Association Analytics

FEBRUARY 14, 2022

As you decide which priority is the best and what deserves your resources right now, there are many things to consider – strategic alignment, ROI, organizational impact, level of complexity, time to implement, among others. Ask, “Do you want better member insights to inform strategy?” Evaluate Your Opportunity Costs.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. If members are burnt out on virtual everything, how do you convince them to make time for online education? Level up with these 15 association marketing resources—books, podcasts and blogs. Ready to Recruit & Retain Diverse Talent?

Certificate 322

Certificate Communications Technology Revenue 322

Reid All About it

APRIL 16, 2021

The weekly list of free educational events and resources for the association community…. Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Quick hits. Tamsen Webster ). Thu 4/22 at 2 p.m.

Revenue 363

Revenue Strategy Team Content 363

Smooth The Path

MAY 3, 2018

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

MARCH 10, 2016

But here’s the problem, we don’t have the resources to serve every type of member with every type of problem, often competing problems, really well. Instead we become more generic serving most members in an average sort of way. Welcome everyone but partner with the best members.

Member Insights 60

Member Insights Innovation Industry Content 60

Reid All About it

JANUARY 13, 2023

The weekly list of free educational events and resources for the association community…. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information.

Revenue 39

Revenue Education Strategy Leadership 39

Reid All About it

FEBRUARY 18, 2022

The weekly list of free educational events and resources for the association community…. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. Sending CRPs Some Love: Our Best Chapter Resources. Marketing maturity assessment. CAE credits.

Content 39

Content Marketing Tips Strategy 39