Announcing an Entirely New Methodology for Member Research
Smooth The Path
JANUARY 28, 2020
The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You may have noticed that fewer members are answering your surveys.