Before You Go To Your Go-To Member Insight Methodology

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Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. Consider what the methodology is best at doing.

Helping Members Answer the Questions that Matter Most

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There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do.

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What Member Feedback to Keep, and What to Toss

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Often from the board, sometimes from members, periodically from volunteers, and maybe from staff. We want to be responsive to our members, but wouldn’t it be great if we knew if the feedback was correct or not? Not every view is shared by every member.

Members Who Share Their Opinions Expect Action (here is what we are going to do!)

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Our members won’t want to give 45-minutes to hour of their time for an interview is a common worry among many association executives. But I find that members actually do. The good news is these are exactly the members we most need to talk to. Members want to be heard.

Is it Day 1 or Day 2 for Associations?

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True customer (member) obsession and high-velocity decision making are the most critical but also the most difficult for associations. Think about your members. Think about your best members. Not board members but regular members who are highly engaged.

Our Members Are Not Crazy

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Members don’t take the time to understand their benefits. The board president has us running after his pet project. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members.

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

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What else should the association do to support members during these extremely challenging times? With this in mind they decided to test out a qualitative research methodology as input to this strategic planning process. Listening to members.

Engaging Not New or Long, But Medium-Time Members with Your Association

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While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Related: How new members are prompted to engage. The new member engagement rule of three.