What Association CEO’s Need to Do About Membership

Smooth The Path

CEOs have a tremendous impact on each member’s perceptions of the association, member culture, and membership metrics. Membership departments tend to focus on members or they focus on the mechanics of membership.

Common Trap for Association Professionals

Smooth The Path

” This happens all the time in association leadership because we are coming at everything with a different perspective than our members. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

We Should Value Members Who Value the Association the Most

Smooth The Path

Here’s an unpopular view: association staff should focus most on those members who value the association the most. But here’s the problem, we don’t have the resources to serve every type of member with every type of problem, often competing problems, really well.

Developing My Dream Association

Smooth The Path

If I were to build an association, I would pull the most significant insights from all of the research I have conducted. One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them.

7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

You might find that you gain a quarter of your membership in May and September but lose members in December. This data shows you what kind of content your members like and can help you decide what content strategy to pursue. How long are your members staying on board?

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Association Brain Food Weekly: 6.13.16

Reid All About it

Hear how the National Association of Tax Professionals used Google Universal Analytics to uncover insights they previously only made assumptions about, and how the American Speech-Language-Hearing Association streamlined their business processes with Google Tag Manager.

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