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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

Board members may: Remember the good old days and want to return the association to that time. Come from a few enormous organizations with extensive resources. Be much more advanced in their careers than the average member. Board members usually are not representative of your core members, or average members, or new members.

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. We also want it to be responsive.

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Why your organization needs to reinvest in the state of its member data

Nimble AMS

However, only 37% of association professionals trust their member data enough to use it routinely and tap it for crucial decisions. Another noteworthy trend is only a quarter of professionals say they can easily join member data from various resources to create a unified member report.

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Why your association needs to adopt a data governance policy

Nimble AMS

Leveraging data helps your association gain crucial member insights about learning content and event attendance, boosting member engagement across all avenues. Additional resources: This section serves as a place for additional documentation or referenced regulations. .

Committee 117
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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Without that data, and the community filled with relationships and resources drawing members in, what do you have? If you want to follow up, send another email to confirm your hypotheses about what your members were interested in. So don’t ditch one, because they work beautifully together. Better Together.

Marketing 136
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How to Make Analytics a Priority – Finally!

Association Analytics

As you decide which priority is the best and what deserves your resources right now, there are many things to consider – strategic alignment, ROI, organizational impact, level of complexity, time to implement, among others. Ask, “Do you want better member insights to inform strategy?” Evaluate Your Opportunity Costs.

How To 169
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Association Brain Food Weekly: 4.16.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Member behavior. WBT speculates about the invisible forces affecting your members , causing irregular or new behavior, and disturbing the regular attraction between them and your association. Quick hits. Tamsen Webster ). Thu 4/22 at 2 p.m.

Revenue 363