Remove Member Insights Remove Member Research Remove Project Remove Strategy
article thumbnail

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

article thumbnail

Is it Day 1 or Day 2 for Associations?

Smooth The Path

We can change the organization’s strategy. We can develop offerings members love. We can attract high-quality members with our improved marketing. But, you think it is important so I am not going to hold up the project’s progress. It is Day 1 for the associations who know the answers to these questions.

Project 89
article thumbnail

Overcoming Association Change Fatigue

Smooth The Path

They are tired of starting conversations or projects and never seeing them through to the end. They may be tired of all the change. They may be tired of the endless fire drills. They may be tired of believing in false promises. They may be tired of hoping. There is a prevailing been-there-done-that feeling. How do you deal with this?

Project 60