Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience.

Association Management Systems (AMS): 5 Software Strategies

Higher Logic

Your association provides your members with many different opportunities to develop as professionals and grow in their careers. But to do this effectively, you need to have a system in place for gathering, organizing, and accessing the member information that provides you with insight into their goals and preferences: an association management system, or an AMS. Create comprehensive member profiles. Apply early bird and other member discounts.

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4 Reasons You Should Integrate Your Learning Management System and Community [Case Study]

Higher Logic

The American Gear Manufacturing Association (AGMA), a trade association with about 500 member companies of various sizes, recognized that its members were facing these types of challenges, so it jumped to fill the gap. To provide its members with access to the education and training they needed in a useable, relevant way, AGMA invested in Higher Logic’s Learning Management System (LMS). Meeting Members’ Needs Through Education and Connection.

Association Trend Watch: Member Experiences

Smooth The Path

The world is moving toward experiences … are associations focusing enough on member experiences? But what we are building with artificial reality is an internet of experiences.” Virtual reality, I hear, is far better when you experience it with someone else. With virtual reality or mixed reality as the delivery system we will move the internet from one of information to one of experiences. We used to focus on member benefits.

6 Key Features of the Best Learning Management Systems

Higher Logic

And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. These DOA systems are the ones that haven’t met the demands of technology and learners. To make sure that your association has the best learning management system to educate members and provide valuable skills development, you need to avoid purchasing an LMS that’s DOA. Position Your Association’s eLearning as a Key Member Benefit.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Socious

Training Membership Management Software AMS Software Member ExperienceHow many times have you heard someone say that they want to make a difference? Nurses, doctors, teachers, charity workers, and professionals from all generations long to love their work and make a difference in other people’s lives. It’s one of the most pervasive aspirations in our society, and its one that many people struggle to fulfill. That brings us to the topic of you. How lucky are you?

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Personalize your members’ experience throughout their career journey

Nimble AMS

The critical role personalization plays in member engagement and loyalty. Members expect a personalized experience with your association. Here are three ways to give them the experience they expect. We’ve all come to expect highly personalized online experiences like those of Amazon and Netflix. The findings show that members are interested in receiving personalized content from their associations. Consider what your members want. members?of

How Associations Can Improve The Member Experience Through Technology

Nimble AMS

Three technology innovations associations should embrace for a better member experience. How can your association deliver the experience your members have come to expect? The study found that 59 percent of consumers say companies need cutting edge digital experiences to keep their business. As a member-based organization, how can your association go about embracing innovation? They provide highly-personalized experiences that we’ve all come to expect.

How to develop your association’s strategy for an engaging member experience

Nimble AMS

Your members expect highly personalized and engaging experiences with your association. Want to make sure your members stick around? Consider these tips for creating a member experience that rivals that of today’s leading for-profit companies. The Salesforce State of the Connected Customer report shows that more than 50 percent of consumers have stopped buying from a company altogether because a competitor beat them on customer experience. experience?you’re?delivering

Add More Feeling To Your Member Communications

Smooth The Path

No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. And try some more expressive words, so members know how adorably lovable they are.

6 Compelling Reasons to Consolidate Your Association’s Technology Systems

Socious

You’re working to improve your members’ lives or make meaningful social and legislative changes. So to be as effective as possible, they buy association-specific software systems. Each association software system you purchase comes with its own price tag and often needs to be hooked to your other systems through integrations, which can cause problems with data and support. You only have one system to pay for and it usually includes every module in a single price.

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10 Ways to Learn with Higher Logic

Higher Logic

From marketing automation to customer experience to all things community, happy learning with Higher Logic! This delivery method eliminates the need for travel and the additional expense and time out of the office associated with it, while still providing a high quality, live, instructor-led interactive learning experience. For example, in under two minutes each, you can get a great visual lesson on the following topics: Watch | Member Retention Strategy.

5 Tips for Implementing an LMS to Increase Productivity

Higher Logic

One of the main functions of an association is facilitating the professional development of your members. This could mean providing networking opportunities ( maybe through an online member community ), posting job openings, and even providing continuing education (CE) programs.

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Add More Feeling into Your Member Communications

Smooth The Path

No matter the delivery system (text, email, web copy), straight text misses all the feeling, and the flat copy delivers a blah member experience at best or misunderstandings at worst. And try some more expressive words, so members know how adorably lovable they are.

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. eLearning Industry News + Trends Member Engagement + Retention Product Information elearning learning management system LMS member engagement member experience online learning professional development professional education video based learning video content

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7 lucky reasons to attend Xperience 2017.

YourMembership Blog

Career Centers eLearning Industry News + Trends Member Engagement + Retention Membership Management Product Information Revenue Solutions Social Media and Business Trends Thought Leaders association career center association industry association leaders association management software disney world learning management system member engagement member experience orlando destinations professional education st.

How Associations Are Using Community to Support Their Members During COVID-19

Higher Logic

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Webinar Recap: Attracting Young Professionals to Your Association

Higher Logic

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development.

Communicating member value: Features vs.?benefits

Nimble AMS

“I don’t need to increase retention rates or recruit new members.” – said no association professional ever. Most association are focused on improving member retention and increasing membership , even when membership times are good. And, members agree. member value.?How

How to make your association’s data talk

Nimble AMS

It can give you deep insights that help your organization make more informed decisions and drive a better experience for your members. It’s nearly impossible to remember to update member data that’s hanging out in spreadsheets and various systems every time something changes.

