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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. Lifetime value – you can use data analytics to project the lifetime value (LTV) of members and you can break down the LTV by segments. This will help increase membership and revenue.

How To 169
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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

This data shows you what kind of content your members like and can help you decide what content strategy to pursue. Digging into your community data can provide you with valuable member insights, which you can use to improve your member experience. Are you over or under-staffing your events?

Report 203
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Association Brain Food Weekly: 6.11.21

Reid All About it

Loyalty strategies. She explains how for-profits are using membership strategies to develop customer loyalty. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc. Mike Frost, Co-Founder & Global Recruitment Director, Expocast. Staying away from the office.

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this interactive program, Steve provides insights and strategies to elevate decision performance.

Revenue 363
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Association Brain Food Weekly: 6.13.16

Reid All About it

To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. – Measuring: Using Digital Metrics to Gain Member Insight. . – Grow Sponsorships, Attendance and Revenue for your Virtual Conference. More information/registration. Host/presenter: Lance A.

System 150
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What Association CEO’s Need to Do About Membership

Smooth The Path

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.