Smooth The Path
JANUARY 15, 2019
I conduct member research all the time, so I get direct access to the bright spots in our industry. Association Success sends a daily curated newsletter with a key feature from their own blog. Association Brain Food Weekly is a regular weekly newsletter that lists all the webinars and education coming up that week.
Eric Lanke
AUGUST 27, 2018
The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. I stopped reading their newsletters and stopped signing up for their webinars. Instead, renewal notices merely remind them to renew.
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Smooth The Path
AUGUST 30, 2016
Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable member insights but why does. Think of all the member research you have done whether it is analyzing the data or conducting surveys. 76% of our members renew but, only 42% of new members renew.
SCD Group
MAY 6, 2014
The other day, an association executive called me about coordinating member research needed after a “failed” strategic planning session. They don’t open our newsletters. He shared the association’s major issue: a board that doesn’t understand the organization and doesn’t seem to be able to look toward the future. “It
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