Smooth The Path

MARCH 8, 2016

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. The post Before You Go To Your Go-To Member Insight Methodology appeared first on Smooth The Path.

Member Insights 60

Member Insights Member Research Survey Project 60

Smooth The Path

APRIL 7, 2016

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.

Member Insights 60

Member Insights Member Research Survey Report 60

Smooth The Path

JUNE 19, 2016

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do.

Member Research 68

Member Research Survey Project Education 68

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Member Insights Association Value 104

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

FEBRUARY 20, 2020

.” There’s no sense in spending weeks fixing the registration process if just one member out of thousands feels that way. So how do you know if one person’s feedback represents an army of like-minded members? Each qualitative research project yields hundreds if not thousands of opinions.

System 103

System Process Project Member Insights 103

Smooth The Path

MAY 23, 2017

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress. Let’s see what happens.

Project 89

Project Conference Strategy Member Engagement 89