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Are You Struggling with Unsolvable Problems, Tough Choices and Uncertainty at Your Association?

Smooth The Path

When one of my proposals for member research doesn’t move forward with a perspective client I know that I’m one proposal closer to one that will move forward. I hear others talk about reframing in their professional lives too. What association CEO wants to have conflict with their board president?

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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

This report highlighted how the research and data world had evolved beyond the Society’s existing categories and definitions that had traditionally been used. Talking to members. Staff from the MRS were very clear that these changes are about and for the members; they reiterated that the organisation is there to serve them.

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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

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Anatomists’ Association Aims to Fill Research Funding Gap

Associations Now

Many research proposals have merit but don’t win funding from traditional sources, a problem that the American Association of Anatomists is tackling with a new program that provides researchers with both dollars and mentors. The money is drying up.”

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From the Corner Office: Scott Wiley, CAE

Association Adviser

We want to avoid innovation overload and ensure that our resources are directed where they will generate the greatest member value. To that end, we’ve created a Program Assessment Team that evaluates every proposal for a new program or service. AA : What’s the best way to figure out what members need?

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