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Before You Go To Your Go-To Member Insight Methodology

Smooth The Path

Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Why no member survey may be better than one member survey. The post Before You Go To Your Go-To Member Insight Methodology appeared first on Smooth The Path.

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How to Make Analytics a Priority – Finally!

Association Analytics

More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. They can focus on analyzing the data for insights, not pulling all of the data together. Loyalty – data can help you understand behavior that drives the most loyalty amongst your members.

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Association Brain Food Weekly: 6.11.21

Reid All About it

Billhighway talked with Peter Houstle of Mariner Management and Christi Beatty of the Associated General Contractors of America (AGC) who are working together on AGC’s chapter benchmarking project. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Event budgets. More info/register.

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. The first option is a thank you letter explaining the process the insights will take. Related posts: The members we should focus on.

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The CEO’s Guide to Association Innovation

Association Adviser

But it’s not enough for a CEO to merely kick off the initiative by setting the goals, stating their vision, identifying a project leader and allocating the resources. Ad hoc innovative projects can be successful at associations that have not culturally embraced innovation, but they can be more painful and resource intense for staff.

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What Member Feedback to Keep, and What to Toss

Smooth The Path

.” There’s no sense in spending weeks fixing the registration process if just one member out of thousands feels that way. So how do you know if one person’s feedback represents an army of like-minded members? Each qualitative research project yields hundreds if not thousands of opinions.

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