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Is Your Association Providing a Quality Digital Experience?

Protech

Yet, some organizations can lag in developing the technologies they need to provide a satisfying digital experience for their customers. . The digital customer experience is a c ombination of all your association’s digital interactions. What is the Member Journey Loop? .

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2020 Association Tech: 3 Expert Tips to Guide Your Planning

Higher Logic

Kunal Johar, Chief Technology Officer at OpenWater, says that “Systems are moving from systems of record to systems of action.” Dedicate time and resources to supporting your membership by tapping into the data you already have to make decisions for future systems.

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Are You Worried About Appearing Tone-Deaf?

Smooth The Path

We write emails to our members. It is hard to strike the right tone in every single communication with every member. Pick an engaged member that you are friendly with. One other thing, this is an excellent time to check all the emails that your systems automatically send.

6 signs your association needs a new membership management system

Nimble AMS

If you don’t put in place a solid system as your organization grows to the next level, it becomes more difficult to accommodate the evolving needs of members. And if you aren’t responsive to members during periods of growth, you stand to lose them when it’s time to renew their membership. With these challenges in mind, here are six signs that it’s time for a new membership management system. Sign #1: Your members’ expectations are increasing.

The Member Journey Has Changed: Are You Changing With It?

Higher Logic

A member’s experience with your association or nonprofit used to look different. Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago. Your prospective members expect that your organization has transformed digitally just like all the other companies and brands they interact with. Experience.

Creating a Winning Member Re-engagement Campaign

Nimble AMS

Lapsed members. There’s always an opportunity to re-engage lapsed members. How to re-engage lapsed association members. First, understand lapsed members. Combined, “became too costly” and “providing little value” really put members at risk for non-renewal.??Do

How Engagement Tools Improve Association Event Management

Higher Logic

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Building on that reputation can help you retain members and ignite interest in upcoming events.

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Nimble AMS introduces integrations with learning management systems that help power association growth

Nimble AMS

Reducing manual burden for association staff while providing a great member experience online. Did you know 85 percent of members want their association to provide continuing education opportunities, making it the most important benefit of membership*?

Going Beyond Members’ Expectations

Smooth The Path

She finds the membership application online, types in her email address, and the system populates her name. The system knows her maiden name. ” Members want each association transaction to be as seamless as ordering from Amazon is. Members expect this.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Have you ever had this experience? An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. When you abandoned the purchasing process, you prompted a marketing automation rule they had created that said, “If a customer puts an item in the cart and a certain amount of time passes without the transaction being completed, then send them this email reminding them to buy,” further prompting the system to send you an email.

Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew

Higher Logic

Here are six member benefit ideas that should do the trick. Members-Only Job Boards. Partner with major employers and experts in your field to create job boards for your members. Keep job postings open to the public to entice prospects, but make the application available to members only. This creates a public-facing benefit that helps potential members find you while also providing a compelling reason to join. Professional experience.

5 Marketing Automation Features You Need to Start Using Today

Higher Logic

Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features. Additionally, you’ll be able to track member or prospect engagement and even automatically add subscribers that visit specific parts of your site to automated campaigns. What it does: A/B testing is your chance to experiment with the content and design of emails in your workflow – your landing pages, your ads, you name it.

Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). Your future success is dependent upon building effective relationships across generational lines, so if you want to know how to attract and retain younger members (or employees), ask yourself: Am I doing what younger generations actually want , or just what I think they want?

Long-Time Members Really Dislike This

Smooth The Path

Long-time members consider their long-time-ness to be a badge of honor too. When a long-time member lapses and the association only acknowledges their most recent join date – that frustrates them. Even worse is when the system inadvertently treats a long-time member like a new member upon rejoining. . Members want us to know them. They want us to value their longevity, but that is difficult even with just a few hundred members.

New opportunities to engage with your members – even after a year of disruption

Nimble AMS

As if keeping up with member interests and expectations weren’t challenging enough, 2020 came along and it was like the ground shifted. Nearly every aspect of members’ lives have been disrupted in some way. Many members have become more engaged with their associations.

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How Members’ Website Expectations Have Changed (And How You Can Keep Up)

Higher Logic

It needs to meet and adapt to your members evolving and increasingly particular needs. Here are six ways that your members’ website expectations have changed in just the last few years and how you can keep up. It’s normal, which makes it an unconscious expectation for your members. How to Personalize the Online Member Experience. To do so, choose a content management system (CMS) that integrates with your AMS and online community software.

Integrate for Success: 3 Sweet Results of AMS Integrations

Higher Logic

For example, when a new member joins your association, your AMS shoots that piece of data over to integrated software. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It means you’re tracking your members’ activity with your organization across the board. The wheel is moving toward a better member experience.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. However, as your association continues to grow, consider reviewing your software and upgrading to a more fleshed out and robust association management software (AMS) system to help manage the increase of data. What is an AMS system? The best AMS system solutions will offer your association: Event management tools.

3 Reasons Why Online Mentoring Programs Attract New Members

Higher Logic

Answer 1: Not gaining new members. Answer 2: Figuring out how and where to acquire new members. They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. So how can you lose less sleep and attract new members to your association? Online mentoring programs help attract new members from three key demographics in different ways.