Our Point of View is Not Our Members’ Point of View
Smooth The Path
APRIL 5, 2018
We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. But, our members may not see any value because the association is not solving the problem they have right now. Members see three precious days out of the office, away from their families.