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Many Organizations Accidentally Ignore New Members

Smooth The Path

Surprised by the high price of registration and my estimated travel cost, I pressed delete. My first-year member experience lines up with many other new member’s experiences according to member research. Associations tend to have very robust renewal programs, but meager new member onboarding programs.

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Why Didn’t Our Members Choose Us?

Smooth The Path

We are boring so members tuned out long ago. The price we are asking for exceeds their expectations, their budget or the perceived value. There are a million and two reasons why a member doesn’t engage. Or the message doesn’t resonate. Or the communication is too complex. Or we spam them too much.

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2023 CSAE Town Hall – Updates on CSAE’s Activities and the Year Ahead

CSAE

Key highlights from the Town Hall are below: Members were reminded of CSAE’s strategic priorities: to be the champion for associations, to be the centre of excellence for the association sector and to be a model for continuous improvement in association management. The highlights of the study are available here.

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