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Maximizing Member Insights with Google Analytics Events

AMR Management Services

We’ve asked, “Are Associations Still Relevant in a Digital World,” because in the age of digital transformation, data-driven insights have become a cornerstone for organizations seeking to understand their audience better and enhance their offerings.

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Why your organization needs to reinvest in the state of its member data

Nimble AMS

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. It could be as simple as an organization is yet to set any goals, visions, or KPIs for its data.

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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

Board members may: Remember the good old days and want to return the association to that time. Come from a few enormous organizations with extensive resources. Be much more advanced in their careers than the average member. Feel more connected than most members. A member research study to consider.

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Online communities 101: The benefits of leveraging an online community platform

Nimble AMS

According to the latest Community Brands research, 52% of association professionals use an online member community but only 14% rate their use of the platform as excellent. Why should your member-based organization leverage an online community to engage your members?

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. What do you do?

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. In addition to developing new tools, the department will look at ways to draw new members to the organization. “We

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3 questions to ask during demos at Chicago AMS Fest

Nimble AMS

Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. How to find the right AMS for your association at AMS Fest 2023 T o help you find the right AMS for your organization , here are three questions to ask vendors at AMS Fest 2023 : 1. Online community platform.

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