategy. Focus on improving email fundamentals as part of your automated campaign strategy. Engagement Marketing Member Experience Email Marketing Marketing Automation

5 Ways You Know It’s Time to Grow Your Community Management Team

Higher Logic

And if your team can’t keep up with member and program needs, then your community won’t be effective at generating results. Supportive board members. They’ll contribute where needed, creating a strong skillset with which you can engage members.

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5 Marketing Automation Features You Need to Start Using Today

Higher Logic

Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features. Energize your marketing automation strategy with these features. Additionally, you’ll be able to track member or prospect engagement and even automatically add subscribers that visit specific parts of your site to automated campaigns. Engagement Marketing Member Experience Marketing Automation

What You Notice Can Help You Radically Improve Your Association

Smooth The Path

Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more. Our members do the same. Related: New Member Engagement Study [free report].

Work to Network

Smooth The Path

We share the experience. Improve the member experience with curated networking. Association Strategy Member Experience conference connect curated networking member engagement member experience networking situational networking

Free Membership Might Actually Discourage Membership

Smooth The Path

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. There are bushels of resources just like this for members.

The Psychology of Color in Marketing and Branding for Your Association

Socious

This post won’t tell you what colors to choose for your website or logo because that depends on your association, its members, and the brand atmosphere you want to create. Age, experience, and culture all affect our perceptions of colors and what they mean to us. Experience.