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Announcing an Entirely New Methodology for Member Research

Smooth The Path

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?

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3 questions to ask during demos at Chicago AMS Fest

Nimble AMS

Searching for a modern AMS is a team effort—t hat’s why Chicago AMS Fest 2023 is the perfect event for your organization. A cloud-based AMS with mobile access gives staff the ability to adapt to any work situation and increases collaboration across teams. AMS Fest 2023 is an in-person event based in Chicago, focused on AMS systems.

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Association Brain Food Weekly: 4.16.21

Reid All About it

Associations are feeling the push to adopt a data-driven culture, but leaders and teams with small budgets, small staff sizes, or other resource limitations may feel challenged to gather the data and other evidence they need. Are you worried about data integrity and security now that you have a decentralized team? Fri 4/16 at 2 p.m. –

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Association Brain Food: 5.5.23

Reid All About it

Using Member Insights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Participants will brainstorm the biggest challenges that associations face today and then team up to create a pitch for an AI-fueled solution to one of those challenges.

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Association Brain Food Weekly: 6.11.21

Reid All About it

Hear about the benefits of Zoom vs. Teams environment and which carriers offer a true direct routing solution and a true native Teams environment. Presenters: Ali Niroo, CNSG Founding Member CNSG, An AppSmart Company. Vasan Selliah, Member Insight and Engagement Manager, CSAE. CAE credits. More info/register.

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How to Make Analytics a Priority – Finally!

Association Analytics

Ask, “Do you want better member insights to inform strategy?” Beyond that you can explore predictive analytics and recommendations engines (think Netflix for your members). The team at Association Analytics is here to help you make data analytics your number one priority. Illustrate how data can solve their pain points.

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Developing My Dream Association

Smooth The Path

One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan.