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Before You Go To Your Go-To Member Insight Methodology

Smooth The Path

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Related posts: Why Survey Monkey is dangerous. Beware of one question surveys for associations. Why no member survey may be better than one member survey.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? Related posts: The members we should focus on.

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Helping Members Answer the Questions that Matter Most

Smooth The Path

There’s an interesting dance that happens with member research. We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Qualitative member research methods do. Related: Please ask members.

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.

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Our Members Are Not Crazy

Smooth The Path

Members don’t take the time to understand their benefits. The board president has us running after his pet project. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The conference volunteer is not doing her job.

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