Reid All About it

JUNE 11, 2021

I’ll be happy to feature it as long as it’s not too product centric. Vasan Selliah, Member Insight and Engagement Manager, CSAE. Beth Arritt, Product Marketing Manager, Higher Logic. Creating Innovative New Classes, Certifications & Association Products That Wow Members — and Your Board.

Certificate 322

Certificate Technology Communications Revenue 322

Reid All About it

MAY 27, 2016

Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. – Overview: Using Digital Metrics to Gain Member Insight. Info/register. Presenter: Chris Cichon, Marketing, Boomerang.

North Carolina 150

North Carolina Raleigh millennials Tips 150

Reid All About it

OCTOBER 13, 2017

I’ll be happy to feature it as long as it’s not too product-centric. – Using Marketing Automation for Greater Member Insight. Not to fear however, you can compile the overwhelming amount of data into one place and allow your association to more deeply connect with users and gain member insight. 1 CMP credit.

DC 150

DC Washington Content Tools 150

Smooth The Path

APRIL 7, 2016

If it is put into the new product process the submitter knows why, when and how. How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. Related posts: The members we should focus on.

Member Insights 60

Member Insights Member Research Survey Report 60

Reid All About it

JUNE 3, 2016

Please send me (by Twitter or email ) the link to information about your webinar before Thursday, and I’ll be happy to include it in the following week’s list—as long as it’s not a product-centric webinar, sorry, I try not to list those. – Best Practices: Using Digital Metrics to Gain Member Insight. Tue 6/7 at 12 p.m.

North Carolina 150

North Carolina Raleigh Marketing Conference 150

Smooth The Path

MARCH 10, 2016

Here’s an unpopular view: association staff should focus most on those members who value the association the most. They know the customers or consumers who get the most value from their products and services and they lean heavily into this group. Welcome everyone but partner with the best members.

Member Insights 60

Member Insights Innovation Industry Content 60

Smooth The Path

FEBRUARY 17, 2016

We’re focused on launching a product to bring revenue into the association, the problem is this may not be a product our members find of value. They focus even more on what is best for the association and not on what is best for members. We hope the new offering will save us.

Directory 60

Directory Innovation Survey Project 60

Reid All About it

MARCH 22, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tue 3/26 at 8:30 a.m.* – Improving Member Engagement (Coffee Talk – Alexandria VA). Your focus is on your members and it can be challenging to compete for their time. good data for every stage of the member life cycle experience. More info/register.

Arlington 170

Arlington DC Washington LMS 170

Higher Logic

NOVEMBER 19, 2015

It has an 80% peer-to-pee response rate, strong advocacy for its industry, daily digest emails with no option to opt out, and uses member insights for new products and services. Example : NJCPA makes sure its community and organization are intertwined. Growth matters: build trust through social capital.

Social Media 120

Social Media FAQ Boston Content 120

Smooth The Path

MAY 31, 2017

Member feedback helps the new change or product reach its fullest potential. At first, feedback may sound like criticism and criticism may seem like feedback but they are worlds apart. Feedback will help you work the kinks out of the offering. Feedback helps you iterate to make improvements.

Products 83

Products Member Insights Member Experience Innovation 83

Associations Now

MAY 28, 2013

The site and related app are the latest regulatory-focused effort by the meat association, which has assisted its members with information on rules and regulations since the 1940s. Department of Agriculture’s Public Health Information System.

Press Release 40

Press Release Sample Member Insights Industry 40

Smooth The Path

JULY 12, 2018

When the association needed a new website a member lead the refresh. A member will be developing the association’s new member onboarding program. A team of members is putting together a new product plan. Why are the members of this association willing to do this?

Innovation 74

Innovation Strategy Leadership Team 74

Smooth The Path

OCTOBER 23, 2017

Rather than feeling like I was wasting time in meetings, I felt like this productively launched my time at the organization. Whenever I started a new job, I would schedule one-hour meetings with my colleagues to learn about the organization, their job, their goals, and how I could help them.

Review 76

Review Products Member Research Member Insights 76

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? Surveys like this illustrate the point [h/t Velvet Chainsaw].

Member Research 60

Member Research Survey Conference Strategy 60

Smooth The Path

AUGUST 9, 2016

Millennials are important but I do wonder if we are talking about this generation in the most productive way? They will be our association leaders. Their participation will determine the health of our associations. Millennials are digital natives and because of that their interest in associations is greatly diminished, or is it?

millennials 60

millennials Tools Products Communications 60

Smooth The Path

DECEMBER 21, 2015

Members are very adept at articulating their problem and it is up to us to come up with the right solution. We just don’t have the same access.

Member Research 94

Member Research Survey Marketing Products 94

Smooth The Path

FEBRUARY 23, 2016

Each and every project goes through the same series of steps no matter if they are developing a product, tackling a service or user experience or even solving a big social problem (like bringing clean water to very poor rural areas around the world) and it can work for associations too. Wire frames can be created for websites and apps.

Innovation 60

Innovation Process Products Project 60

Smooth The Path

FEBRUARY 9, 2016

Once we know what their problems are, we can select one problem that is important to members but also one that we are equipped to solve. While solving the problem we may find we are innovating new programs, content, products and services. When we launch these new innovations we improve that value equation.

Innovation 60

Innovation Content Products Industry 60

Reid All About it

FEBRUARY 18, 2022

He describes how they got going in this new direction and ended up with a successful new product. I’ll be happy to feature it as long as it’s not too product-centric. But with a dash of creativity and the right product selections, you can check off all the boxes with just your furnishings and decor. Seasoned professionals.

Content 39

Content Marketing Tips Strategy 39

Reid All About it

JANUARY 13, 2023

I’m happy to feature it as long as it’s not too product-centric. Typical measures of member engagement—such as email open and click-through metrics, social media interactions and website visits—are indicators of general activity, and not necessarily true member engagement. CAE credit. 1 CAE credit. More info/register.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Matt Wasowski, New Business and Product Development, Events, SAE International. Presenters: Alyssa Peltier, Senior Manager of Event Marketing, and Brock Moreau, Product Marketing Manager, Cvent. Fri 2/11 at 12 p.m.* – Mindful Networking. More info/register.

Content 39

Content Strategy Technology Analysis 39

Association Adviser

JANUARY 20, 2017

On one side, there are iterative smaller projects that are designed to improve existing member benefits, products and services. Channeling member insights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath. Shrink the Risk. Find it at https://goo.gl/CGue2k.

Innovation 60

Innovation Project Team United States 60

Reid All About it

SEPTEMBER 13, 2019

I’ll be happy to feature it as long as it’s not product-centric. Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved member insights and reporting. good data for every stage of the member lifecycle.

DC 34

DC Washington Revenue Review 34