Association Analytics
FEBRUARY 14, 2022
Ask, “Do you want better member insights to inform strategy?” It can also help with recruitment as prospective employees want to understand the tools they’ll have to help them do their job. This is important because you want to explain data in a way they can understand. Illustrate how data can solve their pain points.
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.
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Higher Logic
NOVEMBER 1, 2018
This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you recruiting new volunteers or is it the same people every time?
Reid All About it
JUNE 11, 2021
Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Ready to Recruit & Retain Diverse Talent? Vasan Selliah, Member Insight and Engagement Manager, CSAE. More info/register. Host: Virtual Events Institute. Presenters: Catherine Dogra, Head of Digital Marketing, Informa Connect. 1 CAE credit.
Reid All About it
JUNE 10, 2016
To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. Hosting a virtual or hybrid event makes it possible for more people to attend, but it doesn’t mean they will. More information/registration.
Smooth The Path
JUNE 26, 2018
Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.
Smooth The Path
MAY 3, 2018
. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”
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