Our Point of View is Not Our Members’ Point of View

Smooth The Path

We may think membership is economically priced. Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. But, our members may not see any value because the association is not solving the problem they have right now. Members see three precious days out of the office, away from their families.

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What We Can Do to Get Members to Rave About the Association

Smooth The Path

We don’t love them because they are the lowest price. For associations who want raving fans not just satisfied members think about all the things your very favorite go-to’s do. What else can we do to get members to rave about our association? Related posts: The members we should focus on. We should value the members who value the association the most. Member culture: setting the tone for better learning, engagement and connection.

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Association Brain Food Weekly: 6.6.16

Reid All About it

If you’re in North Carolina, here’s an opportunity to deepen your knowledge of association management and feel recharged about your profession, all at a price your budget can afford. Join AENC affiliate members to discuss: How are you marketing your company and/or yourself? – Best Practices: Using Digital Metrics to Gain Member Insight.

Association Brain Food Weekly: 3.22.19

Reid All About it

Your new member onboarding shouldn’t just be show and tell , says Billhighway. They suggest working with your chapters on an onboarding plan that helps you learn about new members’ needs, introduce them to the chapter and association, and guide them onto the most relevant membership path. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time.